Global Vice President of Marketing, Catapult Sports
$198.1-537.8k
OTE
+ Target incentive plan (which may include equity, commission, or other bonus structures)
3 days a week in office
Sports technology for athlete performance
Be an early applicant
Sports technology for athlete performance
501-1000 employees
Be an early applicant
$198.1-537.8k
OTE
+ Target incentive plan (which may include equity, commission, or other bonus structures)
3 days a week in office
501-1000 employees
Company mission
To unleash the potential of every athlete and team on earth.
Role
Who you are
- Proven success leading end-to-end product launches, from go-to-market strategy through to measurable commercial impact
- Hands-on GTM experience in a SaaS-modeled business. Comfortable being held to commercial/revenue KPIs
- A track record of building compelling brand and product stories, and equally credible on narrative and positioning as on performance and data
- 10-15+ years in marketing, including 5+ years in a senior leadership role, ideally within B2B SaaS or technology
- Exceptional leadership and team-building skills, with, success managing cross-functional, global resources
- Fluency A/B testing, conversion optimization, and segmentation, and working knowledge with marketing automation, analytics, and CRM platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics), of Strong analytical, communication, and presentation skills, with the ability to influence executive-level decision-making
- Experience in sports, tech, or entertainment is a plus, not a requirement. We're prioritizing strong B2B marketing leadership and expect the right candidate to pick up sports tech quickly
- Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend only to apply when they check every box. So if you have what it takes, but don't meet every single point in our job ad, please still get in touch!
What the job involves
- The Global VP of Marketing will lead Catapult's global marketing strategy and execution; spanning brand, content and storytelling, digital marketing, product marketing, demand generation, and events
- You'll lead a team responsible for building our brand, generating demand and revenue, and expanding our market share, with every initiative tightly aligned to product launches and commercial targets
- We're looking for a well-rounded marketing leader: equally fluent in brand and storytelling as in digital execution and data, with hands-on go-to-market experience in a SaaS business and a track record of being held to commercial results
- Deep sports tech expertise is a plus, not a prerequisite; we need strong B2B marketing instincts and the ability to pick up the nuances of the category quickly
- Partner with Product and Sales from roadmap through launch, owning go-to-market strategy, positioning, and messaging for every major product and feature release
- Build a repeatable playbook that improves with each release, and be accountable for the commercial impact of every launch. Drive Hands-On, Commercially-Measured GTM
- Own the marketing engine from pipeline to revenue, including demand generation, product marketing, and sales alignment, and be comfortable being held to the same commercial KPIs as a SaaS revenue leader (pipeline contribution, CAC, LTV, ARR growth)
- Bring a hands-on, in-the-detail approach to GTM execution, be as comfortable reviewing a campaign brief as presenting to the board (would this happen?)
- Define and protect a strong, cohesive brand identity and narrative that positions Catapult as the definitive leader in sports data and performance technology
- Ensure our story is consistent, compelling, and differentiated across every region and channel
- Build, mentor, and lead a global marketing team, setting strategy and standards, Be accountable for what the team delivers across brand, digital, content, product marketing, and demand gen Report on Impact
- Bring a data-driven mindset to the role: track and report marketing's contribution to pipeline, revenue, and brand health, and use that data to sharpen strategy
- Own the marketing budget, allocating it to the channels and partners that drive the best return
Our take
Catapult is a leader in the sports technology market, pioneering wearable technology that provides valuable insights to help athletes prevent injuries, optimise performance and manage their return to play. Over time, the company has expanded its offerings to include advanced wearable analytics, video analysis tools, and athlete management systems.
The company boasts an elite clientele including thousands of big-name teams worldwide, such as Real Madrid, Bayern Munich, the New York Giants, and the Australian Cricket team. These teams rely on Catapult's cutting-edge technology to monitor and improve athletes' performance across training and competition.
This is a good demonstration of Catapult's value, but where it stands out is in its support of grassroots athletes and clubs. Essentially, while many consumer-grade wearables excel at collecting data, they fail to guide people in using it effectively. To address this, Catapult creates tailored training plans to help amateur athletes leverage data for better results in a similar way to professionals.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Company HQ
Prahran, VIC
Leadership
Will Lopes
(CEO & Managing Director)Joined Catapult in 2019 as CEO and Managing Director. Previously spent 19 years at Audible in a number of roles, including Executive Vice President of International Operations and CRO. They also founded Corridor Services where they served as the CEO.
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