Lifecycle Marketing Manager, Avive Solutions

• We are seeking an experienced and results-driven Lifecycle Marketing Manager to design and execute campaigns that maximize customer retention, drive engagement, and enhance the lifetime value of Avive’s customers
• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of experience in lifecycle marketing, retention marketing, or CRM management
• Proficiency with marketing automation tools (e.g., Klaviyo, HubSpot, MailChimp) and CRM systems (Salesforce, Netsuite, etc)
• Strong understanding of customer segmentation, journey mapping, and personalization strategies
• Experience with data analytics platforms and A/B testing tools
• Exceptional written and verbal communication skills
• Passion for driving mission-oriented campaigns that make a societal impact
• Preferred: Knowledge of health-tech or technology products

Desirable

• This role will focus on strategic lifecycle initiatives, including email, direct mail, and targeted web campaigns, to build meaningful connections with our customers and ensure seamless renewals of our software and service offerings
• The Lifecycle Marketing Manager will collaborate with cross-functional teams including Product, Sales, and Customer Success to implement data-driven campaigns that demonstrate the value of Avive’s life-saving technology, driving renewals for our software subscription offerings
• The Lifecycle Marketing Manager will report directly into the VP of Marketing
• Own the strategy, execution, and optimization of multi-channel lifecycle marketing campaigns (email, direct mail, web, social)
• Develop retention and upsell programs focused on renewing customers on our software and services, with the goal of securinglong term commitments to those offerings
• Design customer journeys aimed at key lifecycle milestones: onboarding, engagement, renewal, and advocacy
• Collaborate with creative teams to develop personalized, high-impact content that aligns with Avive’s mission and brand guidelines
• Conduct A/B testing and analyze performance metrics such as open rates, conversion rates, renewal rates, and customer lifetime value (CLV)
• Leverage Avive’s proprietary AED fleet health data to deliver targeted, value-driven messaging
• Create dynamic customer feedback loops through surveys and Net Promoter Score (NPS) programs to refine lifecycle campaigns
• Report key lifecycle marketing KPIs and ROI to senior leadership
• Develop and execute lifecycle marketing strategies and automation to attract, engage, and nurture and accelerate buyers throughout their journey, optimizing touchpoints to enhance customer retention and loyalty
• Create impactful nurture campaigns to improve conversion rates from leads to opportunities