CRM Manager, Avant Arte

• Keenly analytical, able to think systematically about email marketing automations and develop repeatable workflows to maximise the potential of each release
• Skilled at blending technical precision with creative thinking, developing flexible email marketing strategies tailored to specific campaigns
• Strong analytical skills to track relevant performance metrics, interpret data and deliver actionable insights
• Good writing skills, with the ability to craft engaging and persuasive copy for email campaigns
• Excellent communication and collaboration skills, effective at working with cross-functional teams
• Detail-oriented with strong organisational skills, capable of managing multiple projects simultaneously

Desirable

• The CRM Manager will be responsible for executing and optimising Avant Arte’s CRM and email marketing strategy, working closely with cross-functional teams to deliver high-impact campaigns
• This role is integral to Avant Arte’s marketing strategy, blending systematic CRM processes with creative strategies tailored to specific artist campaigns
• This is an exciting opportunity for an individual who thrives on both the technical and creative aspects of CRM, with a strong understanding of customer engagement, analytics, and campaign execution
• Develop and execute comprehensive email marketing plans for each release, aiming to maximise sales and engagement
• Establish a systematic approach for each release to maintain consistency and efficiency in our marketing efforts
• Develop structured methods for segmenting and targeting relevant audiences for each release
• Drive the optimisation of the collector journey throughout the CRM lifecycle, from onboarding sign-ups to maximising conversions
• Set benchmarks and measurable goals for email marketing performance; monitor and analyse data to identify patterns and opportunities for improvement
• Deliver a continual programme of testing, focusing on continuous improvement of email campaigns through A/B testing, content variations, and audience segmentation
• Use data insights to optimise email strategies and workflows to ensure campaigns are consistently improving and delivering results
• Share key findings with cross-functional teams to ensure alignment on performance and areas for optimisation
• Collaboration with the wider marketing and sales teams to ensure email campaigns are integrated with overarching marketing initiatives and product launches
• Partner with the product and data team to integrate relevant behavioural and survey data into CRM tools, and to create reporting dashboards
• Collaborate with the design and content teams to ensure high-quality creative assets and messaging for each campaign