Senior Digital Marketing Manager, At-Bay
Insurance
$140-175k
3+ days a week in office
Insurance & security for the digital age
Open for applications
Insurance & security for the digital age
201-500 employees
Open for applications
$140-175k
3+ days a week in office
201-500 employees
Company mission
To help businesses meet digital risk head-on.
Role
Who you are
- Worked in or marketed to the insurance industry, understanding the broker-carrier relationship, how commercial insurance is sold, and the unique considerations of B2B2C marketing
- Experience withl marketing programs in a B2B environment, managing everything from ideation to execution to analysis and iteration
- Created sales enablement materials, pitch decks, one-pagers, battle cards, FAQs, that sales teams actually used, with the writing skills to translate complex technical concepts into clear, compelling broker-facing language
- Built and executed marketing campaigns in a marketing automation platform (HubSpot, Marketo, or similar) that drove measurable results
- Experience planning and executing hosted events (such as happy hours, executive dinners, roundtables)
- Managed multiple projects simultaneously in a fast-paced environment, demonstrating strong organizational skills, attention to detail, and ability to prioritize competing deadlines without sacrificing quality
- Collaborated with cross-functional stakeholders to secure alignment, gather input, and deliver projects that required buy-in from sales, product, or leadership teams
- Used data and analytics to inform marketing decisions, whether optimizing email subject lines, identifying top-performing content, or making the case for program investment
What the job involves
- This is your opportunity to shape how thousands of brokers understand and sell cyber insurance in a rapidly evolving market. You'll own high-visibility programs that directly impact business growth, including developing broker-facing content, building campaigns that drive engagement, and creating the assets our teams use daily
- You'll work at the intersection of insurance, cybersecurity, and marketing, collaborating closely with underwriting, sales, security, and product teams who value your expertise and creative thinking
- You'll report to Michael, VP/Head of Marketing, who brings a track record of building high-impact marketing teams. Michael’s leadership style emphasizes autonomy, strategic thinking, and collaborative problem-solving
- He’ll give you the space to own your programs while providing the support and cross-functional alignment you need to drive measurable impact
- You'll spend your days packaging our insurance and security expertise into content and assets for brokers, building multi-touch campaigns in HubSpot, supporting field activations, and creating sales enablement materials that translate our category-leading InsurSec value proposition into broker-friendly messaging
- You'll manage the full lifecycle of our broker marketing program, such as direct outreach, webinars, lifecycle marketing, field marketing and events, and enablement, including one-pagers, updating pitch decks, drafting email sequences, and collaborating with teams across the business to ensure brokers have the tools and knowledge they need to position At-Bay effectively
- By 3 months..
- Complete onboarding on At-Bay's InsurSec approach, insurance product suite (Cyber, Tech E&O, MPL), and competitive positioning
- Take ownership of broker campaigns and digital marketing for our insurance organization
- Do a deep dive on our marketing tech stack and analytics platforms to audit existing lifecycle campaigns and sales enablement materials to identify quick-win updates to improve performance and/or refresh outdated content
- Build relationships with key cross-functional partners in underwriting, sales, and security who'll serve as subject matter experts and content collaborators
- Take ownership of event marketing – managing the broker event calendar, leading vendor contracting and gifting programs, and providing support for broker engagements
- By 6 months..
- Own end-to-end broker marketing program strategy and execution
- Establish a standardized process and toolkit for translating marketing thought leadership into underwriter-ready content — including social posts, email snippets, and one-pagers—that enables underwriters to consistently share relevant insights with their broker networks
- Launch integrated campaigns across email, social, webinars and UW enablement that drive measurable broker engagement
- Manage the insurance marketing social media content pipeline and execution in partnership with our social media contractor
- Build feedback loops with sales and underwriting teams to measure sales enablement effectiveness and continuously improve content based on broker response and win rates
Our take
At-Bay offers insurance and security solutions tailored for the modern era, addressing the growing cyber security threats that businesses encounter today. With the increasing risk of cybercrime, having the right protection is essential, and At-Bay allows businesses to confront digital risks with ease.
Founded in 2016, At-Bay has undergone substantial expansion over the years - which is not surprising given the massive growth of the cybersecurity insurance industry. What makes At-Bay stand out is that its brokers can provide quotes to interested businesses in seconds and will devise modern risk management plans which are paid for in instalments.
With policies that can cover up to $10 million in limits for commercial businesses and up to $5 billion for cyber and tech E&O coverage, At-Bay has broad appeal. It continues to innovate its offerings such as with an admitted cyber insurance product in 2023 and insurance solutions for ransomware and financial fraud in 2025.
Steph
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2021
$20m
SERIES D
Jul 2021
$185m
SERIES D
Total funding: $292m
Company benefits
- Medical/private health insurance
- 401k with 4% match or retirement plan
- Hybrid or flexible remote work
- Paid parental leave
- Fitness benefits
- Learning & development
- 20 days paid vacation and 2 floating holidays
- Quarterly wellness days
- Monthly happy hour, team outings & events
- New hire stipend
- 2 free lunches a week and meal budget
- Company retreat
Company HQ
Rincon Hill, San Francisco, CA
Leadership
Rotem Iram
(Co-Founder & CEO)A former McKinsey Consultant who was also a Software Engineer at RAD Data Communication. Served as COO at K2 Intelligence.
Roman Itskovich
(Co-Founder & CRO)Began their career at McKinsey before moving to Bain Capital as a Senior Associate. Was also the VP of Financial Products at Ebury.
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