Marketing Operations Manager, Twilio

$106.3-156.3k

The salary shown is for candidates living in the California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State areas. Salary is dependent on location and salary for candidates living in other states may differ

Salesforce

Marketo

Drift

Senior and Expert level

Remote from US

More information about location

Cloud communications software

Posted today

Cloud communications software

1001+ employees

B2BArtificial IntelligenceCommunicationInternet of ThingsMachine LearningCloud Computing

Posted today

$106.3-156.3k

Salesforce

Marketo

Drift

Senior and Expert level

Remote from US

More information about location

1001+ employees

B2BArtificial IntelligenceCommunicationInternet of ThingsMachine LearningCloud Computing

Company mission

To enable innovators across every industry - from emerging leaders to the world’s largest organisations - to reinvent how companies engage with their customers.

Job

Company

Role

Who you are

Bachelor’s degree in a related field
5+ years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field
3+ years of expertise with CRM and marketing automation platforms (e.g., Marketo, Salesforce), including developing scalable programs and optimizing workflows in event and webinar platforms (e.g., CVENT, BigMarker)
Demonstrated experience integrating AI into scalable marketing operations workflow designs and streamlining core processes
Strong analytical and problem-solving skills to leverage campaign data for issue identification, and clear written and verbal communication skills across Marketing, Sales, and Technology teams in a fast-paced environment

Desirable

Experience working in a fast-paced, remote-first global environment
Hands-on experience with Customer Data Platforms (CDPs) such as Twilio Segment, and conversational marketing tools such as Qualified or Drift
Certifications in Marketo (e.g., Adobe Certified Professional) or Salesforce (e.g., Administrator)
Passion for exploring emerging technologies and applying them to solve business challenges

What the job involves

This position is needed to lead and optimize marketing automation systems, event integrations, conversational marketing channels, and scalable operational workflows
As Marketing Operations Manager, you will drive the evolution of Twilio's marketing and revenue operations infrastructure. You will tackle complex system integration challenges at global scale, leveraging AI technologies to automate workflows. This role offers the opportunity to contribute by transforming how we connect with customers and shaping our marketing technology stack
Manage Qualified live chat routing workflows, lead distribution rules, and continuous UX enhancements to maximize conversion rates
Analyze complex business requirements to design and deploy scalable automated workflows across CRM and marketing automation platforms
Manage end-to-end system integrations, including event and webinar platforms such as CVENT and BigMarker
Integrate AI capabilities into marketing operations workflow designs to streamline core processes
Diagnose and resolve system, workflow, and data synchronization issues across the broader marketing technology stack
Collaborate with cross-functional teams across Marketing, Sales, and Technology to align system architectures with go-to-market strategies

Application process

Applications for this role are intended to be accepted until November 30th but may change based on business needs

Our take

Traditionally, it has been difficult for businesses to establish communications systems in-house. Twilio was founded from frustration with this expensive and cumbersome process, providing easy-to-use APIs to let businesses send and receive telephone and text communications.

From these beginnings, the company has expanded through acquisitions and product development to provide a suite of services around market data and customer engagement. It is now a market leader in this space, and has developed a customer base of more than 150,000 businesses including enterprise brands such as Deliveroo, Duolingo and Toyota.

Although aggressive expansion and lack of maturity in some of its products in the past impacted the company's efficiency, a 2023 restructuring addressed these problems and allowed it to remain competitive. The company has since focussed on profitability, streamlining decision making and R&D to put itself in good stead for future success.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

35% employee growth in 12 months

Glassdoor (3.9)

Company

Funding (last 2 of 6 rounds)

Jul 2015

$130m

SERIES E

Jun 2013

$70m

SERIES D

Total funding: $250.7m

Company benefits

Generous annual time off in all countries
Comprehensive health programs
Programs to help our employees plan for their retirement needs
Generous maternity, paternity, and adoption leaves, as well as family medical care leave
Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e-books for continued learning and education
Variety of snacks, drinks, and catered meals in each of our locations
Work from home opportunities

Company HQ

Financial District, San Francisco, CA

Leadership

Khozema Shipchandler

(CEO)

Has been at the company since 2018, beginning as CFO then working as COO, President of Communications then CEO. Prior to this, spent 20 years at GE, ultimately as CCO of GE Digital.

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