Lead Product Designer, Perplexity

• Experience designing consumer or prosumer products, with a strong track record in growth design
• Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
• A data-informed approach — fluent in experimentation, funnels, and metrics, and comfortable learning from usage
• Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy
• Comfortable thinking about both 0→1 product design and large-scale optimization
• Excellent visual, UI, and interaction skills
• An excellent communicator with team members and users
• You care about shipping great software more than anything else
• 5+ years of industry experience

Desirable

• Lead product design for Growth across the full funnel — acquisition, onboarding, activation, conversion, upsells, and retention
• Design first-run and onboarding experiences that get users to value as fast as possible
• Craft consumer acquisition and activation surfaces, and conversion/upsell flows including paywalls, pricing, and plan comparison
• Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
• Design and run experiments, using data and real usage to drive decisions and measure impact
• Ship features that balance well-established UI paradigms with novel applications of AI
• Think about how to go from 0→1 but also how to make your decisions scale well
• Contribute to process so we're always shipping changes you're proud of, as often as possible
• Partner with brand design to ensure our growth surfaces are not only effective but memorable