Director of CRM, Tovala
$150-180k
+ Equity
Smart ovens and meal-kit delivery service
Posted today
Smart ovens and meal-kit delivery service
101-200 employees
Posted today
$150-180k
+ Equity
101-200 employees
Company mission
To make home cooking faster, healthier, and easier so people can focus on what's most important to them.
Role
Who you are
- Minimum 8-10 years of CRM of lifecycle marketing leadership experience
- Confident in creating and delivering presentations
- Track record of scaling CRM programs that grew revenue or retention
- Preferred: MBA and/or marketing experience at a growth-stage company
- You’re a player coach. You have the skill set to develop data driven CRM strategy but you’re not afraid to execute - writing briefs, setting up consumer journeys where needed, analyzing data yourself. aren’t afraid to get your hands dirty on execution
- You're highly analytical and are experienced and disciplined in testing and can quantify results
- You’re curious - always seeking to understand the “why” behind a test result to augment our learning and drive future plans
- You prioritize well: you know which bets move the business and say no to the rest
- You're a self-starter. You dig into customer data on your own and find projects that move company goals
- You're customer-obsessed. You talk to customers often and use what you learn to shape priorities across teams
- You're a great communicator. You write well, speak well, and can rally the company around the CRM roadmap
- You work well with a wide range of people: designers, comms strategists, product managers, support agents, and more
What the job involves
- Own CRM strategy, roadmap and drive execution across email, push, and SMS, for leads, active and churned customers
- Grow revenue through retention, reactivation, and win-back programs
- Work with the product and data teams to understand our customer journey and retention mode, identifying insights to drive testing and new journeys
- Define target audiences from customer cohorts and decide how we reach them
- Develop offers that improve retention and bring back churned customers
- Streamline how we send customer comms: simplify process and improve automation
- Own tooling and configuration decisions for our marketing stack (our ESP is Customer.io)
- Partner with creative to deliver communications that are on-brand and on-message
- Measure and report impact, and decide where to invest next
- Develop strong cross-functional relationships with product, data, software, and growth teams
Our take
Domestic meal kits are nothing new, with companies such as Hello Fresh, Sun Basket, and Blue Apron all crowding the increasingly popular industry. Tovala is a food-tech company attempting to disrupt this market, with a smart oven that eliminates the need for meal preparation.
Tovala offers customers both an oven and the option to sign up to a rotating weekly meal delivery service. Boasting a single minute of prep-time for adding the final touches, the system works by scanning the meal's QR code so that the oven can run the associated cook cycle. The oven also recognizes over a thousand name-brand products, and has hundreds of presets for when users want to cook for themselves.
Despite competing with a pile of other meal-kit services, Tovala's clear stand-out feature is the oven, with nothing similar offered by competitors. The company has served more than 45M meals and is now expanding with the recent announcement of a new food processing facility in Winfield, Illinois. This new facility will provide even more capacity to serve the company's growing customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$30m
SERIES C
Sep 2020
$3m
LATE VC
Total funding: $71.8m
Company HQ
West Loop, Chicago, IL
Leadership
David Rabie
(Founder & CEO)Prior to founding Tovala in 2014, David co-founded Draftpedia. He also served as the COO at Groovy Spoon Frozen Yogurt and as an Associate at The Abernathy MacGregor Group.
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