Email Marketing Specialist, Vivid Seats
$64-86k
Full time offers from Vivid Seats include annual bonus incentives
Ticket exchange and resale platform
Open for applications
Ticket exchange and resale platform
501-1000 employees
Open for applications
$64-86k
Full time offers from Vivid Seats include annual bonus incentives
501-1000 employees
Company mission
To empower every fan to get to the live events that shape their most vivid moments and memories.
Role
Who you are
- This role is ideal for someone who enjoys both the technical and strategic aspects of CRM marketing
- 5+ years of experience executing CRM and lifecycle marketing campaigns
- 2+ years of hands-on experience building, coding and deploying campaigns within Braze
- Proficiency with Liquid templates, conditional logic, personalization, and dynamic content
- Strong HTML and CSS email development skills with the ability to code, QA, troubleshoot, and modify responsive email templates without engineering support
- Experience building and maintaining Canvas journeys, triggered campaigns, audience segmentation, and dynamic messaging experiences within Braze
- Must be comfortable writing and editing HTML email code and Liquid logic directly within Braze
- Experience leveraging customer data platforms (CDPs) or APIs to support audience segmentation, personalization, and customer journey optimization
- Working knowledge of SQL, APIs, webhooks, and relational data structures is a plus
- Proven ability to build and deploy highly personalized customer communications at scale
- Strong organizational and project management skills with exceptional attention to detail
- Analytical mindset with the ability to leverage campaign performance
- Excellent communication and collaboration skills with the ability to work across teams
- Candidates should be prepared to discuss prior experience building dynamic personalized campaigns using Liquid and HTML within Braze or a comparable platform
What the job involves
- As an Email Marketing Specialist II, you will play a critical role in delivering personalized customer experiences that connect fans with the events they love
- As a member of the CRM team, you will be responsible for the hands-on execution, optimization, and quality assurance of email, push notification, and in-app messaging campaigns across the customer lifecycle
- You'll leverage Braze, Liquid templating, customer data, and HTML email development to build dynamic, personalized campaigns that drive engagement, app adoption, repeat purchases, and revenue growth
- As Vivid Seats continues to invest in our CRM and Customer Data Platform capabilities, you'll help scale sophisticated customer journeys, automation programs, and personalization strategies that reach millions of fans across multiple channels
- You will work alongside an experienced cross-functional team and have the opportunity to make a measurable impact on customer engagement and business performance
- How your role contributes to the success of Vivid Seats:
- Data-fueled personalization: Leverage CRM technology, customer data, and Liquid scripting to create highly personalized email, push, and in-app experiences that increase engagement, repeat purchase behavior, and customer lifetime value
- Seamless multi-touch engagement: Build, deploy, and optimize dynamic customer journeys across email, push, and in-app channels, ensuring consistent and relevant experiences throughout the customer lifecycle
- Strategic execution: Partner with CRM, Product, Engineering, and Analytics teams to deliver campaigns, automation programs, and personalization initiatives that drive app adoption, customer engagement, and revenue growth
- 30 days in:
- Complete new hire orientation and gain the tools, resources, and context needed to be successful
- Learn how ticket marketplaces operate and how CRM contributes to customer acquisition, engagement, retention, and revenue growth
- Acclimate to team processes, company objectives, and Vivid Seats values
- Leverage existing expertise in Braze and Liquid to support campaign builds, personalization initiatives, and customer journey execution
- Become familiar with Vivid Seats' CRM architecture, audience segmentation strategy, and customer lifecycle programs
- 90 days in:
- Independently build, QA, and launch email, push, and in-app campaigns within Braze
- Contribute ideas, processes, and technical solutions for campaign efficiency
- Develop a strong understanding of Vivid Seats product categories and customer lifecycles
- Create and maintain dynamic content experiences using Liquid, customer attributes, catalogs, and behavioral data
- Troubleshoot rendering, personalization, segmentation, and campaign execution issues
- Prioritize projects while effectively collaborating with stakeholders across the org
- 180 days in:
- Own end-to-end execution of CRM campaigns, including audience configuration, personalization, QA, deployment, and performance analysis
- Build and maintain scalable customer journeys, triggered campaigns, and automated lifecycle programs within Braze
- Develop reusable content modules and personalization frameworks that improve campaign scalability and operational efficiency
- Contribute to promotional planning and lifecycle marketing strategies through a strong understanding of customer behavior and business objectives
- Partner with Marketing, Product, Engineering, and Analytics teams to implement new initiatives and enhance customer experiences across channels
Our take
Founded in 2001, Vivid Seats is one of the leading online ticket marketplaces. The event tickets market is one of the biggest out there, expected to reach almost $85 billion by 2027, and the company has secured its place within it with partnerships with big players like ESPN, RollingStone, and the NBA.
The company's strategy has so far been based on massive public exposure through heavy spending on digital advertising, which has brought it great success to date. Its connects millions of buyers with thousands of ticket sellers each year, covering hundreds of thousands of different events.
Vivid Seats boasts high revenues and sustained growth, and went public in 2021. Following its listing on the NASDAQ, the company has been focusing on expanding operations and broadening its tech capabilities. A recent development is the company's Vivid Picks app, which combines live event and gaming experiences to target changing trends in the events ticket space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2014
$5.2m
SERIES A
Mar 2012
$3.9m
ANGEL
Total funding: $9.7m
Company benefits
- The Basics: We’ve got you covered with a variety of health, dental and vision packages to meet your needs: BCBS PPO, HSA and HMO plans, mental health and telehealth programs.
- Your Future: We care about what’s ahead for you. From competitive retirement and savings programs, to continuing education opportunities, and rewarding performance incentives, our goal is to grow your future in meaningful and sustainable ways.
- Recharge: We know employees who refresh, restore, and take time for life’s significant moments enjoy their work and are more productive. PTO, mental health days, and maternity/paternity policies give you the flexibility to make the most of your planned time off.
- Winning Together: We celebrate wins and stay connected as a team. Our teams are recognized in company-wide town-halls, hackathons, and product demos and enjoy in-office happy hours, holiday and summer events, and company sponsored sports leagues and competitions.
- Health = Happy: We are committed to a healthy lifestyle. We cover gym membership fees, host wellness weeks, provide plenty of nutritious snacks, cater smart choice lunches, provide access to on-site treadmill desks, bike storage, fitness classes, and inspiring office spaces where mindfulness can thrive.
- Convenient: We make work a little easier, providing hybrid working arrangements at accessible office locations. When you are in the office, you’ll have the tools (company provided laptops, monitors, software), room for ideas (open floorplan with plenty of meeting rooms, quiet areas, and whiteboards), and coffee. We’re talking good coffee.
Company HQ
West Loop Gate, Chicago, IL
Leadership
Stan Chia
(CEO)Board Director at 1871, and Board Member at the Georgia Institute of Technology. Former COO of GrubHub.
Salary benchmarks
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