(Senior) Product & GTM Marketing Manager, casavi
Digital property management
Job no longer available
Digital property management
101-200 employees
Job no longer available
101-200 employees
Company mission
To redefine efficiency and productivity within abuilding ecosystem.
Role
Who you are
- Experience in B2B marketing: You have at least 3 years of professional experience in the B2B environment, preferably in the SaaS industry
- Strategic marketing understanding: You have proven experience in developing and implementing marketing strategies and positioning
- Product marketing expertise: You are confident in developing value propositions, storylines and go-to-market strategies for new features and products
- Campaign management: You have experience in planning, orchestrating and optimising multi-channel campaigns (content, paid, etc.) with a focus on performance and conversion
- Analysis & reporting: You have a routine in using KPIs, dashboards and reporting tools; ability to derive data-based recommendations for action
- Tools & systems: You have knowledge of common CMS and automation tools (e.g. Clay, Salesforce) and openness to quickly learn new systems
- AI in marketing: You bring preferably initial practical experience in the use of AI tools
- Strong communication skills: Keen sense of effective storytelling and target group-oriented communication
- Languages: You are business fluent German (C2) and you have very good English skills
What the job involves
- Sparring partner for the Head of Marketing in annual planning, topic prioritisation and further development of the marketing strategy
- Support in defining and managing overall marketing goals (positioning, leads, awareness, retention)
- Responsibility for coordinating content and prioritising ongoing go-to-market initiatives
- Ensuring a consistent brand presence across all channels and formats
- Developing and implementing the product marketing strategy for new and existing features
- Defining and communicating value propositions, product storylines and differentiating features
- Creating product documentation, sales enablement materials and partner content
- Working closely with product and sales teams to incorporate market feedback and customer needs into communications
- Planning, implementing and managing go-to-market strategies for product launches, releases and key topics
- Developing messaging frameworks, target group approaches and communication guidelines in coordination with the Head of Marketing
- Orchestration of content, social media, paid media, email marketing and events along the customer journey
- Definition of relevant KPIs, monitoring and continuous optimisation of go-to-market activities
- Monitoring ongoing campaigns and analysing performance
- Creating regular reports and identifying potential for optimisation
- Further developing existing campaign structures, e.g. through segmentation, automation or new content formats
- Close coordination with Sales, Customer Success, Product Management and Partnerships to effectively network marketing activities
- Management of external partners, service providers and agencies for the implementation of marketing projects
- Ensuring efficient internal communication and transfer of relevant information to all stakeholders
Application process
- Apply now and tell our Recruiting Manager Anna why you are the right person for this position
- We look forward to receiving your application with your CV, earliest possible starting date and salary expectations
- Please send your application documents in German or English
Our take
Compared to other industries, the real estate sector has been rather left behind by technological developments, still relying on old-fashioned record-keeping and telephone communications. But the recent arrival of PropTech startups are changing that. casavi is one such company, aiming to digitise the industry with a collaborative property management platform.
casavi's platform automates and streamlines many aspects of the property management business, allowing for online ticketing and service apps for tenants. Most notably, its collaborative platform, Relay, allows real-time communication between over 50,000 real estate service providers. As an early mover in a sector urgently in need of modernisation, casavi has quickly earned a client base of over 1,600 property managers, housing associations and commercial property owners with a collective portfolio of over 130,000 buildings.
Having raised funding, casavi is moving to cement its leading position in the DACH PropTech sector. It is working to develop its product with a focus on automation features, expand its partnership scheme to more real estate services and build out its team. In the longer term, it will scale its solution and increase its customer base in the DACH region.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Dec 2021
$23.4m
SERIES B
Total funding: $23.4m
Company benefits
- Variable working hours: Find the optimal way of working for you from our flexible working time models and our hybrid concept of office and mobile work
- Persona Development: Invest in yourself with online language courses and your own training budget for your professional and personal development
- Team Events: Get together with your colleagues at regular company and team events, such as our summer parties or year-end events
- Health & Wellbeing: Keep fit with a discounted EGYM Wellpass membership or by using a JobRad with tax benefits of up to 40%
- Social employer benefits: Receive a childcare allowance to improve the compatibility of family and career and benefit from an above-average subsidized company pension plan
- Workation: Home office from somewhere else: Work for up to 60 days anywhere within the EU and combine the feeling of vacation with your work
Company HQ
Maxvorstadt, Munich, Germany
Leadership
Peter Schindlmeier
(Co-Founder & CEO)Prior to co-founding casavi, was Managing Partner with Urban Smarts and Head of Solution Consulting for Bazaarvoice.
David Klötzer
(Co-Founder & CTO)Was previously Co-Founder & CTO of Urban Smarts. Before that was a Software Developer with GreenPocket.
Oliver Stamm
(Co-Founder & CPO)Has been a Partner & Co-Founder of Urban Smarts and a Consultant for EY.
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