Principal Product Marketing Manager, GoFundMe
$171-257k
Offers Equity
Social fundraising platform
Be an early applicant
Social fundraising platform
1001+ employees
Be an early applicant
$171-257k
Offers Equity
1001+ employees
Company mission
To help people fundraise for the personal, business, and charitable causes that matter most to them.
Role
Who you are
- Significant product marketing experience with principal-level scope, including work spanning business customers and consumer audiences. Marketplace, network, or B2C2B experience is strongly preferred
- Proven 0-to-1 product and market development. Has helped take a strategically important product from an unproven product thesis through customer validation and scaled growth
- Demonstrated success shaping product strategy and influencing executive stakeholders beyond traditional launch execution
- Strong analytical and commercial judgment, with the ability to assess growth potential, investment requirements, and the strength of evidence behind a recommendation
- Excellent strategic and systems thinking. You understand how customer needs, consumer incentives, product capabilities, and business economics interact—and can turn that understanding into focused choices
- Exceptional positioning and storytelling skills, including experience developing and testing a new value proposition or evolving how customers understand a company’s offering
- Proven ability to lead complex, cross-functional go-to-market initiatives with measurable business impact
- Executive-level communication and influence. You build alignment across teams, make tradeoffs explicit, and challenge assumptions constructively
- Thrives in ambiguity and drives clarity. You identify the most important questions in a complex, rapidly changing scope, determine how to answer them, and align teams around a clear path forward. You move fluidly between big-picture strategy and hands-on execution
- Uses AI to amplify their impact. Finding creative ways to solve problems, work more efficiently, and deliver better results, including strong judgment about when and how to use it
- We’re looking for a strategic, hands-on leader who thrives in a complex, rapidly changing environment - identifying the questions that matter most, charting a clear path forward, and building alignment to act
What the job involves
- GoFundMe is seeking a strategic, outcomes-obsessed Principal Product Marketing Manager to help shape the next chapter of how we help nonprofits grow. This role sits at the intersection of consumer and B2B - you'll help shape our nonprofit marketplace strategy: which organizations we should serve, what differentiated value we can deliver, and how we position a fundamental evolution in our value to nonprofits
- This is an early-stage opportunity with foundational questions still to answer. You’ll validate our ideal customer profile, deeply understand their needs and how that translates to product requirements, and develop positioning that makes GoFundMe’s evolving role clear and compelling. Your work will directly inform product priorities, investment decisions, and go-to-market strategy
- Define our ideal customer profile: Lead ICP and segmentation work grounded in customer needs, jobs to be done, priorities and potential impact. Partner with Research, BizOps, and cross-functional teams to test assumptions, build confidence, and drive alignment with leadership
- Shape our marketplace and peer-to-peer product strategy for nonprofits: Lead product validations to test conviction and prioritization in our roadmap. Lead customer interviews and readouts on what would be the most valuable product solution and likelihood to adopt. Partner deeply with Product leadership throughout to inform long-term roadmap prioritization
- Build differentiated positioning and narrative: Develop and test positioning for GoFundMe’s evolving nonprofit offering across customer segments. Connect that to a broader GTM strategy for how we roll it out and it shows up for the market
- Lead through influence: Leverage your deep understanding of nonprofits to drive alignment across cross-functional leadership around what will drive the biggest impact for our nonprofits across marketplace and peer-to-peer fundraising - informing both product and GTM strategy. Bring data, customer truth, and a clear point of view. Make the whole company smarter about nonprofits
Our take
One of the most well-known fundraising platforms in the world, GoFundMe makes raising money online exceptionally easy. The platform initially focused on charity and good causes, but its scope has now expanded to include start-up business funding. What makes the platform attractive is its ability to democratise fundraising.
GoFundMe's rapid rise in popularity has been helped by its social media integrations and the speed at which individuals can start funds. With strategic foresight, the company launched its GoFundMe Guarantee in 2016, a pledge to protect donors from fraud or platform misuse - knowing that its continued growth could only be hampered by security issues or donor deception. This guarantee is what has enabled the company to remain the largest crowdfunding platform in the world.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Company benefits
- Wide range of health insurance options, including medical, dental, and vision (GoFundMe covers 100% of employee premiums, and 80% of spouse and dependents)
- $600 annual fitness and wellness reimbursement
- Weekly massages
- Standing desks
- Fully-stocked kitchens & daily lunches
- Team off-sites & monthly social events
- Many of our offices are dog friendly
- 10 paid holidays, 17 days of accrued vacation per year, unlimited sick time & three volunteer days
- Enhanced parental leaves
- $50/month for employees commuting to and from work (public transit and/or parking)
- Caltrain GoPasses for our Bay Area commuters
- "Gives Back" program, where employees nominate fundraisers weekly for donations from GoFundMe
- Quarterly volunteer events in each office to give back to our local communities
- 401(k) retirement plan with company matching
- Access to learning tools and resources, including a subscription to Udemy, guest speakers, and internal brown bag sessions
Company HQ
Centennial, Redwood City, CA
Leadership
Margaret Richardson
(Chief Marketing & Corporate Affairs Officer)Formerly worked at Airbnb as Vice President of Trust and Director of Global Policy. They worked in Trust & Safety at Apple prior to becoming a Member of Pipeline Angels.
Tim Cadogan
(CEO)CEO since 2020. Previously CEO at OpenX, where they now serve as Chair of the Board. Has also served as Board Director at a number of businesses - they still hold this position at LiveRamp.
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