Vice President of Lifecycle Marketing, Instructure
Global
More information about location
Dynamic learning management platform
Be an early applicant
Dynamic learning management platform
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To elevate student success, amplify the power of teaching, and inspire everyone to learn together.
Role
Who you are
- The ideal candidate is a visionary leader. Someone who understands the impact marketing can have on the business at large
- 10+ years of marketing experience
- Experience leading mixed discipline marketing teams to develop full funnel creative campaigns and execution of marketing programs including: email marketing, social advertising, field marketing, account-based marketing, content syndication, SEM, and paid digital
- A mission-driven orientation around education and learning
- Demonstrated ability to align marketing to revenue goals and successfully meet targets
- Success in managing cross-functional teams and collaborating with senior leadership
- Exceptional organizational skills and attention to detail
- Track record of success collaborating with sales and customer success teams to create meaningful engagements with prospects and existing customers
- Exceptional communication, organizational, and project management skills
- Ability to travel for internal and external meetings, as well as industry conferences
- Kindness and conscientiousness
- A good sense of humor
What the job involves
- The Vice President of Lifecycle Marketing, Global is part of the Marketing Leadership Team at Instructure and is responsible for the growth and development of your sector through full lifecycle engagement –spanning acquisition, onboarding, retention, and acquisition– via outbound marketing and partnership with Global Customer Organization counterparts (Sales and Customer Success)
- You lead the go-to market marketing teams across APAC, EMEA, and LATAM ensuring strategies are globally consistent yet locally adaptable to regional market dynamics and are responsible for the awareness and demand consideration across all stakeholders associated with buying decisions in the prospect and customer base, as well as supporting sales and customer growth
- In collaboration with your sales and customer success counterparts you are designing and running the strategies to win and grow customers in your sector
- You report to the CMO and, as a member of the marketing leadership team you’ll leverage the various marketing departments to build the campaigns and report on the efficacy of programs related to your sector’s growth
- To be successful, you will blend your passion for audience insights and category trends with your commitment to being a student of your marketing craft
- Set and run the marketing strategy for your sectors (in partnership with your cross-functional stakeholders) and with respect to the overarching enterprise marketing strategy (which also includes other sectors and shared service functions including Product Marketing, Creative, Comms, PR, Brand, Web and Sales Development)
- Ensure the smooth execution of impactful, full lifecycle campaigns within your sector
- Collaborate with the marketing leadership team on marketing best practices within and outside of the EdTech space
- Collaborate with Go To Market leaders across other business units and international markets
- Demonstrate the measurable performance and impact of your work- covering brand health, bookings contribution, customer lifetime value, impact on pipeline right down to the success of campaigns and tactics
- Lead, motivate, inspire and coach a team of marketing professionals of various disciplines and seniorities (coordinator to director level) including demand generation marketers, revenue marketers, ABM professionals, field and events marketers, digital and paid media marketers and content marketers
- Continuously optimize campaigns to achieve the highest ROI, leveraging analytics to guide decision-making and investment allocation
- Represent your team and programs at all levels of the organization, up to C-suite level executives and the board
- Contribute to the development of a cohesive top-level narrative for Instructure in collaboration with the other VPs
Salary benchmarks
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build the digital learning environment that meets the unique challenges faced by their institution. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education and beyond. Much of Instructure's workforce is dedicated to R&D, which is unusual for a company of their size, and shows their focus on innovating.
Founded back in 2008, the company has claimed numerous successes, including going international and hitting the $1 billion market cap. It has made a number of acquisitions, most recently of Concentric Sky and LearnPlatform. The former saw Instructure incorporate Sky's "Badgr" into its ecosystem as "Canvas Badges", whereas the latter adds evidence-based insights to the platform - both cementing its commitment to building the education industry's most integrated teaching and learning platform to support lifelong learning.
Instructure was itself acquired in 2024 by KKR, which will support a broad-based equity ownership program for Instructure employees. This strategy is based on a strategy of employee ownership as a cause of stronger companies. The move is a promising one considering KKRs track record of acquired companies, but time will tell how Intructure fares.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Equity and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Work-from-home flexibility and flex time off
- Gym club reimbursements and rewards-based fitness tracking
- Professional learning and career development opportunities, including Basecamp Employee Development Week!
- An innovative community of passionate educators and learners
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO, not founder)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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