Senior Marketing Analyst, Cleo
Growth Marketing
£50-90k
+ Equity + Discretionary cash bonuses
1 day a week in office
AI personal finance assistant
Be an early applicant
AI personal finance assistant
201-500 employees
Be an early applicant
£50-90k
+ Equity + Discretionary cash bonuses
1 day a week in office
201-500 employees
Company mission
To help millions of people improve their financial health, and relate to them in a way their banks never could.
Role
Who you are
- We are looking for a self-starter, focused on results, with a demonstrated success in using analytics to drive the understanding, growth, and success of organic marketing
- Experience doing quantitative analysis, within a digital product environment and a marketing function
- Strong understanding of organic marketing channels and campaign measurements. You have experience in measuring incrementality for SEO, ASO, and brand campaigns and/or familiar with brand lift/brand equity measurement
- Practical knowledge of A/B testing (e.g. hypothesis testing, p-values)
- Excellent SQL skills
- A strong ability to communicate findings to non-technical stakeholders in a concise and engaging manner
- Experience with data visualisation tools such as Tableau, Looker, Holistics, or Periscope
- Fluency in Python and its application in data analysis is a nice to have, but not essential
What the job involves
- This is a ‘Level 2 or Level 3’ position. Cleo has 5 internal levels of competency within Product Analytics. See our skills framework for how we differentiate on seniority
- As a Senior Marketing Analyst for Organic and Owned channels (ASO, SEO, PR, Brand and Social Media), you’ll play a critical role in shaping Cleo’s marketing strategy by driving data-driven decisions that support our long-term vision
- You will work closely with growth leads, marketing managers, and brand teams to optimise organic and owned marketing performance to grow our organic share
- You’ll also sit within the wider data science function here at Cleo; a hotshot team of 60 Data Scientists and Analysts, with significant industry experience that are at the heart of everything we do at Cleo
- Define Key Metrics & KPIs: Establish metrics for organic and owned marketing channels, track performance, and uncover actionable insights to guide marketing strategy
- Organic Optimisation: Conduct deep-dive analysis across channels to uncover opportunities for optimisation. Translating insights into actionable recommendations that drive organic growth
- A/B Testing & Experimentation: Support with the design, execution and analysis of experiments across different organic platforms
- Collaboration with Stakeholders: Partner with the Growth Lead, channel managers, and Brand team to launch and scale campaigns
- Brand & PR Analysis: As we invest in brand marketing support data-driven decision-making by measuring campaign impact, tracking media coverage, and providing actionable insights to optimise future brand initiatives
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
43% female employees
24% employee growth in 12 months
Company
Employee endorsements
Nice people
"Cleople are unmatched. The vibes, the energy, the friendships. I genuinely love my colleagues and have developed real-life friendships. I don't know..."
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- 25 days of Annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
- 401k matching in the US and 6% employer-matched pension in the UK
- Online courses, £150 annual budget & internal training to level up your skills
- Regular socials and activities, online and in-person
- Online mental health support via Spill
- 1 month paid sabbatical after every 4 years with Cleo
- OpenAI Plus subscription
- Electric vehicle salary sacrifice scheme and cycle-to-work scheme
- Life assurance and income protection via AIG
- Medical insurance via Axa and Healthcare cash plan via Medicash
- Performance reviews every 8 months. Generous pay increases for high performers and high-growth team members. Equity top-ups for team members getting promoted
Company values
- Make it Happen
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(CEO)Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
People progressing
Joined Cleo straight from Makers Academy in 2018, and became Technical Lead in 2021.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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