CRM Lifecycle Manager, Cafeyn
3+ days a week in office (Gneisenaustraße, Berlin)
Online magazine subscriptions
Be an early applicant
Online magazine subscriptions
101-200 employees
Be an early applicant
3+ days a week in office (Gneisenaustraße, Berlin)
101-200 employees
Company mission
To become the go-to platform to access information.
Role
Who you are
- 5+ years of experience in CRM, lifecycle, or retention marketing, ideally in a B2C subscription business
- Fluency in English (German or/and French would be a plus)
- Hands-on Braze experience, including campaign building, segmentation, automated journeys, and data flows
- Strong understanding of the subscriber lifecycle, retention strategies, LTV, engagement, and churn reduction
- Analytical skills, with experience in performance reporting, dashboards, and data-driven decision-making
- Experience with personalization, A/B testing, and campaign optimization to drive measurable results
- Ability to translate business objectives into actionable CRM strategies and use cases
- Strong collaboration skills, with experience working across market managers, data, customer support, and content teams
- Interest in leveraging AI and automation to improve CRM efficiency and subscriber engagement
- You don’t have to match all the requirements, if you feel this offer could be a great opportunity for you, reach out anyways!
What the job involves
- We are looking for a hands-on CRM Lifecycle Manager to improve subscriber engagement and retention across our markets. You will own lifecycle campaigns and journeys in Braze, using customer data and experimentation to deliver measurable business results
- Engagement & Retention Strategy:
- Develop and execute CRM strategies to increase subscriber engagement, strengthen retention, grow lifetime value (LTV), and reduce churn
- Identify opportunities across the subscriber lifecycle to improve engagement and deliver relevant, personalized experiences
- Campaigns & Lifecycle Optimization:
- Build, manage, and optimize personalized campaigns and automated journeys in Braze to engage subscribers at every stage of their lifecycle
- Improve segmentation, messaging, and communication frequency to deliver the right message to the right audience at the right time
- Data, Insights & Experimentation:
- Analyze subscriber behavior, campaign performance, and retention metrics to identify opportunities for improvement
- Run A/B tests and use data-driven insights to optimize campaigns and measure their impact on engagement and retention
- Monitor key performance indicators and translate findings into actionable recommendations
- Cross-functional Collaboration:
- Partner with market managers to align engagement and retention initiatives with local needs and business objectives
- Collaborate with data, customer support, and content teams to better understand subscriber needs and deliver experiences that drive long-term engagement
- Innovation & Automation:
- Explore opportunities to leverage AI and automation to improve campaign efficiency, personalization, and subscriber engagement
- Continuously test new approaches and optimize CRM practices to strengthen long-term retention
Application process
- We usually respond within 2 hours
- HR Interview with one of our Talent Acquisition Manager (30’)
- Hiring manager Interview with Rutuja, our Head of CRM
- Case study that you will present to Rutuja and a local Marketing Manager
- Peer Interview with the team
- Last Interview with Marie-Sophie, our CMO
Our take
The decline of print media, which is only predicted to continue, has left newspapers and magazines in real trouble. Cafeyn offers these businesses a way out, through its app that enables users to access hundreds of newspapers and magazines from one place.
Users pay a monthly subscription fee, and in return receive access to a huge range of content. At the same time, newspapers and magazines access a much broader market than before, which could rescue them from a slump in revenue.
E-reading platforms have exploded in recent years, and Cafeyn faces some fierce competition. That said, the company's strategy is to strengthen partnerships with publishers while expanding its presence internationally, working hard to replicate the success it has already had in existing markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Nov 2012
$7.1m
SERIES B
Mar 2010
$3.8m
SERIES A
Total funding: $10.9m
Company benefits
- Part of an international team
- Possibility of full remote working
- Vip access at Cafeyn of Blendle
- Social Events : Team Lunch, afterworks, breakfasts..
- Free food & drinks
- Access to corporate trainings : languages, tech, product..
- Product & Tech culture : Tech x Share, Squad's demo, AWS training and certification..
- Sport perks (Classpass)
Company HQ
Chaussée-d'Antin, Paris, France
Leadership
Ari Assuied
(Founder & CEO)They studied at the University of Paris Dauphine, and are the ex-CEO of Luxe Art Beauté.
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