Senior Growth Manager, Blind
User Acquisition
$105-140k
+ Equity
Network for anonymous professionals to connect
Job no longer available
Network for anonymous professionals to connect
101-200 employees
Job no longer available
$105-140k
+ Equity
101-200 employees
Company mission
To break down professional barriers, empowering informed decisions and inspiring productive change in the workplace.
Role
Who you are
- 5+ years of experience managing paid user acquisition campaigns, preferably at a social media or community app
- Experience executing marketing campaigns from start to finish on Google Ads/Google App campaigns (Google UAC) and Meta Business Suite (Facebook and Instagram ads) at a minimum; hands-on work in Apple Search Ads, Pinterest Ads, Quora for Business, Reddit Ads, Snapchat Ads Manager, TikTok Business Center, X Ads (Twitter) is a plus!
- Deep understanding of mobile app acquisition, including ad networks, business intelligence vendors, demand-side platforms and mobile measurement vendors
- Experience onboarding external partners and vendors, including setting up insertion orders, testing conversion attribution and integrating analytics or reporting APIs
- Strong analytical skills and a bias for data-driven decision-making
- Advanced Excel skills and SQL and experience with business visualization tools, such as Looker, Superset or Tableau
- Bachelor’s or higher degree in analytics, business administration, data science, economics, finance, marketing, or a related technical field or equivalent experience
What the job involves
- We are looking for a Senior Growth Manager, User Acquisition to scale our community and help draw new audiences in the U.S. and abroad with compelling campaigns and messaging
- As a senior member of the Growth team, you will have the opportunity to own the P&L and collaborate closely with professionals focused on community growth (lifecycle marketing), email marketing, social media and PR to support your growth strategy
- We are looking for someone who can manage campaigns from start to finish, including strategic planning and day-to-day execution and optimization
- Drive a comprehensive growth strategy to drive user acquisition, including owning a P&L and managing multi-million-dollar budgets across multiple digital and offline channels
- Manage and optimize our paid search, social advertising and influencer marketing campaigns in real time by conducting A/B testing and data analysis
- Experiment with new digital, experiential or offline marketing channels or strategies to expand in emerging markets, such as new industries and geographies
- Collaborate with cross-functional teams, including Community, Data Science, Product and PR, plus partners or vendors to ensure an integrated approach to user acquisition
- Ensure the Growth team’s ability to execute team and company KPIs
- Regularly report performance and insights to executives and cross-functional partners
Our take
Blind's premise is to provide a social networking hub where professionals can connect anonymously online for frank discussion and honest career advice. With the assurance of anonymity, users can offer more accurate and transparent feedback and guidance to employers, peers, and prospective colleagues.
With workers no longer tied to the office, Blind has been able to grow and developing on its initial offering fast. For example, by leveraging the anonymity of the platform to conduct surveys that should yield more honest results. On top of this, the company offers employers the chance to tap into the honest conversations happening on its platform, which could prove vital for companies looking to keep abreast of the swiftly-changing trends in employee expectations, and to attract the best talent.
Blind's community is active and engaged, with its anonymity making it attractive to in-demand professionals who may not want to use a platform like LinkedIn due to the volume of cold outreaches. In light of this, the company has entered the recruitment market with the launch of Talent by Blind, a pay-when-you-hire recruitment platform for hiring engineers and tech professionals, that users can opt in to. It will be interesting to see how they develop this side of the business into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2021
$37m
SERIES C
Nov 2018
$15m
SERIES B
Total funding: $61.9m
Company HQ
SoMa, San Francisco, CA
Leadership
Changhee Suh
(Head of Engineering)Founder of Blues Code, Club Venit and Flyfan. Former Senior Software Engineer at Naver Corp. BSc from Seoul National University.
Sunguk Moon
(CEO)Former Senior Product director at Ticket Monster and Valinu. Former Service product manager at Naver Corp.
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