Head of Mobile App Growth & Monetization, Arise
Weight loss app
Be an early applicant
Weight loss app
1-20 employees
Be an early applicant
1-20 employees
Company mission
To drive personal growth with beautiful, well-thought applications.
Role
Who you are
- You thrive on setting ambitious goals, executing them independently, and documenting clear, data-driven outcomes
- Proven experience in growth, monetization, or as a CMO/marketing lead
- At least 4 years in a comparable business environment (app experience and performance marketing a plus)
- Strong analytical skills in pricing, conversion optimization, and ROI-focused campaign management
- Experience planning, executing, and optimizing multi-channel marketing campaigns
Desirable
- Thrive on measurable results and clear KPIs
- Prefer autonomous work and taking ownership of outcomes
- Excel at implementing growth strategies with precision and foresight
- Enjoy prioritizing actions that maximize impact
- Can create order out of complexity and define processes where needed
- Prefer action over bureaucracy — meetings that should have been emails are your enemy
- Communicate effectively in English (German or Russian a plus)
What the job involves
- Seek a new challenge in an autonomous position where your strategic thinking directly drives measurable results
- Join us to shape our growth and monetization strategies, increasing revenue, engagement, and retention while helping Arise continue changing lives
- You'll take full responsibility for growth and monetization initiatives, from strategy to execution
- Develop scalable acquisition, activation, retention, and upsell campaigns
- Set clear, measurable goals for all campaigns and monitor ROI, KPIs, and performance
- Optimize campaigns, pricing strategies, and user journeys based on analytics and insights
- Ensure consistent execution across marketing channels — from strategy to messaging and delivery
- Analyze user behavior, market trends, and competitor strategies to uncover opportunities
- Lead process improvements to make growth operations efficient, repeatable, and data-driven
- Collaborate with product, marketing, and design teams to implement high-impact features
- Build, mentor, and scale a team as initiatives grow
- Document strategies, campaigns, and outcomes clearly to ensure transparency and alignment
Application process
- Send us:
- Your CV
- An informal cover letter detailing how you will drive measurable growth and monetization
Our take
The weight loss industry is huge, and starting a physical transformation can often feel overwhelming when it comes to finding the right starting point. That's where Arise comes in, with the aim to be the app that guides users towards achieving body confidence.
It's essentially a calorie counting app. Users input everything they eat and the app tracks and adds up the calories, making sure they stay within their daily target. It also offers in-app rewards for consistent food logging and includes autofill features for meals previously entered.
The weight loss market is a competitive one and Arise faces its share of challenges. It must navigate shifting attitudes towards calorie counting, but with millions of downloads and availability in 10 languages, it has a solid foundation to grow upon and its likely its global reach will only continue to evolve.
Freddie
Company Specialist at Welcome to the Jungle
Company
Leadership
Bernhard Borchardt
(CEO)Previously a Web, iPhone and iOS Developer for Spotlight Verlag GmbH.
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