Paid Search Manager, Soar With Us
2 days a week in office
Digital marketing strategies for eCommerce
Be an early applicant
Digital marketing strategies for eCommerce
21-100 employees
Be an early applicant
2 days a week in office
21-100 employees
Company mission
To become UK's market-leading DTC eCommerce growth agency for premium brands.
Role
Who you are
- A proven track record managing Google Ads for DTC e-commerce brands, with hands-on experience of non-brand Search, Shopping and Performance Max
- Specific examples of non-brand and PMax strategies that delivered incremental new customer growth — you can explain your hypothesis, what you changed, how you measured it, and the commercial result
- Experience managing budgets comparable to £15k to £150k per month, balancing growth ambitions with acquisition efficiency and profitability
- Experience leading client strategy and performance conversations, making budget recommendations, and building trust through periods of both growth and underperformance
- A strong understanding of DTC unit economics, including acquisition cost, product margins, average order value and repeat purchase behaviour. CPG experience is particularly relevant
- Confidence using Google Ads, Google Merchant Center, GA4, Shopify reporting and attribution tools to diagnose performance and make decisions, with a clear understanding of their limitations
- Experience working across paid social, creative and conversion teams, managing multiple accounts and keeping priorities, delivery and communication organised
- A view of Google as a new customer acquisition channel — assessing performance through new customer revenue, acquisition economics and evidence of incremental impact, and able to explain what the results mean for the client's business
- Comfort leading the client conversation and doing the detailed account work that makes your recommendations credible
- Full ownership of outcomes — raising problems early, bringing a recommendation and following through
- A low-ego approach — challenging assumptions constructively and welcoming input from the Growth Strategist and wider team
- Genuine curiosity about DTC growth, and the habit of turning what you learn into better decisions for clients
What the job involves
- Function: Paid Search | Google Ads | New Customer Acquisition
- Responsibility: Drive profitable new customer growth for our DTC clients
- Reports to: Head of Paid Search
- As Paid Search Manager, you'll own Google Ads strategy and delivery for a portfolio of challenger DTC brands, managing monthly budgets of £15k to £150k per client. Your job is to make Google a profitable source of new customers and earn the client's trust in how their budget is invested
- You'll join a Paid Search team of five, reporting to our Head of Paid Search, with significant opportunity to help shape the department as it grows. You'll work closely with each client's Growth Strategist, who owns paid social spend, offer strategy and conversion strategy, with your input
- Own the Google Ads acquisition strategy for your clients, building and scaling non-brand Search, Shopping, Performance Max and Demand Gen campaigns around profitable new customer growth
- Understand where growth is coming from — assessing brand demand, returning customers and attribution limits when interpreting results, and using testing to evaluate incrementality
- Translate client growth goals into clear account plans, budget recommendations and prioritised tests, scaling when the evidence supports it and addressing underperformance early
- Be the client's trusted Paid Search lead, leading strategic conversations about performance, growth opportunities and where to invest next
- Own budget pacing and forecasting across accounts spending £15k to £150k per month, explaining the expected return, risks and trade-offs behind your recommendations
- Communicate proactively and clearly, so clients understand what's happening, why it matters to their business, and what you recommend doing about it
- Build a joined-up growth plan with the Growth Strategist — you own Paid Search, they own social spend, offer strategy and conversion strategy — bringing your expertise to those decisions and agreeing shared priorities
- Connect search intent and product performance with creative, offer and landing page decisions, sharing insights across teams and turning them into coordinated tests
- Plan around promotions, stock availability, product margins and repeat purchase behaviour, keeping channel decisions grounded in the client's wider economics
- Stay hands-on with campaign builds, bidding, product feeds, testing and optimisation, maintaining strong standards for account structure, measurement and reporting
- Keep clients in the loop on current testing, key account changes and ongoing strategy through weekly, monthly and quarterly updates
- Work with the Head of Paid Search to review performance, resolve risks and improve delivery, sharing useful findings and contributing to team training and playbooks
- Help build the systems and ways of working that let a small team grow while maintaining quality and client confidence
Salary benchmarks
Our take
The marketing landscape for D2C brands is fast-paced and competitive, especially for newcomers in the space. Soar With Us helps these brands thrive by offering omnichannel marketing solutions across customer acquisition and retention and brand recognition.
As an eCommerce marketing agency, Soar With Us has benefited from its partnerships with Meta and TikTok. The latter is becoming an especially powerful method for brand elevation and product advertising thanks to its wide reach and viewership. It also helps brands scale and discover new customers on TikTok and beyond through its ARC marketing system, and even covers Google and Meta advertising.
In 2024, Soar With Us acquired London-based competitor Hambi Media. After a year of partnering as D2C marketing agencies, Hambi will merge into Soar With Us’s group structure, expanding the former’s reach exponentially.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 25 paid days holiday: (public holidays included on top of this) plus the ability to build up your holiday allowance.
- Life insurance: Including access to a range of health and wellbeing services.
- Vitality private health insurance: Covers the cost of private treatment (and get 50% off selected gym memberships).
- Simply health cash plan: Cash towards some medical expenses like dental, eye care, and physiotherapy.
- Company pension: We'll help look after future you with monthly pension contributions.
- Hybrid working: You've got the option to be in office, work remote, or a mixture of the two.
- Work abroad scheme: Work abroad for up to 30 days at a time.
Company HQ
The Calls, Leeds, UK
Leadership
Olly Hudson
(Founder)Olly is also the Co-Founder of For You Advertising and Launch With Us. Previously, he was the CMO at JAQ Group Holdings and a Digital Marketing Intern at Prospect Path.
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