Director of Financial Planning & Analysis, Ruggable

• 8-10+ years of FP&A experience, with at least 3 years supporting Marketing teams
• Background in DTC e-commerce or consumer brands, with expertise in analyzing revenue funnels and marketing effectiveness
• Deep knowledge of marketing analytics and performance marketing metrics (CPA, CPC, conversion, AOV, CAC, ROAS, LTV to CAC, etc.)
• Strong understanding of GAAP accounting and financial modeling
• Ability to take on increasing responsibility rapidly while managing multiple projects with high-quality output
• Experience with revenue forecasting and full P&L management
• Ability to provide actionable insights and recommendations to senior leaders
• Strong communication skills with the ability to translate financial data into strategic business decisions
• Hands-on approach with a passion for process improvements and functional maturity within FP&A

Desirable

• As Ruggable's Director of FP&A, you will play a critical role in driving financial strategy and decision-making, with a primary focus on supporting our growth marketing department
• You will serve as a key thought partner to cross-functional leaders, providing financial insights that drive growth and optimize the efficiency and effectiveness of our marketing spend
• This highly collaborative role requires a deep understanding of direct-to-consumer (DTC) e-commerce business models, marketing analytics, and performance marketing metrics
• You will be responsible for forecasting, budgeting, and financial modeling while continuously improving FP&A processes to enhance decision-making
• Your expertise will help shape the financial future of Ruggable’s marketing investments
• Work with cross-functional partners to fine-tune forecast inputs and translate their thinking into GAAP financials; own P&L, balance sheet, and cash flow assumptions for assigned business function(s)
• Partner with the marketing team to analyze and optimize marketing spend across channels, ensuring alignment with business goals
• Provide decision support by generating insights from financial, marketing, and operational metrics, delivering recommendations that enhance business performance
• Support strategic planning, including the annual budgeting and quarterly re-forecasting processes, with a focus on marketing investments and ROI
• Develop functional expertise and understanding nuances of the business, while establishing the right process and cadence for data handoffs
• Enhance Finance’s reporting capabilities, including cost allocation, segmentation, and developing insights through data pipelines in collaboration with cross-functional leaders
• Assist with high-visibility internal and external reporting processes, including consolidation of monthly financial results, budget-to-actual variance analysis, and monitoring of marketing-specific operational and financial metrics
• Maintain and deeply understand the company's financial model
• Conduct ad-hoc analyses to support functional objectives, such as business case development, new product and investment evaluation, efficiency initiatives, identifying topline and margin enhancement opportunities, etc