Head of SEO, MANUAL
$75-90k
+ Stock option plan
More information about location
3 days a week in office (London Bridge)
Digital clinic for hormonal imbalance, obesity, hair loss and more.
Open for applications
Digital clinic for hormonal imbalance, obesity, hair loss and more.
201-500 employees
Open for applications
$75-90k
+ Stock option plan
More information about location
3 days a week in office (London Bridge)
201-500 employees
Company mission
To extend the healthy years of many lives focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss.
Role
Who you are
- We are hiring a Head of SEO with 5+ years experience to help drive the growth of MANUAL from an organic perspective
- 5+ years experience working in SEO, helping to either develop or lead on a well-defined SEO strategy
- Deep knowledge of SEO best practices and strong experience in Content SEO and knowledge of technical SEO
- Strong analytical skills and attention-to-detail
- Excellent knowledge of working with SEO tools
- You take full ownership of your KPIs and care deeply about delivering successful results
- Strong organisational skills, and the ability to communicate timelines and expectations to a high standard
- You have a creative eye, and understand what good UX looks like, and are able to spot what great content looks like vs mediocre
- You have a commercial side to you, and are able to measure and understand the impact of your work vs key business metrics
- Strong communication and collaboration skills (both written and verbal). The ability to build strong relationships with cross-functional colleagues, across medical, legal, creative, growth, product, etc. is key
- You are action-oriented and thrive in fast-paced, high-growth startup environments, demonstrating a proactive approach and a track record of turning vision into reality
- You are comfortable with balancing multiple responsibilities and are willing to be hands-on. This is a hybrid role which combines strategy and execution
- Extremely driven, curious, and ambitious, with a huge appetite for personal growth
- Experience working in the medical/healthcare industry is preferable
What the job involves
- Collaborating closely with various stakeholders across the business, you will play a pivotal role in redefining our SEO strategy, establishing the SEO engine within the company, and scaling SEO efforts globally
- From day one, you will have substantial ownership and the opportunity to make a meaningful impact
- Success for this role will mean growing our share of natural search traffic and acquisitions across all our categories and areas of healthcare which overlap with the conditions we treat
- We are looking for someone with strong expertise within the SEO space, but more importantly, someone with a lot of determination, passion and hunger
- We want someone who is ready to take a big step forward in their career, taking extreme ownership of this project and doing whatever it takes to drive it forward
- This is a hybrid role, at least initially, combining strategy (with support from the team), alongside execution
- This role will sit within the Growth team and reports into the Head of Growth at MANUAL
- Re-define and deliver the company SEO strategy and roadmap for both of our existing markets (UK & BR)
- This is inclusive of on and off page SEO, content SEO and technical SEO too
- This strategy and roadmap will be aligned to our target audience and company goals, which are centred around driving better health outcomes and company growth
- Develop and take ownership of a content calendar that supports business goals and targets the most important search terms
- This will involve the organisation of content writers (freelance, in-house) and developing internal processes to ensure we are posting medically accurate, but engaging and valuable content to potential patients
- Implementing best practices for managing on-page content, optimising on-page elements to improve performance, and enhance user engagement through a great user experience
- Carrying out keyword research and competitor analysis to deeply understand our landscape and benchmarking vs competitors, enabling us to prioritise what will deliver the most business value
- Tracking, analysing and reporting on key data to report back to the wider business and key stakeholders on our progress on SEO and any changes to the roadmap, identifying any learnings and blockers in the process
- You will gain ownership over a healthy SEO budget to ensure you have all the resources you need to deliver on the strategy and roadmap
- Building out the SEO engine at the company, globally, defining all necessary processes (content development and QA, content optimisation etc.) and the necessary stakeholders that should be involved
- You will be embedded in a cross-functional team that includes colleagues from growth, legal, product, creative, medical and commercial
- Working alongside our Brand/Creative team and PR agency to create and build stories and content which maximises our brand visibility, rankings, aids link building efforts and ultimately helps to boost domain authority
Application process
- 1st round interview with the Head of Growth, Benjamin Doyle
- Case study interview and Q&A
- Final round interview in person with other internal stakeholders
- *Please note that this is not a fixed process, and there may be deviations from it, if necessary
Salary benchmarks
Our take
MANUAL is a digital healthcare clinic supporting patients with life-changing conditions such as hormonal imbalance, obesity, menopause and hair loss across the UK and Brazil. It does this with a blend of doctor-specialist services, prescription medication backed by science, and digital products informed by behavioural change.
