Senior Staff Product Marketing Manager, PlayStation
$192.1-288.1k
Office located in San Mateo, CA
Gaming and digital entertainment provider
Open for applications
Gaming and digital entertainment provider
1001+ employees
Open for applications
$192.1-288.1k
Office located in San Mateo, CA
1001+ employees
Company mission
To create a gaming experience without barriers that fits the needs of players of all abilities.
Role
Who you are
- Bachelor’s degree in marketing, or related field, or equivalent experience required
- MBA a plus
- 12+ years’ experience leading teams in global marketing organizations with increasing levels of responsibility, including driving engagement programs
- Proven record of working with various internal teams, agencies and partners to deliver the strategy and go-to-market for new products and features
- Deep experience reviewing consumer insights, business analytics and strategic analytics to inform planning and optimize outcomes
- Highly skilled at managing multiple projects in a highly dynamic and fluid environment
- Proactive and demonstrated ability to appropriately assess business-critical decisions of diverse scope and drive to solutions
- Maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment
- Drive for results. Commitment to high standards and passionate about goals/ beliefs in the face of complex obstacles/roadblocks
- Strong collaboration and inclusion skills: Work productively & co-operatively within the group and across business units/functions to form deep and trusted relationships to achieve common goals – high emotional intelligence cultural awareness
- Innovative thinker: Views challenges as opportunities, solution oriented, creative problem solver for each project and is willing to champion new ideas with their manager and partners
- Works independently, with little need for instruction, but maintains communication with leaders and leaders’ peers to ensure partner teams feel informed and supported
- Self-starter: Brings passion, energy, enthusiasm to get results and affect meaningful change
- Excellent prioritization and multi-tasking skills, with an ability to work in a fast-paced environment with proficiency and professionalism
- Fluent in English with exceptional verbal and written communication skills; proficiency in additional language(s) is a plus
- Intermediate Microsoft Office Skills (Word, Excel, PowerPoint)
- Preferred:
- Strong familiarity with, and passion for, modern console gaming, digital gaming ecosystems, and gaming culture
- Familiarity with PC and Mobile Gaming
- Familiarity with MicroStrategy
- This role involves close collaboration with teams based in London, California, and Tokyo. As a result, flexibility is required for calls that may occur during early or late hours due to time zone differences
What the job involves
- The Senior Staff Product Marketing Manager– Platform Migration & Engagement – will oversee product marketing for the platform initiatives that leverage new tech and insights to migrate PS4 players to PS5 and maximize their engagement and player health once on PS5
- This role will work closely with product management, strategic analytics and data science to develop actionable insights to inform go-to-market plans as well as potential new technology required to support platform health optimization
- Overall, product marketing serves to champion the customer across SIE based on a deep understanding of their needs and how best the platform – anywhere you can log into your PlayStation account -- can serve them
- This is a critical strategic role in the marketing organization to maximize the player relationship through an ecosystem view
- Partner with manager to drive initial wallet cash launch and then continued evolution of PEG migration incentive features
- Finalize all elements of migration strategy for FY25 and create FY26 migration strategy
- Drive all elements of migration incremental programs GTM with cross-functional teams, including readiness, launch and ongoing evaluation and insights
- Partner closely with the VP of GMOM and your manager to be a thought leader in discussions with DSAE on engagement insights and potential incremental programs
- Once aligned, drive all elements of the program via campaigns to maximize retention through engagement including readiness, launch and ongoing evaluation and insights
- Act as the lead for product marketing in the ongoing initiatives of experimentation and core UX to maximize the player experience across all devices
- Partner with PEG to influence and support new social feature strategy and releases that support of platform engagement goals
Our take
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - Playstation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionize gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company benefits
- Private medical insurance
- Private dental insurance
- Flexible working policy (remote working, flexible hours)
- Free fruit every day in our offices
- On-site free gym (London & Liverpool)
- On-site subsidised cafés
- On-site bar (Thursdays & Fridays, London & Liverpool)
- Employee Assistance Programme
- Eye care assistance
- x2 volunteering days each year
- Group pension plan
- Discretionary bonus scheme
- Season ticket loans
- Life assurance
- Income protection
- 25 days holiday, plus Bank Holidays
- Discretionary days off over Christmas and summer
- Free giveaways of select first party products and services
- Discounts on PlayStation products
- Discounts on Sony products
- Access to other corporate discounts
Company HQ
East San Mateo, San Mateo, CA
Leadership
Jim Ryan
(CEO, not founder)Ryan joined Sony Interactive Entertainment Europe (SIEE) in 1994. Taking over as SIEE president in 2011, he later moved on to head of global sales and marketing at SIE in April 2016. Ryan has served as deputy president of SIE since January 2018, before being appointed CEO in February 2019.
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