Growth Marketing/ Performance Marketing Manager, Eye Security
Germany
Cybersecurity with embedded cyber insurance solutions
Job no longer available
Cybersecurity with embedded cyber insurance solutions
201-500 employees
Job no longer available
201-500 employees
Company mission
To cyber-protect every organisation in Europe.
Role
Who you are
- Proven hands-on experience in performance/growth/digital marketing with a track record of success in a fast-paced B2B environment
- Deep expertise in using paid media channels such as paid search and social media (particularly LinkedIn Ads) to drive high-quality leads and pipeline growth
- Excellent written communication skills in German to optimise ad copy to drive greater conversions
- The ability to manage end-to-end campaign execution across email, paid media (social, search & display), organic search & social, delivering tangible results in terms of pipeline and revenue growth
- Strong analytical skills and a data-driven approach to marketing, with a passion for testing and optimising campaigns to improve conversion rates (CVR) and cost per acquisition (CPA) metrics
- A growth mindset with a willingness to take initiative, embrace challenges, and continuously learn and adapt in a rapidly evolving industry
What the job involves
- Collaborating with the Demand Gen Director to develop and execute growth marketing and ABM campaigns across various digital channels including SEM, Email, Social, and Paid Media
- Launching and optimising paid media initiatives to acquire new leads and generate pipeline at a sustainable CPA
- Managing paid search campaigns across Google Ads and Microsoft Search to maximise ROAS
- Managing our demand gen campaigns across LinkedIn ads, Meta and Capterra
- Working closely with regional marketers and the Head of Partner Marketing to support campaign execution and alignment with overall business objectives
- Partnering with sales to understand our ICP and running highly targeted ABM campaigns that drive engagement and conversion
- Work with Hubspot to launch high-converting email campaigns, manage audience segmentation, and conduct campaign analysis for continuous optimisation
- Leading efforts in implementing conversion rate optimisation (CRO) strategies across our website hosted on HubSpot and landing pages hosted on Wordpress
Our take
Eye Security was founded by a trio of Dutch Security Services and Intelligence experts, who wanted to combine round-the-clock cyber security with built-in cyber insurance in one platform. Small businesses are the top priority for the company, as these organisations lose billions in damages related to cyber attacks every year.
With hundreds of customers across a wide array of industries, Eye Security’s proposition is a subscription model, making it more manageable for small businesses. Beyond its flagship cyber security and insurtech solution, the company also offers more tailored packages and industry-specific solutions, further widening its appeal.
It is this suitability for many industries that makes Eye Security stand out, and it has attracted substantial investment from the likes of JP Morgan. Interestingly, this will be used to consolidate its presence in European markets, rather than expanding into the likes of North America - where it would likely meet fierce competition from native companies.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Mar 2024
$39m
SERIES B
Nov 2022
$20.3m
SERIES A
Total funding: $64.6m
Company benefits
- Make an impact: Join a state-of-the-art cyber security and insurtech organisation where you get to build, scale, and work with world-class experts.
- Culture first: From our annual "Eye-cation" to quarterly company-wide events and monthly team gatherings, we work, grow, and celebrate TOGETHER.
- Time of recharge: We're generous with our time off, which includes country-specific holidays, floating holidays to celebrate what matters to you, volunteering days, and wellness/mental health days.
- Flexible working arrangements: Working in a hybrid setup from one of our offices, we give everyone the freedom to manage their own schedule with flexible working hours.
- Growth & learning opportunities: Opportunities for personal growth include working on challenging projects, participating in peer learning events, and building individual growth plans. You benefit from a complimentary learning budget, conferences, networking events, and time off for learning and development.
Company HQ
Nieuw Binckhorst, The Hague, Netherlands
Leadership
Job Kuijpers
(Co-Founder & CEO)Previously a Director at the National Communications Security Agency, and a Policy Advisor at the Ministerie van Buitenlandse Zaken.
Pieter Kerkhofs
(Co-FOunder & CTO)Previously a Cyber Security Specialist at Netherlands Ministry of Defense. He also worked in Cyber Risk Services at Deloitte, and in the IT department for Nederlandse Spoorwegen.
Vincent van de Ven
(Co-Founder & COO)Previously a Cyber Security Manager at the Ministry of the Interior and Kingdom Relations, and before that for the Ministry of Defence. He was also a Managing Director at agency.com and a Product Manager at Unilever.
Share this job
View 10 more jobs at Eye Security