Senior Lifecycle Marketing Manager, Docker
CA$160.3-229k
Salary for candidates based in the US; $115,500 - $165,000 + Equity
More information about location
App development platform
Be an early applicant
App development platform
1001+ employees
Be an early applicant
CA$160.3-229k
Salary for candidates based in the US; $115,500 - $165,000 + Equity
More information about location
1001+ employees
Company mission
To simplify the lives of developers building world-changing apps.
Role
Who you are
- Lifecycle Marketing Experience: A background specifically in lifecycle marketing, not pure growth or demand gen, ideally inside a PLG or self-serve motion
- Proven Program Ownership: A track record of owning campaigns end to end (strategy, build, QA, send) and shipping programs that moved a real metric: activation, retention, or renewal conversion
- Marketing Automation Build Experience: Hands-on build experience in Marketo or an equivalent marketing automation platform: audience builds, program/campaign setup, suppressions and contact governance, pre-send QA and live proofs, and launch monitoring
- Data & Targeting Validation: Comfortable working directly with data teams to validate record-level data and targeting logic, for example auditing who's actually in a segment or spot-checking a list against expectations. Writing SQL yourself is a plus, not a requirement
- Technical-to-Message Translation: A track record of turning a technical product or a raw usage signal into messaging that reads credible to a developer or admin audience, not generic marketing copy
- Technical Familiarity: Comfort navigating developer ecosystems, cloud infrastructure, or complex multi-product software platforms
- Independent Ownership: Senior-level judgment and ownership as an individual contributor: you can run with ambiguity and drive a program without every step spelled out, and you collaborate well with another senior peer on the team
What the job involves
- Build the Lifecycle Engine: Own and build lifecycle campaigns (email and in-product messaging) across Docker's Container and AI Platform products, including Sandboxes and AI Governance, for both end users and admins
- Scale Programmatic Sends: Design and run large-scale programmatic sends, such as recurring account health checks, to a base in the tens of millions, working within the team's marketing automation stack (currently Marketo and Mailgun; expect a platform transition in the next 6–12 months)
- Automate Lead and Renewal Motions: Stand up and run automated first-touch flows for PQLs and inbound leads, in partnership with BDR and renewals stakeholders
- Validate Audiences & Signals: Partner with data and growth engineering to pull the usage signals campaigns depend on (Snowflake and internal data tools), and validate that an audience and its underlying signal are correct before every send
- Manage Suppressions & Contact Governance: Own suppression lists and contact governance rules so campaigns stay compliant and don't over-message or reach the wrong audience
- QA, Launch Monitoring & Troubleshooting: Run pre-send QA and live proofs on every campaign, monitor launches as they go out, and troubleshoot issues in real time, including broken data syncs
- Translate Signals into Messaging: Turn technical product usage and adoption signals into messaging that reads credible and useful to developers and admins, not generic marketing copy
- Shape and Sequence Strategy: Take a fast-growing list of priorities and turn it into a concrete build queue: itemize the work, sequence it, and flag capacity or dependency issues early
- Coordinate Design & Agency Partners: Work with design and agency partners to keep campaign quality and turnaround on track
- Operationalize Reporting: Own naming, tracking, and reporting on programs so the rest of the team has visibility into what's live, what's next, and what it's driving
- First 30 Days
- Immerse & Align: Get up to speed on Docker's PLG motion, product surface area (Container and AI), and the programs lifecycle already owns. Build a working relationship with data, BDR, renewals, and design/agency partners
- Program & Tooling Audit: Audit the current state of user and admin nurtures, renewal automation, and PQL/lead outreach, and get familiar with the Marketo/Mailgun stack and its upcoming transition
- Roadmap Calibration: Work with the lifecycle team to turn the current priority list into themes, a build queue, and a sequenced roadmap
- First 90 Days
- Ship Owned Campaigns: Take ownership of at least one full program, such as an admin nurture flow or a PQL first-touch sequence, from build through send
- Contribute to Renewal Automation: Stand up a first version of automated renewal outreach in partnership with the renewals team
- Build the Reporting Cadence: Put in place naming, tracking, and reporting so the team has clear visibility into what's live and what it's driving
- One Year Outlook
- Own a Mature Program Set: Own a mature, scaled set of lifecycle programs across your assigned products, audiences, and lifecycle stages
- Prove Impact: Show measurable lift in activation, retention, or renewal conversion tied directly to your programs
- Scale the Function: Help lifecycle marketing operate as a predictable, automated engine rather than a set of one-off campaigns, as scope keeps expanding across the Platform
Our take
Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.
Docker has had a difficult time in the past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.
Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which has been used to hire new talent, ramping up its business, and continuing to develop and refine its product. On top of this bounce back to success, it's also embarked on a series of acquisitions to bolster its business.
Steph
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 13 rounds)
Mar 2022
$105m
SERIES C
Mar 2021
$23m
SERIES B
Total funding: $526m
Company benefits
- 100% company paid medical premiums for employees and dependents
- Flexible Time Off Policy
- Employer Paid Holidays
- Generous Parental Leave (after 6 months of employment)
- Home Office Set Up Budget
- Monthly Technology Stipend
- Training Allowances
- Life and Disability Insurance
- Retirement Plans
- Virtual and In-Person Social Events
- Docker Swag
- Quarterly Hackathons
Company HQ
China Basin, San Francisco, CA
Leadership
Don Johnson
(CEO)Prior to joining Docker in 2025, Don spent nearly 9 years at Oracle in various Engineering/VP roles. Before that, they spent over 7 years at Amazon as a Software Development Engineer and Principal Engineer.
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