Lead Growth Marketer, Alignable

• You get restless when a number sits flat. You don't judge a week by what shipped. You judge it by whether more people paid. When you're behind, you dig in, find another angle, and keep going until it moves
• 5 to 8 years in growth, conversion, lifecycle, or product-led growth
• Personal ownership of a free to paid, trial to paid, or upsell lift, with the numbers to back it up
• A history of being held to a revenue or conversion target, including at least one time you were behind and closed the gap
• Fluency with product usage data. You turn what you find into testable hypotheses
• Comfort shipping experiments. You prototype with AI coding tools and work closely with engineers to get changes into production
• AI in how you work every day: analysis, writing, building, testing
• You run on your own. Give you a target and the context, and you'll figure out the first move
• You can tailor a message to a specific audience and make paying feel like the obvious next step
• Experience at a subscription or freemium company where users upgrade on their own

Desirable

• Our activation team gets new members started. Our retention team keeps paying members around. This role owns the middle: free members who are active, getting value, and not paying yet. Your job is to spot who's ready and give them a reason to say yes
• This role is a senior individual contributor. You do the work yourself. Pull the data, form the hypothesis, build the test, read the result, tell the team what happened. Nobody hands you a test plan. You'll have one upgrade target that's yours, and you'll work closely with Activation, Retention, Product, Engineering, and Data to make it all happen
• This is closer to growth engineering than traditional marketing. The tools we have will get you a long way. Where they don't, you'll build what's missing, with an engineer or with AI
• Active member conversion
• Free to paid conversion for active members in the segments you target, against an upgrade target and a known baseline
• Finding the ready-to-buy moments in product usage data, and building the offers, prompts, and paths that turn them into upgrades
• Mapping the path from activated to paid, messy real-world details included, and fixing where it breaks
• Allie as a conversion channel
• Defining where Allie conversations with free members should lead to an upgrade, in the app and in the Allie experience
• Partnering with Product on the free version of Allie so it's built to convert from day one
• Product and Engineering build Allie. You make sure Allie drives upgrades
• What's free and what's worth paying for
• Figuring out which features drive upgrades and which belong in the free plan
• Testing offers, paywall moments, and the story about why paying is worth it
• Bringing the evidence to pricing and packaging decisions, which get made with leadership
• Tests are how you get there. Upgrades and revenue are how we keep score
• What success looks like:
• First 30 days: your first tests are live and at least one target segment is moving against its baseline
• By month 3: upgrade rates in your target segments are clearly up, and you can show your work caused it
• By month 6: upgrade rates in your target segments are multiples of where they started. Allie is a proven upgrade channel for free members. The people you converted are still paying 90 days later