Marketing Copywriter, Komoot
More information about location
Navigation technology for outdoor experiences
Job no longer available
Navigation technology for outdoor experiences
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
To allow everybody to better find, plan and live authentic outdoor experiences.
Role
Who you are
- Have at least two years experience writing impeccable, multi-channel performance or marketing content in English for international brands
- Have a creative approach to editorial strategy, campaign concepting, and bringing brand personality to life
- Ground and balance your creative approach with data. You have experience with copy testing, KPIs, and data-driven decision making. You do your research to understand who you’re writing for and experiment to find out what works for them
- Are comfortable writing for translation, preparing localization briefs, and thinking through cultural idioms and expressions
- Are used to writing according to guidelines for style, brand voice, tone, and channel (i.e. character restrictions)
- Have personal experience in outdoor sports, as well as some understanding of our outdoor enthusiast audience and their vocabulary
- Are organized and comfortable managing multiple workstreams, deadlines, and projects at the same time
- Are a team player and enjoy working collaboratively alongside designers, translators, and marketing managers. You’re comfortable giving and receiving feedback, and work with diverse teams to get buy-in on ideas
- Want to be part of a high-performing team where continuous improvement, collaboration, open feedback, and communication are encouraged
What the job involves
- We’re looking for a marketing copywriter to join our versatile, collaborative, and impactful team
- This role will work with both brand and performance marketing teams in crafting delightful, on-brand, effective copy for a variety of channels and projects
- You’ll learn what inspires and drives customer behavior through testing, then use what you’ve learned to help shape our writing, strategy, and writing guidelines
- If you have experience writing a range of marketing content and are interested in helping people enjoy the outdoors, we’d love to hear from you
- This is a dynamic role supporting two pillars of our marketing department
- Working with the brand squad, you’ll write editorial content like newsletters, new feature announcements, video scripts, and other content
- You’ll also proofread and help others write in the komoot style and voice
- As our first in-house copywriter working on performance marketing, you’ll contribute to team discussions on strategy and content ideas for paid social, search, app store, and other channels
- Together with marketing managers, you’ll come up with creative experiment plans for performance marketing campaigns that are in line with our overarching brand strategy
- In everything you do, you’ll write high-performing copy and ensure our upbeat, casual, and inclusive brand voice shines through across our 11 languages
- You’ll develop a deep understanding of our customers – from casual hikers to mountain bikers – and craft your writing in a way that inspires and drives action
- You’ll also work with our localization manager to ensure that the right tone of voice, terminology, and testing intent are reflected in translations
- Core Communication time between 10 am - 3 pm (Berlin Time). We know people have different lifestyles, which is why we have flexible working hours with core time for synchronous interaction. You can organize your workday in the way that best suits you, your family, and your needs
Application process
- We support diversity and inclusivity and welcome all prospective applicants. We have an ongoing recruitment process (no deadlines) – if this role is online, it means it’s still open!
Our take
With the rise of mobile apps, using technology to access outdoor adventures has never been more popular. Komoot, founded in 2010, helps millions of people across Europe plan and enjoy hiking and cycling tours with its Android and iOS apps.
Komoot is aiming to become the go-to app for cyclists and hikers across Europe. To do this, it's growing its community status through competitive and friendly route-sharing technology, as well as increasing its brand awareness to compete with other apps such as Strava and MapMyRide.
With staff all over the world, this work-where-you-want operational structure makes Komoot well-placed to expand into new markets. With this strategy, Komoot is helping more and more people to enjoy exploring nature, by putting as little friction as possible between users and the outdoors.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 38 days of vacation (incl. public holidays)
- Dedicated time and budget to spend on your professional development: classes, conferences, books – your choice!
- Discounts from leading outdoor and cycling brands
- Flexible working hours and ability to work from anywhere in Europe
- Three whole-company gatherings per year in beautiful locations
- Optional “togetherness” trips with your team
- Costs covered for your co-working space membership or your work from home office
- The latest devices and equipment to do your best work
Company values
- Impact - We are builders & makers. We measure our own success by how impactful our work is. We put the user first. Always. We don’t do things just to do them, we do the right things to deliver maximum impact
- Responsibility - We hire people who are experts at what they do, and we give them the freedom to do it. With great freedom comes great responsibility. We consider the long view and effects on company and colleagues. Who’s the boss? You. Everybody. Our users
- Communication - Communication is all about understanding each other and talking is just the beginning. We share our ideas and learn from one another each and everyday. We listen to our users and each other to solve problems that matter. We share ideas, learnings and feedback with openness and clarity
- Curiosity - We love to learn. And we champion curiosity. No matter what our field of expertise, we’re always asking questions. Data scientists, copywriters and developers work alongside each other to solve problems for real outdoor fans
- Excellence - We’re constantly improving. Some of us are real optimization nerds. We take nothing for granted and constantly strive for the best. We don’t believe in repetitive work, that’s why we don’t have a structure for it. Repetitive work is for machines ... and we’re not robots
Company HQ
Südliche Innenstadt, Potsdam, Germany
Articles
Leadership
Tobias Hallermann
(Co-Founder)After studying mechanical engineering at the University of Munich, they decided to become an entrepreneur and moved to Berlin. In January 2010, they co-founded Komoot.
Markus Hallermann
(Co-Founder & CEO)Having studied material science, they worked at SwissRe as a student trainee for over 2 years, before co-founding generation next consulting and working as a Research Associate at GE Global Research for 3 years. In January 2010, they co-founded Komoot as CEO.
People progressing
After working in Marketing at Mehrner Quelle and XLETIX, they joined Komoot as a Content Editor intern in December 2016. Since July 2017, they have worked as a Marketing Manager. As of February 2022, they have been promoted to Senior Partnership Manager.
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