Head of Content, CMC Markets
Investing & Trading
Online trading platform
Posted today
Online trading platform
1001+ employees
Posted today
1001+ employees
Company mission
To use the latest tech and tools to give our customers the very best trading experience.
Role
Who you are
- Significant senior experience in content marketing, campaigns, product marketing or commercially focused editorial work - ideally within trading, investing, brokerage, fintech or financial media
- Strong knowledge of financial markets and active trading products, with the credibility to engage experienced and higher-value traders as well as mass-affluent investors
- Exceptional writing and editing skills across propositions, landing pages, long-form content, CRM, advertising, social and video scripts
- A proven record of developing content-led acquisition campaigns, lead magnets and conversion journeys with measurable commercial impact
- The ability to translate technical features and platform capabilities into differentiated customer benefits and compelling campaign ideas
- A hands-on leadership style, with experience managing a small team and external partners while personally delivering priority work
- Experience across website, CRM, paid media, social and video, with strong analytical judgement and the ability to use insight, testing and performance data to improve results
- A sound understanding of financial promotions requirements and experience working through approvals in a regulated environment
- A demonstrably AI-native approach, actively using and evaluating the latest AI and creative tools to improve research, ideation, production, personalisation and performance while applying strong editorial judgement
What the job involves
- As Head of Content Marketing – Trading & Investing, you’ll create commercially effective content and campaigns across the website, CRM, social, video and paid channels.
- Combining strong knowledge of trading and investing with exceptional writing and campaign skills, you’ll develop lead-generation initiatives, support product launches and improve conversion
- You’ll also manage a small team, collaborate closely across Marketing and Product, and use the latest AI tools to deliver high-quality work with greater speed and impact
- Own the content marketing strategy and integrated campaign plan across CMC’s trading and investing products, aligned to commercial priorities, target audiences and brand direction
- Develop campaign concepts, propositions and priority copy, while setting direction for colleagues and external partners
- Create and edit content across website and landing pages, CRM and email, paid and organic social, video, product explainers and educational materials
- Translate complex products, platform capabilities and market themes into authoritative, clear content for sophisticated traders and accessible content for active investors
- Develop content-led acquisition campaigns and lead magnets, partnering with CRM on landing pages, nurture journeys and retargeting to generate qualified interest, leads, account applications and funded accounts
- Partner with the Head of Product Marketing to turn positioning, launches and platform capabilities into effective, customer-focused campaigns
- Apply strong knowledge of trading, investing and financial markets to understand experienced and higher-value traders, identify timely opportunities and maintain content authority and accuracy
- Manage and develop a direct report and external partners while remaining hands-on in priority work
- Collaborate across Product Marketing, CRM, Social, Performance Marketing, SEO, Brand, Design, Product, Analytics and Compliance to deliver joined-up campaigns and customer experiences
- Involve Compliance and relevant stakeholders early, ensuring content meets brand and financial promotions requirements
- Use customer insight, testing, analytics and performance data to optimise content and campaigns
- Embed AI-native ways of working, using the latest AI and creative tools to improve research, ideation, production, versioning and optimisation without compromising quality, accuracy or compliance
Salary benchmarks
Our take
CMC Markets is a global provider of online retail financial services. The company enables users to trade financial instruments through its award-winning next-generation trading platform, allowing them to access various tools such as technical analysis, price projection, and forums.
CMC Markets stands out through its business model - the company focusses on client service to maintain a high retention rate. The market confirms the success of its strategy, with a large percentage of its revenue generated by clients who have been with the company for more than 2 years. The company is also highly rated for its client satisfaction, and sets out to educate its audience through webinars, events, and online courses.
CMC Markets' focus appears to be on continuing to invest in new technologies and customer service, in order to support its expanding client base. For example the launch of the “Plus Plan” account for its stock trading platform, CMC Invest, means investors can open ISAs through CMC, adding more flexibility for users to make choices for their own investment journey.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Company benefits
- Pension: 9% = 5% company contribution and 4% self-contribution -CMC Markets will match up to 7%
- Life Assurance: 4 x salary
- Health Insurance provided through Vitality
- Income Protection
- Holiday: 25 days - per calendar year + additional day off for your birthday
- Breakfast provided for office days
- Discretionary Bonus
Company HQ
City of London, London, UK
Leadership
Lord Peter Cruddas
(CEO)Previously worked in the foreign currency trading department of various banks, including the Bank of Iran and Marine Midland.
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