Marketing Associate, Raycon

Salary not provided

Entry and Junior level

London

Influencer-driven wireless headphone and speaker brand

Be an early applicant

Influencer-driven wireless headphone and speaker brand

21-100 employees

B2CB2BMusicMarketingEntertainmenteCommerce

Be an early applicant

Salary not provided

Entry and Junior level

London

21-100 employees

B2CB2BMusicMarketingEntertainmenteCommerce

Company mission

To prove that premium audio doesn't have to price you out, tailoring its headphones to the people to give them booming audio and luxurious comfort at an affordable price.

Job

Company

Role

Who you are

Are a recent graduate with 0–2 years of experience in marketing, CRM, or e-commerce
Hold a degree in marketing, communications, business, or a related field
Love data but think creatively. Left brain meets right brain
Have experience or familiarity with tools like Klaviyo, Attentive, and Shopify
Know how to pull insights from customer behavior to improve engagement
Are curious, self-driven, and have high attention to detail
Communicate clearly and work well cross-functionally
Are scrappy, energetic, and excited to take ownership

What the job involves

Reports to our CRM Manager. Works closely with Marketing, Creative, E-commerce, and Customer Experience
Raycon is entering its next growth chapter—moving from a high-velocity DTC brand to a globally recognized lifestyle electronics company
With scale comes the need for sharper CRM strategies and stronger customer connections. This is a hands-on role for someone who wants to build, test, learn, and grow quickly
Lifecycle Marketing: Manage lifecycle segments and implement tactics across email, SMS, and post-purchase touchpoints to drive retention and lifetime value
Calendar Execution: Own the CRM calendar—code, test, and deploy weekly email/SMS campaigns in collaboration with creative and merchandising
Trigger Optimization: Maintain and optimize automated flows and transactional messages in partnership with the e-commerce team
Acquisition Support: Drive list growth through smart, data-driven capture tactics across site and landing pages
Performance Tracking: Monitor KPIs like open rate, CTR, CVR, and CLTV, and translate findings into actionable insights
CX Alignment: Ensure seamless customer experiences by aligning CRM with site experience and customer service goals
Cross-Team Projects: Assist with marketing operations and CRO initiatives that impact CRM performance
What Success Looks Like:
Increased customer retention and repeat purchase rate
Improved campaign performance across key metrics
CRM systems are efficient, automated, and constantly optimized
Calendar execution is reliable, fast, and brand-aligned
You've contributed to creative and strategic wins across lifecycle
Impact: Your work directly influences how millions engage with the Raycon brand
Ownership: You’ll own core channels and see the results of your ideas
Growth: We're invested in your learning and career trajectory
Team: Grounded, ambitious, and kind coworkers who GSD

Application process

Initial Call: Intro chat with our talent team
Case Study: A short exercise to see how you think
Leadership Chat: Meet a marketing leader for alignment
Final On-site Round: Meet the team, collaborate live, and wrap

Salary benchmarks

Our take

The demand for traditional cabled headphones and speakers has dropped dramatically in recent years due to innovations in wireless audio technology, resulting in a lucrative new industry. However, despite the demand, wireless audio technology still often follows a one size fits all approach to listening purposes, and due to the dominance of headphone producers such as Apple and Samsung, the prices are unaffordable for many.

Raycon sells wireless headphones and speakers, with each product being purpose-specific such as for everyday listening, exercise, gaming, and work. The company has differentiated itself from other wireless audio equipment producers by focussing on influencer-driven affiliate marketing for sales, whilst offering its products at a significantly lower price than competitors.

Whilst the company’s biggest challenge will be competing with the likes of Apple’s AirPods and Samsung’s Galaxy Buds, Raycon’s focus on influencer-driven marketing has allowed it to tap into a previously untouched market. The company also shows potential to stand out with its focus on providing more affordable alternatives to consumers, specialized designs, and a long-term customer satisfaction return policy.