Staff Product Marketing Manager, Cockroach Labs
Developer Experience
$158-208.9k
+ Stock Options
Distributed SQL for always-on customer experiences
Posted today
Distributed SQL for always-on customer experiences
501-1000 employees
Posted today
$158-208.9k
+ Stock Options
501-1000 employees
Company mission
To simplify how businesses build and operate world-changing applications.
Role
Who you are
- 8+ years in product marketing, with a track record of owning positioning, messaging, and launches for technical products — ideally databases, developer tools, data infrastructure, or cloud platforms (Staff level; senior candidates with exceptional depth considered)
- Genuine technical fluency. You can hold a real conversation with developers and PMs about distributed systems, databases, and how software gets built — and translate it into messaging that's both accurate and compelling. You don't fake the technical depth; you have it
- Fluency in the AI-native developer world. You understand how developers build with LLMs and agents today — RAG, vector search, agent memory, MCP, agent-driven workflows — and can position data infrastructure credibly within it
- A clear, opinionated point of view. You bring a strong PMM perspective and defend it with evidence. You'd rather challenge a weak positioning than execute it quietly, and you know how to disagree constructively
- Sharp technical storytelling. You turn capability into meaning — “online schema changes” becomes “ship changes with zero downtime” — and you make the developer's life the center of the story
- Bias for decision-ready output. You produce concise, high-quality work under real deadlines, flag decisions inline, and don't pad. You work fast when the direction is clear
- Cross-functional gravity. You earn trust with PMs, engineers, sales, and DevRel, and you make the story better by pulling their reality into it
What the job involves
- We're looking for a Staff Product Marketing Manager to own the Onboard & Build stage of the customer lifecycle — the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it
- It's the front door of our entire go-to-market motion: if we don't win here, nothing downstream matters
- You'll own four connected user journeys end-to-end — Activation to Collaboration, Data Onboarding & Enablement, Developer Experiences, and Programmability & Extensibility — as a single, coherent stage rather than four disconnected pieces
- That's deliberate: the developer's path from “curious” to “building in production” should feel like one story, and you're the person who makes it one
- This is a senior, high-ownership role
- You'll set the positioning, build the messaging, and drive the enablement and content for how developers adopt CockroachDB — including the AI-native patterns increasingly defining this stage: agent-driven discovery, MCP and agent-facing surfaces, and the reality that coding agents themselves now evaluate and choose databases
- You'll sit inside Product Marketing & DevRel within the R&D organization, close to engineering and on the roadmap early enough to shape the story, not just narrate it
- Activation to Collaboration. The front line of the agentic strategy — how developers and their coding agents discover, evaluate, and choose CockroachDB. If an agent doesn't pick us at activation, nothing downstream happens; you own making sure we're the obvious choice
- Data Onboarding & Enablement. The migration and onboarding story — how teams move off legacy databases and get to production, including the AI Migration Assistant and the MOLT tooling that de-risks the path
- Developer Experiences. The end-to-end developer experience — quickstarts, docs, sample apps, and the surfaces that turn first-touch curiosity into a running application
- Programmability & Extensibility. How developers extend and build on CockroachDB — the interfaces, integrations, and capabilities (SQL Server design partnerships, Dynamic SQL, and more) that make it a platform, not just a database
- Positioning & messaging for the stage. Build the message house for Onboard & Build — the value propositions, proof points, and narrative that make developers choose and stay. Keep all four journeys laddering to one coherent story and to the broader company positioning
- Launch & GTM execution. Own the PMM deliverables for launches touching your journeys — messaging, enablement, content, and field readiness — mapped to the GTM readiness plan and shipped on time. You move fast once positioning locks
- Field & sales enablement. Arm the field to sell the onboarding and developer story — first-call decks, objection handling, competitive framing, and the pitch reps carry — partnering with the enablement team on delivery
- The AI-native adoption story. Own how the agentic era shows up at this stage: agent-driven discovery, agents as a first-class audience, and the message that CockroachDB is where developers and their agents build. Turn it into proof, not just positioning
- Cross-functional partnership. Work hand-in-glove with the PMs for each journey, with DevRel, docs, and demand gen — translating what's shipping into what the market hears, and bringing developer reality back into the roadmap
- Proof and content. Drive the case studies, reference stories, and technical content that make the onboarding and build story credible — grounded in real customer outcomes, not claims
- In your first 30 days, you'll go deep on the product and the four journeys, meet the PMs and cross-functional partners you'll work with, and audit the existing positioning, messaging, and content across Onboard & Build for gaps and quick wins
- By 60 days, you'll have a clear point of view on where the stage's story is strong and where it's thin, shipped your first messaging or enablement deliverable, and begun driving one of the four journeys end-to-end
- By 90 days, you'll own the full Onboard & Build narrative — a coherent message house across all four journeys, active field enablement, and a working partnership with the journey PMs feeding the roadmap
Our take
Cockroach Labs was founded by a team of ex-Google employees who wanted to build a database management system similar to Google’s Spanner. The result is CockroachDB, an open-source, distributed SQL database that delivers familiar SQL, strong consistency, and near-indestructible fault tolerance. Designed to scale locally or globally and deployed on any cloud or on-prem setup, it keeps mission-critical applications running even through hardware failures or full data-center outages.
A major milestone in the company's growth is its partnership with IBM, which integrates CockroachBD into IBM's hybrid infrastructure. This makes it far easier for long-standing mainframe users to modernize without rewriting massive amounts of code. Running CockroachDB on systems like LinuxONE, Linux on Z, Power Systems, and Red Hat OpenShift helps organizations adopt cloud-native architectures while staying in environments they trust. At the same time, enterprise demand is surging, and the company is boasting significant year-on-year growth in new customers, ARR, and cloud adoption.
As applications become more global, always-on, and increasingly AI-driven, businesses need databases built for scale, resilience, and zero downtime. And CockroachDB was engineered for exactly that. With a decade of innovation, expanding enterprise traction, and a leadership team experienced in scaling high-growth tech companies, Cockroach Labs is set to power the next generation of mission-critical applications.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Dec 2021
$278m
SERIES F
Jan 2021
$160m
SERIES E
Total funding: $633.2m
Company benefits
- Competitive Health Insurance Coverage
- Paid Parental Leave
- Flexible PTO
- Learning & Development
- Relocation Support
- Employee Referral Bonus
Company HQ
Chelsea, New York, NY
Leadership
Spencer Kimball
(Co-Founder & CEO)Worked at WeGo Systems as CTO for 3 years before joining Google as a Software Engineer for almost 10 years. Also, previous CTO of Viewfinder and Engineer at Square.
Peter Matiss
(Co-Founder & CTO)Previously a Software Engineer at Square, Co-Founder at Viewfinder and a Software Engineer at Google.
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