Lead Web Designer, Persona
$150-200k
+ Equity
Identity verification infrastructure solution
Posted today
Identity verification infrastructure solution
501-1000 employees
Posted today
$150-200k
+ Equity
501-1000 employees
Company mission
To humanize online identity by helping companies verify that their users are who they say they are.
Role
Who you are
- A standout interactive portfolio reflecting a passion for narrative, craft, and technology, grounded in a clear understanding of the audience
- 10+ years of experience in agency or in-house environments, with a clear focus on website design and digital experiences
- Strong UX instincts and the ability to translate principles into intuitive, empathetic user experiences
- A drive to build cohesive visual systems, backed by an understanding of what it takes to build, deploy, and maintain a website and other digital-first experiences
- A "design and build" instinct, paired with real excitement and curiosity about what new tools unlock; deeper exploration, higher fidelity, and sometimes almost implementation-ready experiences
- The ability to self-direct across multiple workstreams in a fast-moving environment, with the communication skills to keep cross-functional and executive stakeholders aligned
- Fluency in industry-standard tools and the ability to produce production-ready files. We work in Adobe Creative Cloud and Figma, and embrace AI tools like Cursor and Claude to bring work to life with craft and speed. Experience with code-based animation and emerging technologies is a strong plus
What the job involves
- As a Lead Web Designer at Persona, you'll join our growing Brand Studio to help define and build our website and other consumer-facing digital experiences
- With a primary focus on our marketing website, you'll lead design exploration and set the bar for thoughtful, exceptionally crafted work
- This is a lead role, so you should feel comfortable taking the initiative to jump right in, facilitate cross-functional conversations and alignment and develop/presenting ideas
- You'll need a strong understanding of how to build and scale design systems, plus the drive to keep pushing the work forward in an always-evolving space
- This role requires close collaboration across teams and the ability to manage projects of varying scope and complexity cross-functionally
- With a rebrand just underway, this is a rare opportunity to help shape our visual system at a foundational moment and make a real impact
- Design and deliver category-defining digital experiences across our marketing website and other interactive touchpoints (event activations, micro-sites, digital collateral)
- Lead the redesign of our upcoming marketing website, from strategic alignment and scoping through design, implementation, and stewardship
- Partner with the web team on day-to-day site needs, enabling the marketing team to keep iterating and building for today's needs
- Champion a new era of design and build processes, partnering closely with engineering and using the latest prototyping and AI tools to bring ideas to life beyond the brief
- Help build a culture of feedback and collaboration among designers, cross-functional partners, and executive stakeholders
- Develop a deep understanding of Persona's brand and play a defining role in where it goes next
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded and themed to create custom-tailored flows for any use case.
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location and behavioural patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts.
An impressive partnership with MDT saw Persona enable credit unions to adjust their identity verification flows in real-time, strengthening fraud prevention. The company continues to attract funding which supports the scaling of its offerings and reach. In fact, in 2025, it reached a $2 billion valuation, which showcases the success it has had.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO & Co-founder)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO & Co-founder)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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