Marketing Coordinator, tentree
CA$48-52k
+ Bonus program
Sustainable clothing brand
Be an early applicant
Sustainable clothing brand
21-100 employees
Be an early applicant
CA$48-52k
+ Bonus program
21-100 employees
Company mission
To empower humanity to make an impact through trees.
Role
Who you are
- We are looking for a self-starting, dynamic and creative Marketing Coordinator to help amplify our brand ethos of protecting the world we play in
- You are inspired and excited by discussions around sustainability and environmentalism and passionate about making this conversation more accessible to a diverse audience
- 2+ years of experience in one or more of the following: marketing, public relations, influencer marketing, or social media
- A creative thinker with the ability to collaborate with others on cross-functional projects
- Strong knowledge of influencer/content creator relations and what constitutes effective content on mainstream social media channels
- Ability to assign KPIs to marketing and business goals
- Proven experience tracking, analyzing, and interpreting social media and/or influencer campaign/project results with recommendations to optimize outcomes
- Experience working in the creative development process with the ability to work efficiently with graphic designers and writers
- A start-up mentality and entrepreneurial spirit
- Comfortable working in a fast-paced start-up culture; can adapt quickly and effectively to changing needs and expectation
- A self-motivated learner, showing self-awareness and demonstrating openness and curiosity. Willing to experiment and learn from mistakes and past experiences, always showing courage to step outside of comfort zones
- Keen attention to detail in planning, organizing and executing tasks while still seeing the big picture and understanding how the pieces fit together and affect one another
- Ability to execute multiple initiatives/projects with close attention to detail
- Ability to work effectively with a broad spectrum of internal team members, with clear communication skills and a collaborative mindset
- Strong writing, copy editing and proofreading skills
- Strong communication skills; written, spoken, and presentations
- Passionate about the environment and desire to make a truly incredible impact
What the job involves
- Reporting to the Brand Marketing Manager, you’ll play a key role in planning and executing our marketing calendar, managing influencer and community strategies, and ensuring timely, on-brand content delivery
- You’ll also support the Brand Marketing Manager and Senior Brand Director in creating content for social channels and executing seasonal product launches
- You will lead the execution, day-to-day operations, and reporting for tentree’s influencer strategy using the GRIN platform
- You will collaborate with brand peers to identify content creators and influencers for future campaigns
- You will develop wrap-up reports for influencer campaigns, providing monthly, quarterly, and annual summaries to share with brand peers and the Senior Brand Director
- You will work closely with the Social Media Specialist and other brand team members to strategically integrate UGC across all organic channels and provide program support as needed
- You will oversee the approach, execution, and reporting for product seeding in collaboration with the Social Media Specialist
- You will report monthly on how channel activities align with company goals and the marketing objectives set by the Senior Brand Director
- You will support and contribute to the ongoing growth and success of the brand ambassador program
- You will assist in the strategy, execution, and reporting for brand collaborations, partnerships, and omnichannel initiatives to drive brand awareness, customer growth, and sales
- You will support the strategic approach, execution, and reporting for community activations as directed
- You will help execute marketing activations, strategies, and briefs for tentree’s product launches, campaigns, and values-driven initiatives as needed
Our take
A worldwide increase in awareness of the negative effects that fossil fuels have on the planet has led to many companies and individuals actively attempting to reduce their carbon footprint. However, less attention is being put on the importance of trees and natural habitats to the planet, which are routinely destroyed by large brands within clothing and other industries.
Tentree sells sustainable clothing and accessories, aiming to provide organic clothing that minimizes its carbon footprint whilst contributing to sustainability projects. The company achieves this by promising to plant ten trees for every product sold, manufacturing its products through sustainable materials at ethical factories, and collaborating with habitat preservers such as National Geographic.
Whilst other brands claim to plant trees whenever they sell a product, Tentree stands out by existing primarily as a sustainable B Corporation helping habitat preservation, whilst also planting trees to counteract its carbon footprint. The company takes this further by ensuring that the materials used and the manufacturing process are carbon-minimal, ultimately contributing to the company becoming fully carbon-negative.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-22% employee growth in 12 months
Company
Company benefits
- Extended Healthcare Plan: Because accessible healthcare is something our team cares deeply about. Doing your best work starts with feeling your best, consistently
- Generous Paid Days Off: We believe that rest is as important as action. At Tentree, we reward taking time off in a way that renews you
- Ability To Work From Home With Flexible Hours: Fact: everyone has different hours of the day that they feel most productive. We do our best to honor this
- Opportunities For Training and Development: Interested in another part of the business? We believe that knowledge is power, so we do our best to make the entire business your oyster
- Employee Discounts: We repeat, employee discounts. We’re really proud of all the products we create and the good they do, so naturally, we want to make it easy for our employees to rep Tentree wherever they go
- Discretionary Bonus: We’re in the business of rewarding good work. If you're passionate about what you do and it shows, we want to thank you in a tangible way
Company values
- Earth-First: We consider the planet and people first in every decision we make. We believe in an equitable, inclusive, and sustainable world, and we work to realize that every day
- Bold Transparency: We believe in progress, not perfection. We recognize and embrace our shortcomings and enroll our team and supporters in the journey
- Think Big: We embrace the size of the problems we're working to solve, hold ourselves to the highest standard of accountability, and set big goals
- Be Humble: One person alone can't change the world. That's why we work together
- Get Outside: We recharge in the world we're protecting and gain inspiration from the outdoors
Company HQ
Kitsilano, Vancouver, BC
Articles
Leadership
Derrick Emsley
(Co-Founder & CEO)Experience as co-founder of Greenfield Carbon Offsetters from 2007 to 2011. Co-founder and CEO of Veritree since 2021.
David Luba
(Co-Founder)Experience as a Sales Professional for Future Shop. Co-founder and Head of Partnerships for Veritree since 2021.
Salary benchmarks
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