Head of Integrated Marketing, ID.me
$185-213.2k
Office located in Mountain View, CA
Digital identity verification platform
Be an early applicant
Digital identity verification platform
1001+ employees
Be an early applicant
$185-213.2k
Office located in Mountain View, CA
1001+ employees
Company mission
To make the world a more trusted place by delivering the highest level of security with the least amount of friction at the lowest possible cost.
Role
Who you are
- 10+ years of partnerships, brand, consumer marketing leadership experience, including brand partnership deals, activations, and culture activations. Experience leading agency relationships and driving buy-in with senior leadership
- Proven track record leading brand in a B2B2C or multi-audience context, you know how to speak simultaneously to enterprise buyers and everyday consumers without losing coherence
- Experience managing brand partnerships in a trust-sensitive or regulated environment (government, healthcare, fintech, or cybersecurity strongly preferred)
- Strong creative direction skills, you can brief agencies, give sharp feedback, and hold a high creative bar without micromanaging execution
- Comfort operating in ambiguity; this is a role where you'll be building foundational systems, not inheriting a mature brand playbook
- Passion for the mission: digital equity, security, and making identity verification accessible to all Americans, including those who are underserved by technology
What the job involves
- The Director of Integrated Marketing will own the strategy and execution of campaigns that grow ID.me's brand presence and deepen trust and usage with consumers, enterprise partners, and government stakeholders
- You will partner cross-functionally with Product, Communications, Design, and Sales, and be responsible for ensuring that every campaign tells a cohesive, compelling story across paid, owned, and earned channels supporting brand awareness, product usage, and revenue growth
- This is a high-impact leadership role for a builder who thrives at the intersection of brand storytelling, data-driven performance, and category-defining moments
- The ideal candidate understands how to market a trust-based product to a diverse audience, from military veterans and first responders to enterprise buyers and federal agencies, while maintaining a consistent, human brand voice
- Lead integrated marketing campaigns from creative brief through post-campaign analysis, coordinating across brand, demand gen, content, and partner teams
- Lead all IRL and cultural activations for IDme brand supporting transaction growth for veterans, students, teachers, first responder and future audience priorities
- Drive product integration opportunities within sports, entertainment, fashion, and cultural moments - driving brand awareness growth for IDme and transaction revenue
- Partner with the CMO and executive team to shape thought leadership platforms and category-defining narratives around digital identity, fraud prevention, and trusted access
- Drive IDme brand and influencer partnership portfolio strategy supporting product, sales, and corporate KPIs. Lead brand partnerships end to end from sourcing, negotiation, and account management
- Source, Manage and manage all supporting agencies and third party agencies supporting campaign activation
- Drive integrated marketing measurement strategy frameworks validating investment and accountability to CEO, CMO, and senior management
Our take
ID.me is a digital identity verification platform that simplifies how individuals prove and share their identity online. From identity proofing, authentication, and group affiliation verification the company’s services are highly scalable, as organizations across all sectors benefit from the type of technology provided by ID.me.
While there are a number of identity verification platforms in the space, ID.me has secured a considerable market share. It's formed partnerships with 45 states, multiple federal agencies, and over 600 consumer brands, resulting in over 150M users.
The company has raised significant funding over the years. With its latest cash injection, the company has been focusing on expanding access to secure identity service and bolstering its defences against AI-driven fraud.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 15 rounds)
Sep 2025
$65m
SERIES E
Apr 2023
$132m
SERIES D
Total funding: $352.4m
Company benefits
- Company-Sponsored Medical, Dental, and Vision Plans for You and Your Family
- Paid Parental Leave
- Generous Paid Time Off
- 401K With Employer Matching
- Company-Sponsored Life Insurance
- Employee Equity Incentive Plan
- Remote Opportunities
- Multiple Lounge Areas and Game Room
- Numerous Mental Health Resources
Company HQ
Tysons, VA
Leadership
Blake Hall
(Co-Founder & CEO)Currently Blake is an Advisor at several companies, including AgentHero and Boomtown!
Salary benchmarks
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