Senior Brand Designer, Huckleberry Labs
$135-160k
+ Equity
More information about location
Sleep plans for every family
Be an early applicant
Sleep plans for every family
21-100 employees
Be an early applicant
$135-160k
+ Equity
More information about location
21-100 employees
Company mission
To create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.
Role
Who you are
- Minimum of 8 years of experience in visual design, in-house or in an agency setting
- Strong understanding of the formal elements of graphic design, including typography, color, layout, composition, and visual hierarchy
- A creative focus on visual design applied across surfaces such as web, mobile product, digital campaigns, video, and print
- A passion for branding, demonstrated through a portfolio of strong work across a variety of contexts, with a focus on brand systems
- Experience working with motion designers to conceptualize and build motion as part of a broader brand system. Individual motion experience is a plus
- Strong communication skills and the ability to collaborate effectively with designers and non-designers alike
- A curiosity to stay current with evolving design tools and techniques, balanced with a desire to develop an original, opinionated visual point of view
- A track record of collaborating with design, marketing, and business partners to translate project needs, audience insights, and constraints into thoughtful design decisions
- An ability to balance multiple projects, independently prioritize work based on project objectives and business goals, and thrive in a fast-paced, high-growth environment
- A proactive, self-directed work style and the ability to operate independently on a small team
- Thoughtful, collaborative, and high-quality in your approach to the work
What the job involves
- Huckleberry sits at the intersection of expertise and empathy. Our products need to feel credible enough to trust and approachable enough to use when parents are tired, busy, and looking for clear guidance
- Our brand is still early, which means there's a lot of room to shape where it goes next. We're beginning a brand refresh and redesigning our website, and we're looking for a designer who wants to help define the visual language
- As Senior Brand Designer, you'll help define and evolve Huckleberry's visual identity and bring it to life across the business
- You'll work closely with the Creative Director and collaborate with partners across Marketing, Product, and Engineering to build a brand system that is distinctive, flexible, and useful in practice
- Your work will show up everywhere from our website and campaigns to the App Store, paid media, lifecycle marketing, and the product itself
- This is a hands-on role with significant ownership. You'll contribute to the big-picture direction while also doing the work to make that direction real, from developing the brand system in Figma to designing individual campaigns and experiences
- Partner with Product, Marketing, and Engineering to create a cohesive Huckleberry brand experience across the app, App Store, huckleberry.com, campaigns, paid media, lifecycle, content, and other brand touchpoints
- Help maintain and expand a flexible brand system that scales with the needs of the business
- Collaborate with the Creative Director to define how Huckleberry's visual identity is expressed across experiences and channels
- Act as a champion for the brand, helping establish a consistent and distinctive point of view across the organization
- Partner with Product Design to bring the brand into the product experience, not just the marketing around it
- Brief and collaborate with external partners across illustration, motion, video, and agency engagements to execute high-quality work
- Design through iteration, experimentation, audience insights, and performance data to understand what resonates with families
- Ensure consistency across marketing channels while identifying opportunities to evolve and expand the capabilities of our visual system
- Be an active participant in design at Huckleberry, providing thoughtful feedback across Marketing, Product, and Design teams
Our take
Global sleep health is in decline, presenting problems for people of all ages but especially for children, and it can be hard for parents to access sleep research in a way that is understandable or can be used in their homes. Huckleberry Labs supplies an app that leverages AI and data science alongside pediatric sleep experts to deliver expert, employable advice to parents.
Founded by parents, the app is primarily a sleep-monitoring system; but it has evolved to include activity tracking and a predictive feature called SweetSpot, which lets parents know optimal nap times given past sleep patterns. Unlike other apps of its sort, Huckleberry is not designed to be monitored continuously. It does not feature competitive aspects such as reward streaks, to avoid all-or-nothing usage and allow parents to feel at ease using the app.
The Huckleberry app is highly rated and has over 5 million users across 179 countries. The company has raised good levels of funding, which are cited to help continue research into categories such as tantrums and screen time, and to hire talent for engineering, marketing, and development teams.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Nov 2021
$12.5m
SERIES A
Jun 2020
$2.5m
SEED
Total funding: $15m
Company HQ
Irvine Technology Center, Irvine, CA
Leadership
Jessica Toh
(Co-Founder & CEO)Former Senior Project Manager of Special Projects at Genesys. Previous experience as Director of Client Solutions at Utopy.
Seng Oon Toh
(Co-Founder & CTO)Co-founder of Linus Health. Venture Partner with Tamarisc Ventures, and Advisor at TMC Group.
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