Brand Partnerships Lead, Waymo

• 15+ years of brand leadership experience, with a focus on strategic partnership identification, high-stakes negotiation, and large-scale activation
• A proven track record of managing global brand portfolios within complex, matrixed organizations
• Expertise in agency management, specifically across sports, events, and title sponsorships, with a demonstrated portfolio of activations
• A data-driven approach to marketing that effectively balances "big idea" creative vision with rigorous, specific ROI metrics
• Operational flexibility, with the proven ability to pivot seamlessly between high-level strategic development and granular hands-on execution
• Experience managing or mentoring team members, demonstrating people leadership

Desirable

• On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology
• Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history
• We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences
• We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base
• In this hybrid role, you will report to the Brand Marketing & Operations Lead
• Define the IRL Strategy: Architect the long-term vision for how Waymo shows up through major sponsorships, partnerships, and events. Ensure our brand feels culturally relevant and indispensable to the communities we serve
• Lead Deal Negotiations: Drive end-to-end management of marketing partnerships and sponsorships. You will lead the negotiation and execution of high-visibility deals, ensuring Waymo secures the best terms and rates relative to industry standards
• Drive Integrated Go-To-Market (GTM): Bring to life our partnerships and events in creative ways that resonate with audiences. Collaborate with internal cross-functional (XFN) teams and external agencies to ensure every activation drives measurable awareness and accelerates rider growth
• Measure Impact: Establish a data-driven framework for ROI, focusing on increasing awareness, engagement, and advocacy for our service. You will help move the needle on how the world perceives autonomous transportation through clear, quantifiable metrics
• Strategy & Planning: Translate overarching brand and business goals into actionable roadmaps. You will define the strategic approach for major programs, including high-impact stunt activations, international conferences, and global sponsorships.
• Budget Ownership: Own and manage large, complex budgets, ensuring all programs are delivered on time and within financial targets. You seek efficiencies to maximize ROI across all brand engagement efforts