Product Marketing Manager, PulsePoint
AdTech/Programmatic, U.S.
$132-154k
OTE
$120-140k
BASE
Healthcare marketing data company
Be an early applicant
Healthcare marketing data company
201-500 employees
Be an early applicant
$132-154k
OTE
$120-140k
BASE
201-500 employees
Company mission
To use real-time clinical data to help boost the healthcare industry and improve patient outcomes.
Role
Who you are
- You are intellectually curious about working at the cross-section of healthcare and technology for the purpose of driving positive health outcomes
- You are a natural storyteller who can take complex information and ideas and simplify them into customer-friendly messaging
- You enjoy launching new products with a strong go-to-market (GTM) strategy and you are a problem solver looking for new opportunities to improve product experience for our customers
- You are comfortable working cross-functionally across product, sales, and marketing teams
- You've operated in a lean or start-up environment where you owned outcomes end-to-end and didn't need close direction to hit day-to-day deadlines
- You can juggle multiple concurrent launches at once from start to completion
- Minimum 5 years of proven, hands-on product marketing experience — specifically within ad tech or programmatic technology (not adjacent industries)
- Demonstrated experience at high-growth organizations, where you owned execution end-to-end with little guidance
- Deep, working fluency in programmatic technologies and strategies — able to speak to it credibly, not just familiar with the concepts
- AI fluency — uses AI tools (e.g., Claude, ChatGPT) as a core part of the daily workflow, synthesizing research (call notes, competitive intel, etc.) into structured insights
- Building repeatable prompts or lightweight workflows for recurring tasks (launch checklists, competitive battlecards, release notes) so the same work doesn't get redone from scratch each time
- A track record you can point to of shipping 1-2 product/feature releases per month
- Professional experience in B2B enterprise-level technology
- Experience in health or media strongly preferred
- Working knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plus
- Proven track record for supporting go-to-market strategies, including sales enablement, marketing promotion, and competitive intel
- Ability to translate and condense highly technical product offerings into language for a variety of audiences
- Willingness and ability to work East Coast business hours, regardless of your location
What the job involves
- You will have the opportunity to shape the product marketing function within a rapidly growing company. In this role, you will be responsible for driving adoption and retention of PulsePoint’s suite of programmatic and analytics products
- You will partner closely with the product, sales, and marketing teams to execute on product positioning and messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence. You will help drive and scale our marketing targeted to healthcare advertising agencies, pharmaceutical, medical device, and other healthcare organizations
- This is a lean, fast-moving team — you'll often be running multiple product launches at once, owning each end-to-end, with the expectation to lean into all resources available to work independently through completion
- Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trends
- Independently own multiple concurrent product and feature launches end-to-end — from Alpha through Beta — developing messaging, launch assets, and serving as presenter and coordinator of product training
- Build and deliver sales enablement kits, arming our GTM team with compelling collateral that communicates PulsePoint's value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studies
- Execute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing team
- Leverage data-driven insights and competitive research to help inform the sales and product team
- Operate with minimal oversight, escalating only when necessary, while maintaining a consistent release cadence
Application process
- Initial Phone Screen (45 mins)
- Hiring Manager Video Call (60 mins)
- Team Interview (2-4 people, 30 mins)
- Assignment
Our take
PulsePoint is a healthcare tech provider that uses real-time data to provide insight into patients. It uses machine learning and programmatic automation to better understand this data, enabling clinical diagnoses and solutions to be delivered more quickly and accurately.
With its range of analytics solutions, PulsePoint aims to improve predictive aspects of healthcare. The company recently launched its Signal technology, which draws together a range of physician-to-patient data, enabling healthcare organisations to cross-reference with their own information to gain fresh insight.
The global Big Data market for healthcare is expected to be worth $78 billion by 2027, according to an analysis by Emergen Research, and PulsePoint is setting out to be a big part of this growing sector. Having been acquired by Internet Brands in 2021 but remaining an independently run entity, it will benefit greatly from the expertise and market reach of its parent company and their portfolio of health media companies, including WebMD and Medscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2013
$3m
EARLY VC
Jan 2013
$3m
EARLY VC
Total funding: $15.5m
Company benefits
- Dollars and Sense: 401(k) match
- Happy + Healthy: Comprehensive medical plans, affordable medical, dental and vision options, 100%-paid life & disability insurance
- Break a Sweat: Free virtual fitness classes, Better Yourself Wellness program
- Always Learning: Generous annual tuition reimbursement, ongoing team trainings
- Take a Load Off: Paid vacation, sick time, and company holidays (including a floating holiday)
- Good Ol' Fun: Team-building events, happy hours, holiday celebrations, and more!
Company HQ
Midtown East, New York, NY
Leadership
Sloan Gaon
(CEO)Qualified as an Attorney before moving into Management roles at TurboChef, RegistryPro, MIVA, and more organizations. They then left their role as General Manager of GrubHub in March 2012 to found PulsePoint in July 2012.
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