Senior Performance Marketing Specialist, Prenuvo
$90-105k
More information about location
Whole body MRI scans
Be an early applicant
Whole body MRI scans
201-500 employees
Be an early applicant
$90-105k
More information about location
201-500 employees
Company mission
Prenuvo's mission is to transform the medical paradigm from reactive to proactive, ridding the world of advanced disease by detecting it early when treatment is easiest and most successful.
Role
Who you are
- Analytics, Reporting & Data-Driven Decision Making
- Familiar with developing and maintaining marketing dashboards in Looker Studio, Google Analytics 4 (GA4), and other analytics tools where necessary
- Fundamental understanding of custom scripts in PMAX and other campaigns to gain additional insights outside of the regular reporting from Google Ads, etc
- Track, analyze, and report on key performance metric
- Use insights to refine campaign strategies, audience targeting, and conversion optimization
- Working closely with the Senior Advertising Manager to find opportunities for performance improvement with a focus on ROAS and Revenue growth
- Able to manage vendor relationships including Google, Meta, and Programmatic reps that drive actionable insights and performance improvement
What the job involves
- Prenuvo is seeking a dynamic individual to join our Marketing team as our Senior Performance Marketing Specialist
- This role will support community-building, engagement, and social interactions across our digital platforms, enhancing Prenuvo’s brand visibility, fostering community connections, and supporting our continued growth
- Develop and execute paid media campaigns that increase sales and revenue across the North American, EMEA, and APAC markets
- Manage campaigns across various paid media platforms including Google Ads, Meta, TikTok, Microsoft Ads, and Programmatic
- Build reporting structures alongside the Senior Marketing Manager that tracks improvements in performance, spend, and other key metrics
- Identify opportunities for scale where appropriate while helping manage a budget of $4 million/month
- Liaise with the marketing operations team and the design team to ensure creative refreshes are done on a regular cadence
- Support on proper A/B testing for creative refreshes, ad copy analysis, and new platform expansion when appropriate
- Audit existing ad platforms and analyze performance
Our take
The quantified self movement is gaining momentum, especially in the health and fitness sector. Wearable health monitors, sleep trackers, and genetic testing have all firmly entered the mainstream, and body MRI scanning service Prenuvo is taking this concept to the next level. Prenuvo’s whole body diagnostic imaging offers customers a comprehensive picture of their body, whilst screening for 500+ major conditions and cancers.
The medical benefits of approaching these diseases proactively, as opposed to reactively, are substantial. Customers will be able to catch warning signs early, meaning treatment is likely to be less invasive, with a higher success rate. Unfortunately North America, like many regions, has yet to make substantial investments in preventative healthcare. This just makes companies like Prenuvo, and the VCs who fund them, increasingly necessary.
This funding, however has been substantial, and having closed a Series A funding round in 2022 Prenuvo has moved swiftly to open new clinics across the United States. Its next step is to improve the accessibility of its service - currently scans cost about $1000, but improvements in the technology and working processes will cut the cost by two thirds or more and greatly expand Prenuvo's addressable market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Dec 2024
$120m
SERIES B
Oct 2022
$56m
SERIES A
Total funding: $176m
Company benefits
- Save Lives: Early detection is key to healthier lives. We do the incredibly rewarding work of giving people the information they need, as early as possible
- Social Events: Building strong relationships is at the core of everything we do. Our team gets together each week to connect, share, and socialize
- Full Body Scans: We believe in preventative healthcare for everyone, including our team. Prenuvo provides free, whole-body scans to each team member
- Coffee & Snacks: Daily health at Prenuvo means having space to take a break and refuel. We keep our break room stocked with coffee and healthy snacks
- We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, and an Employee and Family Assistance Program to support you and your family
- Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
- Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way
Leadership
Andrew Lacy
(CEO)Previously founded semantic search company Zaptravel (now Lebara Travel) and iPhone app company Tapulous (subsequently sold to Disney). Later joined Disney as the SVP of Disney Mobile, and then Lebara as Chief Product Officer. Alongside work at Prenuvo they also co-founded Azarus.
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