Product Marketing Manager, Workiva

• Bachelor's degree in Marketing, Business, Finance, or a related field
• 4+ years experience of product marketing, marketing, product or related functions
• Experience on Financial Reporting processes - preferably with experience in SaaS solutions
• Enterprise-level marketing experience
• Reliable internet access for any period working remotely, not in a Workiva office

Desirable

• Workiva’s Product Marketing team leads the go-to-market strategy for Workiva's premier cloud-based financial and regulatory reporting platform tailored for organisations across the globe
• As a Product Marketing Manager you'll support the go-to-market efforts specifically focusing on Financial Reporting solutions
• The Product Marketing Manager for Financial Reporting is a subject-matter expert who supports the go-to-market strategies for products and solutions in their area of expertise, including product positioning, marketing strategy, and sales enablement to drive buyer awareness and desired business outcomes
• You'll support product and solution launches cross-departmentally, identify and prioritize product features while providing consulting and management support to the assigned business initiative
• Support the creation of a go-to-market strategy for financial reporting products and solutions, ensuring alignment with business goals
• Build a deep and credible understanding of the market: dynamics, tail and headwinds, competition, technology trends, buyer mindsets, personas and ideal customer profiles
• Assist in managing platform and point-solution initiatives to drive sales efforts and support revenue and profit goals
• Contribute to the development and delivery of thought leadership content (such as webinars, blogs, white papers) to build credibility, raise awareness, and support pipeline growth
• Work closely with Product Management, Sales and other teams to support the roll-out of sales enablement tools and resources
• Assist in product positioning and competitive analysis to better understand market trends and customer needs
• Collaborate with customers, Product Management, and Sales to explore opportunities and gather feedback on financial reporting solutions
• Identify key customer requirements and market trends to help improve the financial reporting offering
• Provide support to marketing and sales teams, helping to identify emerging market opportunities
• Conduct market segmentation to define the ideal customer profile and uncover whitespace opportunities
• Perform competitive analysis and market research to identify and prioritize key product capability requirements for future development