Manual works to remove the stigma around health problems such as obesity, hormone imbalances and menopause through teleconsultations, testing, regular check-ins and a range of tools, supplements and medications to treat commmon issues like poor sleep, hair loss, erectile dysfunction and skin conditions. Originally focused solely on men's health, the service led a shift in attitudes among its customers, with about half the men using the service to treat more than one condition, indicating that they're not just seeking help for the worst health issue that they're experiencing. Since, then it has opened its services to all genders with a hope to sift attitudes on a wider variety of health issues.
Manual has raised an impressive amount of capital, most recently in 2024. This funding is being used to expand its reach and enhance its services, particularly focussing on treatments for hormonal imbalance, obesity, and hair loss.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Challenging work
"Over my last year at Manual, I've worked on many products to help improve the men's health space. The projects I've worked on here have been some..."
Funding (last 2 of 3 rounds)
Sep 2024
$37.9m
EARLY VC
Mar 2021
$30m
SERIES A
Total funding: $72.7m
Company benefits
- Generous stock option plan
- Office snacks, Tuesday breakfast & Thursday lunches
- One annual company off site in Europe and quarterly social events
- Fitness & wellness benefit with Wellhub
- Electric Car Scheme
- Employee Discount
- Join one of the most promising scale ups in the healthtech space at a pivotal stage
- Enhanced workplace pension contributions
- Cycle to Work Scheme
- £400 per year learning & development budget with Learnerbly
- Private medical insurance
Company values
- We embrace the journey together: We recognise that we’re better together as one inclusive team; we support and challenge each other whilst looking after our health and the people all around us. We stay positive and always take the time to celebrate our successes
- We put our patients at the heart of what we do: We care deeply about our patients, our work improves their lives. We are bringing their voice into every action we take. We're obsessed with solving their health problems. We're always looking for ways to raise the bar and go the extra mile for each and every one of them.
- We are owners: We own the decisions we make and follow through with what we say we’re going to do. We commit, and agree to disagree, so that we can get things done. We do what we say thoroughly and well, feeling proud about our work.
- We make it happen: We have life changing ambition! We thrive on our mission and the challenges it presents. We're bold on what we can achieve and make brave decisions to get there; we're go-getters, doing today not waiting for tomorrow as we strive to realise our vision.
- We improve each and every day: We’re eager to learn, we're incredibly curious, and forever seeking ways that we can continue to grow. We don't over-analyse the theory, we constantly iterate to improve. We passionately believe that daily improvements lead to more meaningful impact and results.
Company HQ
Bermondsey, London, UK
Articles
Leadership
George Pallis
(CEO)Experienced marketer. Previous Global Head of Marketing at Deliveroo and Head of Performance Marketing at TransferWise.
Diversity, Equity & Inclusion at MANUAL
- Diversity and Inclusion at MANUAL is about fairness. It's a fabulous virtuous circle and we are fusing on:
- Conversations - we are creating a common language via initiatives such as our monthly Tea & Learns, our IWD spotlight on our incredible female-identifying employees, our ongoing celebrations…
- Learning - we are offering D&I trainings catered to our needs such as unconscious bias, psychological safety, mental health support...
- Measurement - we are proud of our 93%+ favourable responses in our monthly pulse confirming that everyone feels welcomed and all voices are listenned to at MANUAL.
- Culture - we are feedback-driven culture, we are humble and love to learn from each other!
- We are committed to equal employment opportunities regardless of gender, age, disability, race, religion or belief, sexual orientation and gender reassignment, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and potential termination.
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