Growth Marketing Manager, Moveworks
Paid Social
$130-183k
+Equity
Office located in New York City, NY
Enterprise-built conversational AI platform
Open for applications
Enterprise-built conversational AI platform
501-1000 employees
Open for applications
$130-183k
+Equity
Office located in New York City, NY
501-1000 employees
Company mission
To make getting instant help at work effortless for employees.
Role
Who you are
- 5+ years of experience in digital performance marketing in a fast-paced B2B SaaS environment
- Strong understanding of B2B sales process and customer lifecycle
- Obsessed with B2B marketing and eager to experiment with new growth strategies
- Proven track record of driving growth in the channels such as LinkedIn, Facebook, Instagram, Google, YouTube, Quora, Twitter, G2, etc
- Strong ownership & growth mindset: embracing challenges with a growth mentality and openness to feedback
- Skilled in proactive, effective communication, coordinating resources to ensure seamless operations
- Data-driven with a consumer-first focus. You have a strong track record of using analytics to provide strategic recommendations and drive growth
- Strong copywriting skills
- Results-driven mindset, with a strong ability to analyze quantitative data to forecast impact, determine program effectiveness, and measure ROI
- Experience and passion for working in a fast-paced, high-growth environment, with a focus on transparency, collaboration, rapid iteration, and continuous improvement
What the job involves
- Be at the forefront with our Demand Gen team! Our dynamic team is the driving force behind Moveworks's revenue acceleration. At the heart of our mission, we recognize there's no single playbook for growth
- That's why we're on the hunt for an innovative, driven individual who not only embraces this growth mindset but is armed with the rich experience required for this exciting journey ahead
- Craft overarching growth strategies for our digital platforms, ensuring alignment with the organization's objectives for pipeline and revenue generation
- Lead the strategic planning and implementation across various paid social platforms including LinkedIn, Meta, Quora, Twitter, and G2
- Collaborate across departments—such as Product Marketing, Content, Integrated Campaigns, ABM, Search Team, and Sales—to deepen understanding of our personas and Ideal Customer Profile (ICP) and to drive optimal channel performance
- Execute detailed audience research and build channel targeting strategies
- Work closely with our Content and Creative teams to produce compelling assets optimized for all devices and formats
- Partner with Web and Marketing Ops to refine landing pages to enhance user engagement
- Measure, analyze, and share insights and actionable recommendations with key stakeholders
- Allocate and manage budget efficiently, ensuring that resources are invested in high-ROI channels and tactics
- Stay abreast of emerging marketing channels and technologies, experimenting with new platforms and tools
Our take
Moveworks provides IT service and helpdesk support through an AI-driven chatbot. Its system utilizes information about an employee, such as their role and seniority level, to deliver the correct information or carry out processes. Moveworks claims to solve 30% of IT support tickets within weeks of implementation.
In 2024, Moveworks opened a data center in Australia and its service has seen strong uptake from large enterprise-level companies, where IT teams deal with hundreds of requests at a time, helping to minimize backlog and gain back employee time. As more and more workers move from office to home or hybrid, IT support requests have boomed, opening up the opportunity for Moveworks to expand its client pool and provide solutions to help with this change.
Competitors such as Electric offer similar automated IT support services, but Moveworks has invested heavily into creating an AI system that is conversational and easy to use. Automated solutions with machine learning capabilities can also identify cost-saving opportunities. When unused software licenses are estimated to cost companies billions of dollars a year, there is money to be made by identifying and removing these avoidable costs through AI.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2021
$200m
SERIES C
Nov 2019
$75m
SERIES B
Total funding: $305m
Company benefits
- Fully paid medical, dental, and vision coverage with no premiums
- Fully paid short-term disability, long-term disability, and life insurance
- Free daily meals
- Unlimited PTO
- Unlimited paid sick days
- 16 weeks of 100% paid parental leave
- Medical, family care, and military leave
- Competitive salary — we’re one of the best-paying companies in the Bay Area
- 401(k) with matching
- Equity and stock options
- Commuter and parking benefits
Company HQ
Mountain View, CA
Articles
Leadership
Bhavin Shah
(CEO)After an MA at Stanford, Bhavin worked as a Director at LeapFrog Enterprises before co-founding Gazillion after 5 years in 2005. They left their CEO role at Refresh to co-found Moveworks in June 2016.
Vaibhav Nivargi
(CTO)Vaibhav started their career as a Stanford University Research Scientist before working for Aster Data as a Software Engineer. Having started ClearStory Data in 2011, they co-founded Moveworks in 2016.
Varun Singh
(President)Varun worked for half a decade as SVP of Product at Sefaira before spending 2 years as Lead Product Manager at Facebook. They left in 2016 to co-found Moveworks.
Jiang Chen
(CTO of AI)Jiang took a PhD at Yale in Computer Science before working as a Columbia Research Scientist and spending 7 years at Yahoo! and Google. After a year at Airbnb, they co-founded Moveworks.
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