Head of Growth Marketing, Higharc
Offers equity
Automated 3D home design and customization platform
Be an early applicant
Automated 3D home design and customization platform
101-200 employees
Be an early applicant
Offers equity
101-200 employees
Company mission
To help builders create better homes and communities, more affordably.
Role
Who you are
- If you’re the kind of person who prototypes landing pages before writing briefs, lives alongside sales in generating pipeline and funnel metrics, and brings fresh energy to old-school B2B challenges — this is your moment
- Have led or been a key driver of growth in a fast-scaling enterprise SaaS company
- Experience in leading growth within a finite market and ICP
- Can effectively partner with Sales teams engaged in complex, enterprise SaaS motions; experience with Consultative and Challenger sales methodologies
- Thrive in zero-to-one and one-to-ten phases — you love figuring things out and then turning them into repeatable machines
- Think in hypotheses, build fast tests, and measure results in hours and days, not months
- Understand the fundamentals of performance marketing and marketing ops — but aren't confined by them
- Write well, think strategically, and aren’t afraid to get your hands dirty
- Are obsessed with outcomes, not vanity metrics
- Use AI tools not just to speed up execution, but to reimagine what's possible in marketing
- Know how to build credibility with Product and deliver value to the customer
- 10+ years in high-growth B2B SaaS, with ownership of demand gen and marketing-led revenue growth
- Proven track record driving scalable pipeline across multiple channels (paid, organic, outbound assist, lifecycle, etc.)
- Experience in production homebuilding or residential/commercial construction
- Experience building or leading early-stage marketing at companies that scaled quickly (Series A–C+)
- Comfortable running a mix of strategy and execution — this is a builder role
- Strong grasp of funnel metrics, experimentation, marketing ops, and modern marketing tools (HubSpot, SFDC, LinkedIn Ads, GA, etc.)
- Experience crafting and testing messaging that bridges technical value with buyer outcomes
What the job involves
- We’re looking for a Head of Growth Marketing who’s wired for speed, creativity, and impact — someone who sees marketing as a growth engine, not a cost center
- Own our growth strategy end-to-end: pipeline generation, conversion optimization, and everything in between
- Lead sales enablement, ensuring our sales team is equipped with information and tools to move generate and win opportunities
- Design and execute programs across organic, ABM, events and partner channels
- Use AI tools to scale content, automate workflows, personalize campaigns, and test fast
- Build and optimize a high-velocity marketing engine: lead scoring, nurture flows, conversion tracking, and experimentation
- Translate technical product value into crisp, conversion-ready messaging and creative
- Partner with Product, Sales, and Partnerships to align launches and GTM strategy
Our take
The housing market is trending toward a recession, signaling the return to a buyers’ market. This should be great news for buyers, but the current housing shortage means most new builds lack customization, as reduced variability allows builders to anticipate and quickly execute new builds.
Higharc’s software automates and optimizes every step of the home building process, creating a fully customizable 3D model that is seamlessly translated into blueprints, resulting in better-built homes by eliminating material waste and costly errors, and saving consumers from cookie-cutter houses.
The all-in-one homebuilding platform raised additional funding in early 2024, with a strategic investment from Spark Capital. This addition will help the company further optimize its offerings and fuel its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2024
$53m
SERIES B
Jan 2023
$1.3m
EARLY VC
Total funding: $80m
Company benefits
- Medical/Dental/Vision Benefits Package
- Remote-First
- Unlimited Vacation
- Offices in Raleigh/Durham, San Francisco, and Atlanta open 24/7 to Employees
- Employee Care Packages (Snacks/Drinks/Gifts) Sent Directly to You!
Company HQ
Old West Durham, Durham, NC
Leadership
Marc Minor
(CEO)Former VP of Marketing at Desktop Metal, Head of Marketing at Carbon3D, Inc., and Managing Producer at Apple. Previous VP & Group Executive Producer at BBDO, and was a Senior Producer at R/GA.
Peter Boyer
(CTO)Currently works as a Technical Advisor at Rayon. Previously worked as an Independent Software Consultant, and progressed at Autodesk from a Software Engineer, to Senior Software Engineer, then Principal Software Engineer.
Michael Bergin
(VP of Product)Previously worked at Autodesk, advancing from Program Manager, Principal Research Scientist, then Research Lead, AEC. Former Instructor/Lecturer at the University of California, Berkeley. Previous Partner at Architecture Research Lab and was a Design Technologist at both TAYLOR Architects and Hankins & Anderson.
Thomas Holt
(VP of Visualization)Former Creative/Art Director at Hi-Rez Studios, CCP, and Airtight Games. Previous Primary Artist for Dragon Army, and was the Senior Art Lead/Art Director at Electronic Arts. Previously worked at San Jose State University as a Digital Design and Animation Instructor.
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