Senior Paid Search Manager, Deel

• You have a minimum of 3 years experience managing Paid Search campaigns for a B2B brand, ideally in-house
• You have experience working closely with a PMM team and how their work translates back into keywords and ad copy and generating inbound leads and opportunities, and translating that information into Paid Ads usage
• You have experience with paid landing pages and CRO A/B tests and how they relate to the overall Paid ads experience and are comfortable working with the website team as the POC spokesperson for tests from the Paid Ads team
• You are an expert with the Google product suite, including Google Ads, Google Analytics, Google Tag Manager, GA Editor
• You have experience running A/B tests across Paid Search
• You are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives
• You have been responsible for acquisition for Paid Search and have directly impacted revenue in your previous roles and consistently hit CPL, SQO and ROAS KPIs
• You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows
• You are self-motivated and adaptable and comfortable with a fast-paced environment
• You are fluent in written and spoken English

Desirable

• Be a SME for Deel’s global paid search campaigns; working with all of our product’s campaigns, paid landing page tests, A/B copy tests and day-to-day operations of our paid search campaign management. This includes awareness campaigns, consideration/traffic campaigns and acquisition (main goal) campaigns
• Test and iterate on campaign structures, bidding algorithms, KW bidding, and other impact driven variables for continuous growth, scale, and expansion to reflect our growing verticals, country expansion and brand/product priorities
• Work with our regional Paid Search Managers and Director of Performance Marketing to ensure our Paid Search efforts are top performing and constantly improving
• Be POC from the paid search team for all PMMs; Work closely with our Product Marketing team to ensure our different product offerings, features, and launches are covered across all types of relevant keywords and ad copy
• Perform daily platform management and monitor search performance to identify key trends and implement optimizations to hit Growth KPIs, and cross knowledge sharing to regional paid ads managers
• Work closely with our Website team to help manage and iterate on paid landing page copy and A/B tests so that we are constantly making our full ad experience better
• Work with our copywriting team to construct and iterate on new ad copy and landing page copy to ensure we have the highest quality score and CTRs for ads that convert; running A/B tests on copy at all time
• Work cross-functionally with other various teams (growth, product, data, creative, etc.) to ensure search campaigns are built and optimized for success
• Manage relationships with external Paid Search vendors