Email Marketing Specialist, Vivid Seats
$64-86k
Full time offers from Vivid Seats include annual bonus incentives
3 days a week in office
Ticket exchange and resale platform
Be an early applicant
Ticket exchange and resale platform
501-1000 employees
Be an early applicant
$64-86k
Full time offers from Vivid Seats include annual bonus incentives
3 days a week in office
501-1000 employees
Company mission
To empower every fan to get to the live events that shape their most vivid moments and memories.
Role
Who you are
- 5+ years of experience building multi-step email campaigns in enterprise CRM platforms
- Expertise in email tools like HTML, Dreamweaver, and Email Service Providers (Salesforce Marketing Cloud, Responsys, Etc. Braze preferred.)
- Working knowledge of SQL, APIs, webhooks, and relational data is a plus
- Solid understanding and experience utilizing a CDP for customer segmentation, personalization, and campaign optimization
- Proven ability to conceptualize, build, and deploy personalized marketing emails
- Strong organizational and project management skills, with meticulous attention to detail
- An analytical mind with a passion for understanding and optimizing campaign performance, using data from both CRM and CDP for advanced insights
- A proactive and adaptable attitude, comfortable multitasking and prioritizing independently
- Excellent communication skills for collaboration with peers and cross-functional teams
- We are an equal opportunity employer that values the critical importance of a diverse workforce and sense of belonging. Many of our roles have flexible requirements and we encourage you to apply regardless of whether you meet every qualification
What the job involves
- As an Email Marketing Specialist II you will help connect fans to their favorite live events. You’ll be a vital member of the CRM team, responsible for the day-to-day, hands-on execution of promotional email sends and push notifications leveraging state of art segmentation and engagement tools to build highly targeted multi touch email marketing experiences for our community of customers
- Now is an exciting time to join as we are at the next level of perfecting and scaling both our CRM and Customer Data Platform (CDP) to craft personalized multi-touch journeys that ignite repeat purchases, boost app adoption, and ultimately drive revenue growth
- You will work alongside a driven and experienced team with the opportunity to gain valuable email marketing skills
- Data-fueled personalization: Combine the power of CRM tools and CDP data to segment fans with laser precision, tailoring email and push notification campaigns that resonate deeply with each segment, leading to repeat purchase behavior and revenue growth
- Seamless multi-touch engagement: Orchestrate dynamic email, push, and in-app sequences powered by insights, driving engagement, and reduced churn
- Strategic direction: Contribute to shaping campaign strategies that drive app adoption & revenue through innovative campaigns across email and push channels
- 30 days in:
- Complete new hire orientation, gaining the resources you need to be successful
- Learn how ticket marketplaces operate and how you’ll contribute to providing great experiences for our customers
- Acclimate to team and company norms, business objectives, and Vivid Seats values
- Gain an understanding of Braze functionality and liquid scripting for dynamic personalization
- 60 days in:
- Contribute to our approaches, methods, or technologies to support overall business goals and drive team efficiency
- Maintain, harvest and aid internal and external relationships to achieve progress and advance objectives
- Have a solid understanding of our product categories, as well as the milestones that motivate customers in each category and through the customer lifecycle
- Develop more efficient ways to setup complex message streams
- Prioritize projects independently
- 90 days in:
- Own individual campaign execution, driving measurable results that impact the team, powered by data-driven insights from both CRM and CDP
- Continuously learn and refine your skillset to stay ahead of the curve, mastering new features and integrations
- Display your understanding of our customer lifecycle and products by contributing to promotional planning efforts
- Collaborate seamlessly with marketing, product, and engineering teams to implement program enhancements and company initiatives, leveraging CRM and CDP to create a unified customer experience across channels
Our take
Founded in 2001, Vivid Seats is one of the leading online ticket marketplaces. The event tickets market is one of the biggest out there, expected to reach almost $85 billion by 2027, and the company has secured its place within it with partnerships with big players like ESPN, RollingStone, and the NBA.
The company's strategy has so far been based on massive public exposure through heavy spending on digital advertising, which has brought it great success to date. Its connects millions of buyers with thousands of ticket sellers each year, covering hundreds of thousands of different events.
Vivid Seats boasts high revenues and sustained growth, and went public in 2021. Following its listing on the NASDAQ, the company has been focusing on expanding operations and broadening its tech capabilities. A recent development is the company's Vivid Picks app, which combines live event and gaming experiences to target changing trends in the events ticket space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2014
$5.2m
SERIES A
Mar 2012
$3.9m
ANGEL
Total funding: $9.7m
Company benefits
- The Basics: We’ve got you covered with a variety of health, dental and vision packages to meet your needs: BCBS PPO, HSA and HMO plans, mental health and telehealth programs.
- Your Future: We care about what’s ahead for you. From competitive retirement and savings programs, to continuing education opportunities, and rewarding performance incentives, our goal is to grow your future in meaningful and sustainable ways.
- Recharge: We know employees who refresh, restore, and take time for life’s significant moments enjoy their work and are more productive. PTO, mental health days, and maternity/paternity policies give you the flexibility to make the most of your planned time off.
- Winning Together: We celebrate wins and stay connected as a team. Our teams are recognized in company-wide town-halls, hackathons, and product demos and enjoy in-office happy hours, holiday and summer events, and company sponsored sports leagues and competitions.
- Health = Happy: We are committed to a healthy lifestyle. We cover gym membership fees, host wellness weeks, provide plenty of nutritious snacks, cater smart choice lunches, provide access to on-site treadmill desks, bike storage, fitness classes, and inspiring office spaces where mindfulness can thrive.
- Convenient: We make work a little easier, providing hybrid working arrangements at accessible office locations. When you are in the office, you’ll have the tools (company provided laptops, monitors, software), room for ideas (open floorplan with plenty of meeting rooms, quiet areas, and whiteboards), and coffee. We’re talking good coffee.
Company HQ
West Loop Gate, Chicago, IL
Leadership
Stan Chia
(CEO)Board Director at 1871, and Board Member at the Georgia Institute of Technology. Former COO of GrubHub.
Salary benchmarks
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