Vice President of Demand Generation, Icertis
$260-340k
+ Annual bonus target and an equity component (RSUs)
More information about location
AI-powered contract management & intelligence platform
Job no longer available
AI-powered contract management & intelligence platform
1001+ employees
Job no longer available
$260-340k
+ Annual bonus target and an equity component (RSUs)
More information about location
1001+ employees
Company mission
To empower companies to realize the full intent and higher purpose of every contract, so they can build trust, strengthen bonds, and create a better world.
Role
Who you are
- This role will require strong analytical capabilities, a deep understanding of marketing funnel metrics (CTA, ROI, conversion rates), and extensive experience targeting executive-level (C-suite) decision-makers across multiple industries
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- Minimum 12-15 years of progressive marketing experience, with at least 5-7 years in leadership roles specifically in Demand Generation within the B2B SaaS or enterprise software industry
- Demonstrated success in leading demand generation strategies, particularly in targeting enterprise-level, C-suite decision-makers
- Proven experience designing, implementing, and scaling ABM programs and working closely with Sales and SDR teams
- Experience in leveraging strategic partnerships, particularly GSI relationships, within demand generation and ABM strategies to drive pipeline growth
- Expert-level proficiency in marketing analytics and ROI measurement, including a thorough understanding of marketing funnel metrics
- Strong knowledge and hands-on experience with marketing automation platforms and CRM systems
- Deep expertise in paid marketing strategies, including paid search, social, programmatic, and display advertising, with the ability to optimize audience targeting through data-driven insights
- Ability to effectively manage multiple campaigns simultaneously in a fast-paced, high-growth environment
- Outstanding leadership, communication, and interpersonal skills; adept at influencing and aligning cross-functional stakeholders
- Strategic thinker with a data-driven mindset and a proven track record of achieving pipeline and revenue targets
What the job involves
- As Vice President of Demand Generation, you will be responsible for developing, executing, and scaling strategic demand generation programs focused on driving measurable pipeline growth and revenue impact. Your role will involve deep collaboration with sales leadership, marketing teams, and sales development representatives to execute comprehensive Integrated and Account-Based Marketing (ABM) strategies
- The following teams fall under the leadership of the VP of Demand Generation: Marketing Operations, Integrated Marketing, ABM, and International Marketing
- Lead a team of marketing professionals and coach them to achieve greater impact through your experience and expertise
- Design, execute, and continuously optimize global demand generation programs to drive category awareness, lead generation, pipeline acceleration, and customer acquisition
- Implement comprehensive ABM strategies, partnering closely with Sales Development Representatives (SDRs) and Sales teams to personalize outreach and engagement for targeted enterprise accounts
- Leverage Icertis’ Global System Integrator (GSI) partnerships within ABM strategies to extend reach, create co-marketing opportunities, and enhance pipeline generation by targeting shared enterprise accounts
- Analyze and report on marketing funnel performance and campaign ROI, including metrics such as CTA, lead-to-opportunity conversion, and customer acquisition cost
- Drive strategic campaigns and messaging targeting C-suite personas across diverse industries, ensuring alignment with corporate messaging and positioning
- Oversee and optimize digital marketing initiatives, including paid search, social, display advertising, email marketing, and website strategy
- Develop and execute paid marketing strategies across multiple channels (Google Ads, LinkedIn, programmatic display, retargeting, etc.) with a focus on leveraging advanced targeting capabilities such as intent data, lookalike audiences, and predictive analytics to enhance campaign effectiveness
- Collaborate with the Corporate Communications team to align demand generation efforts with earned media strategies, leveraging PR, thought leadership, and industry influencer engagement to enhance brand credibility and visibility
- Manage our marketing automation platforms and analytics tools to build a scalable, repeatable demand-generation engine
- Lead strategic planning and budgeting processes for demand generation activities, ensuring efficient allocation and use of resources
- Foster cross-functional collaboration with sales, product marketing, content marketing, customer success, and partner teams
- Stay abreast of industry trends and competitive dynamics to continuously improve strategies and practices
Our take
As part of its pitch, Icertis cites World Commerce & Contracting research which shows that optimized contract development and management can save companies an average of 9% of their annual revenue. It may seem that the company is targeting small margins, but with customers including Google, Microsoft, and Johnson & Johnson, the real numbers are huge.
The 2009-founded company offers a comprehensive range of products to manage every stage of a contract lifecycle from setup to approval and reporting, but its main value differentiator might be its AI applications, which can analyze previous negotiations at scale and visualize deep data insights on performance.
The company has seen a steady stream of investment since its founding and is using its 2022 VC from German multinational SAP to deepen the integration between the two companies' software tools. Alongside a range of other lucrative partnerships, Icertis has gained further attention due to its winning the 2023 Artificial Intelligence Excellence Award, led by Business Intelligence Group.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Mar 2025
$50m
LATE VC
Oct 2022
$75m
CONVERTIBLE
Total funding: $416m
Company HQ
Bridle Trails, Kirkland, WA
Leadership
Samir Bodas
(Co-Founder & CEO)Before co-founding Icertis they held multiple leadership roles at Microsoft, and was CEO of two IT services firms, Disha Technology and Aztecsoft, overseeing rapid growth followed by successful exits.
Monish Darda
(Co-Founder & CTO)Co-inventor of two patents in cloud resource management and provisioning. Led a string of successful ventures prior to co-founding Icertis, including the launch of BladeLogic’s India R&D (acquired by BMC Software).
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