Search Engine Optimization Manager, Thinkific
CA$122-151k
Online course creation platform
Be an early applicant
Online course creation platform
201-500 employees
Be an early applicant
CA$122-151k
201-500 employees
Company mission
To make it simple for entrepreneurs and established businesses – our Creator Educators - to scale and generate revenue by teaching what they know.
Role
Who you are
- Has 8+ years experience in an SEO-related role, preferably within a tech company
- Proven track record in developing and leading SEO strategies, not just execution, with a deep understanding of both the strategic and tactical aspects of SEO
- Possesses strong knowledge of SEO best practices, A/B testing, data analysis, technical SEO
- Is proficient in SEMRush, Google Search Console, Google Analytics, Wordpress
- Can effectively communicate value being driven and strategy to other teams, both written and verbally
- Communicate strategy and data storytelling, presenting information in a compelling way that highlights key insights, drives action, and establishes clear connections
- Able to build meaningful and successful relationships with partners and team members, putting their interpersonal skills to good use through collaboration
- Holds strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines
- Has a results-oriented mindset with a focus on using data insights to drive measurable outcomes
- Loves to learn and grow. You’ve found (and keep looking for) ways to level up your skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building your own business
Desirable
- Experience in content strategy
- Technical background - coding skills a huge plus
- Google Tag Manager
- Be on the cutting edge of using AI for SEO and marketing
What the job involves
- As the SEO Manager for Thinkific, you’ll be responsible for the SEO strategy for our self-serve business and provide SEO guidance for our entire website ecosystem.
- Your role extends beyond content strategy and comprises consultation on both technical SEO and product SEO
- Reporting to the Senior Manager, Web, you’ll be asked to consult on campaigns, extend your expertise into properties like the Leap, Plus, and SEM, and generally be an engine for continuous improvement within the Growth organization
- You’ll be measured on your ability to bring qualified traffic to our websites and increase and defend high-ranking search terms
- Develop and own the results of a comprehensive SEO strategy for the core site and blog, including on-page and off-page elements
- Collaborate with the content team to develop a content marketing SEO strategy; assist them in building a roadmap
- Analyze and monitor rankings of key search terms and the organic traffic to our website properties
- Research keyword opportunities and provide them to members across our marketing team
- Monitor our website properties for any technical SEO issues or opportunities and surface them to the relevant development teams when you can’t resolve yourself
- Create SEO strategies in support of product launches and large marketing campaigns
- Support product and development teams with SEO-related requests, including how we improve the SEO of our users’ websites
- Communicate results, insights and recommendations to a broad range of stakeholders
Our take
As the world becomes increasingly globalized, the competition for jobs is fiercer than ever. Whilst traditional educational institutions are failing to deliver the skills of tomorrow, Thinkific provides a way for the new wave of instructors to meet this educational demand, with its all-in-one course creation platform.
Course creators on Thinkific have unparalleled ownership over their content and course, whilst also having access to a suite of tools to help operate, promote, and monetize those courses. Its customization tools also mean creators can create a strong brand for their knowledge business, with a range of integrations ensuring Thinkific remains a one-stop shop for all their needs.
Its latest updates enhance its capabilities for building engaging customer education programs. New features like advanced customization and CORM integration offer users powerful tools for creating interactive and personalized learning experiences. With continuous innovations, Thinkific remains dedicated to supporting course creators and enterprises, providing them with the flexibility and resources needed to excel in the competitive educational market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-20% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2020
$22m
EARLY VC
Nov 2019
$2.4m
EARLY VC
Total funding: $24.4m
Company benefits
- Open vacation policy: We're big proponents of sand, sun, and taking time to recharge. As long as you're getting your work done and keeping your team supported, take vacation when you need it. We encourage Thinkers to take at least 4 weeks vacation each year
- Flexible work environments: Whether you’re working from Thinkific HQ or working from home, set your own hours to find a rhythm that works for you and your team. Finding the time for workouts, laundry, daycare dropoffs, or appointments is easier than ever.
- Learning opportunities and personal development: Interested in a course, conference, or career coaching? We’ve got you covered with our $1500 Learn and Grow fund to support your personal and professional growth, on top of regular lunch & learns, internal courses and workshops, and a coaching program. Our people leaders will work with you to ensure you’re taking advantage of the learning opportunities you want and need
- Competitive benefits package: Our benefits kick in on your first day at Thinkific and include coverage for health, vision, dental, prescriptions, and up to $3000 for your mental health. Our Employee and Family Assistance Program will also take care of you and your family, providing everything to support your well-being
- Parental leave: We care about helping you grow your career AND your family. Family is important to us, and our paid parental leave gives you a little extra help while you're beginning this new adventure. Learn more about our family leave benefits here
- We actually hang out: Thinkers are some of the kindest (and most fun!) people out there. We're into boat parties, hackathons, company retreats, and celebrating everything from Canada Day to Brazilian Carnival. Wherever you’re based, you’ll have opportunities to connect with your team both virtually and IRL
- The bow-wow benefits: Office dogs. Plural. Meet them on Instagram at @dogsofthinkific
Company values
- Succeed together - We build on each other's strengths to make every project awesome
- Be helpful - Whether it's for our customers or for each other, we always make time to help
- Choose ethics and integrity - We choose to do what's right, always
- Fanatical about customer success - We do everything in our power to help our customers succeed
- Give a shit - We always put 100% into everything we do
- Learn and grow - We're always seeking to develop ourselves personally and professionally
- Passionately debate - We dialogue it out, and share our opinions and experiences so we can all gain perspective
- Strive for equality - Nothing works unless we're treating each other with r-e-s-p-e-c-t
Company HQ
Strathcona, Vancouver, BC
Articles
Leadership
Greg Smith
(CEO)Spent 3 years working as a Lawyer before co-founding Moving Media Group, working as the Director of Sales. They now hold the position of CEO at Alpha Score Seminars, as well as being Co-Founder and CEO at Thinkific.
Miranda Lievers
(Advisor)Spent 7 years at Telus in progressive leadership roles launching high-speed internet across Canada. Co-founded Blue Olive Photography Inc. before co-founding Thinkific.
Matt Smith
(CSO)Over a decade of experience in Product, Technology and Growth roles. Founded Alpha Score Seminars before working as CTO of Healthism. Previously worked as CTO of Thinkific before launching successful Instagram-scheduling software startup, Later.com. Returned to Thinkific in 2021 as CSO.
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