Senior Account Manager, Immediate Media Co
Top Gear and Motoring
£44.2-52k
Special interest content and platform company
Open for applications
Special interest content and platform company
501-1000 employees
Open for applications
£44.2-52k
501-1000 employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- Strong communication and relationship building skills
- Deep understanding of the Motoring sector, including industry trends and new market product launches & initiatives
- Exceptionally strong sales ability at senior level, with the ability to understand and converse with clients at the highest level
- Extremely pro-active and resilient, with the ability to win over and develop deep and meaningful long-term client relationships
- Be fully conversant in all areas of areas of the Immediate advertising business
- Thorough understanding of the whole media landscape, trends, where clients are allocating budget and why
- Great understanding of brand marketing strategies and how brands grow
- An appreciation of how clients work internally and with their respective agency rosters
- Strong presentation skills
- Strong ability to excite and engage with clients and agencies
- Pro-active attitude and ability to drive momentum
- Accomplished business and numeracy skills
- Ability to think on your feet and multi-task easily
- Highly personable, collaborative, enthusiastic and persuasive
- Strong understanding of Connect and its capabilities, ensuring daily, fully transparent use to facilitate the development of your patch
What the job involves
- As a Senior Account Manager, you will drive motoring revenue growth across both Top Gear and IM brands through developing deep relationships with key, strategic motoring clients
- Be a motoring expert across the IM ads department, working collaboratively and pro-actively with all relevant agency and partnership reps, clearly communicating client strategies and updates and attending relevant meetings
- Service medium sized clients within your patch, including relevant non-endemic direct clients, driving maximum revenue
- Deliver on the IM Motoring strategy, set by the Head of Clients and Digital trading Director
- Ensure TG budgets are hit and exceeded, pro-actively building and presenting new opportunities for the agency reps as well as presenting and pitching the same ideas client side
- Create and drive client direct revenues across the whole of IM
- Rapidly scale the quality and depth of our client direct relationships focusing in on a small number of key strategic accounts
- Work closely with the trading team to plan and best activate relevant senior agency strategic planning relationships
- Play a key role in driving significant revenue growth for the motoring category across the whole IM business
- Develop, communicate and implement clear annual client strategies and regularly review progress with all internal stakeholders
- Help to identify commercial brand innovation and product development
- Identify and communicate sector and market trends, new products and commercial revenue streams that will add value to the group and wider Immediate advertising business
- Create a deep understanding, analysis and continuous monitoring of your assigned competitor(s), their ad revenue, client base and initiatives
- Collaborate and communicate clearly with all IM ad business (Imagine Sales, Studio, Agency, IM Direct) to ensure strategies, new products, opportunities and limitations are clear and fully understood
- Responsible for ensuring IM Direct meet their revenue targets through regular brand and sales support
- In the absence of the Head of Clients, Motoring, deliver weekly TG reporting to internal stakeholders and BBC Studios
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company HQ
West Kensington, London, UK
Leadership
Sean Cornwell
(CEO)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
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