Head of Agent Channel Marketing, Next Insurance
$145-165k
+ Annual performance-based incentive program
Online-based insurance broker for SMBs
Be an early applicant
Online-based insurance broker for SMBs
501-1000 employees
Be an early applicant
$145-165k
+ Annual performance-based incentive program
501-1000 employees
Company mission
To build a simplified digital insurance experience that better serves small businesses.
Role
Who you are
- 5+ years of experience of marketing to independent agents
- Understand how to drive performance marketing campaigns - tracking the success of what we deliver
- Experience managing direct reports and cross functional partners
- 5+ years of experience managing or overseeing SEM campaigns
- Don’t meet every single requirement? Studies have shown that some underrepresented people are less likely to apply to jobs unless they meet every single qualification
- At ERGO NEXT, we are dedicated to building a diverse, inclusive and respectful workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles
What the job involves
- Create and execute the overall marketing and advertising strategy for the agent channel
- This includes partnering with the insurance team on new product and sector launches
- Working with the marketing teams of our Top 50 national brokers, agency group partners, and wholesalers (where allowed) to create and deliver co-sponsored marketing campaigns
- Develop performance marketing processes to analyze success of campaigns
- Create and oversee the marketing budget for the agent channel
- Manage and oversee key personnel such as marketing managers, copywriters, graphic designers, and other stakeholders that drive growth in the agent channel
- This includes providing OKR management, creative direction, creating content or briefs, final approvals, and implementation
- Manage our convention exhibitor strategy, organizing calendar, logistics, swag purchasing, and more
- Oversee and manage external advertising strategy, including analyzing results, creating ad copy and assets, collaborating with the Google and Bing SEM teams, and more
- Create marketing assets for the sales team; including training presentations, flyers, promo videos, and more
- Oversee our incentive programs, gifts, and promotional gifting
- Collaborate with PR and social media team for external communications
- Collaborate with other key stakeholders such as product, sectors, and IPM to align their release efforts with our communication and marketing strategy
Our take
Next Insurance serves small businesses by making it much simpler to take out an insurance policy without the headache associated with many providers. To begin trading any business needs to have some sort of insurance policy in place, traditional offerings can take weeks, often requiring tedious paperwork.
Next Insurance has opted to use AI, machine learning and transparent language to make the process much simpler, and it can take just five to ten minutes for customers to obtain a package that suits them.
While Next Insurance is facing established insurance companies such as Hiscox and State Farm, its partnership with Amazon Business Prime to insure its members in a move to target traditionally underserved insurance customers and more recently with LegalZoom, to simplify the insurance process, as well as its nearly half a million customers has the company well set to remain major player in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$265m
SERIES G
Mar 2021
$250m
SERIES E
Total funding: $1.1bn
Company HQ
Palo Alto, CA
Leadership
Guy Goldstein
(Co-Founder & CEO)After 7 years in the Israeli Air Force, they worked at Mercury Interactive for almost 8 years, as well as roles at HP and Check, which they co-founded in 2007. Left this role at Intuit in July 2015 to co-found Next Insurance 6 months later.
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