Senior Product Marketing Manager, GrowthLoop
$160-170k
+ Variable component; + Equity
No-code data activation platform
Open for applications
No-code data activation platform
21-100 employees
Open for applications
$160-170k
+ Variable component; + Equity
21-100 employees
Company mission
To enable all teams to access customer data in the data warehouse and transform their data warehouses into enterprise growth engines.
Role
Who you are
- 5+ years of Product Marketing experience in B2B SaaS, ideally in MarTech, AI, or Data Cloud ecosystems
- Proven ability to build and execute product marketing programs—from persona messaging and sales enablement to product launches and customer storytelling
- Strong sales partnership experience—deep understanding of the B2B buying process, ability to craft compelling sales narratives, and experience supporting Sales
- Exceptional messaging and storytelling skills in written & video formats—able to distill complex, technical concepts into clear, compelling, and differentiated narratives that resonate
- Experience building and executing product launches and GTM campaigns that span across all channels and teams
- Ability to work closely with Sales, Product, Marketing, and Customer Success to drive alignment and ensure messaging is consistent across all touchpoints
- Demonstrated curiosity and early adoption of AI capabilities and tools, with a focus on driving innovation and improving marketing outcomes
- Comfort in a fast-moving, category-creating environment—highly adaptable, thrives on change and can operate with a bias for action in a rapidly scaling company
- A passion for data-driven marketing, AI, and the future of customer engagement
What the job involves
- GrowthLoop is transforming how enterprises activate their first-party data and accelerate marketing impact with AI-driven automation—and we need a Senior Product Marketing Manager to help bring this story to life
- In this role, you’ll be the go-to product marketing partner for Sales, Customer Success, and Marketing—crafting the messaging, materials, and strategies that fuel GrowthLoop’s category leadership
- From driving sales enablement and persona-based messaging to executing product launches and building a customer advocacy engine, you’ll play a pivotal role in ensuring our value is clearly understood and consistently reinforced across every GTM motion
- This is a high-impact, execution-focused role that will shape how GrowthLoop is positioned in the market, how our sales team wins deals, and how customers see and champion our success
- If you thrive at the intersection of strategic storytelling, GTM execution, and sales enablement, this is your chance to make a direct impact on a rapidly growing AI-powered marketing platform
- Partner with Content Marketing to evangelize GrowthLoop’s new category by bringing our thought leadership to life in a way that connects the entire funnel & buyers-journey
- Own the creation of bottom-of-funnel content—including how-to guides, product videos, and other creative product-focused content that is educational, entertaining, and highly consumable
- Execute a steady & lightweight product launch engine—ensuring that GrowthLoop’s product innovations are dominating the airwaves of our ICP and our value is clearly understood
- Be a strategic partner to the Sales & CSG teams, working directly with reps to understand their sales cycles, identify gaps in materials or messaging, and continuously refine materials & enablement strategies based on real-world feedback
- Create pitch decks, one-pagers, talk tracks, and objection-handling materials that help Sales tell a clear, compelling story at every stage of the funnel
- Own persona-level messaging, ensuring clear differentiation and value articulation that ensures our messaging resonates up and down the buying committee
- Partner closely with Marketing, Sales, and CSG teams to ensure that messaging is consistently reinforced and present across all touchpoints
- Develop a repeatable process for publishing customer success stories and testimonials that bring to life the real-world successes of leveraging GrowthLoop’s platform
- Turn our customers into advocates, ensuring they’re heavily featured across our GTM execution
Our take
GrowthLoop’s no-code data interface allows enterprises to unlock first-party customer data stored in their own warehouses and quickly create target customer segments for more impactful marketing, advertising, and sales.
One of the major challenges for companies these days is to effectively activate the data they gather. Thus, a solution like GrowthLoop’s has the potential to turn data warehouses into growth engines without having to use external Customer Data Platforms.
The company, which until 2022 was built without any capital investment, has an impressive client list which includes Google Cloud, Indeed, NASCAR and the Boston Red Sox. Funds raised in 2022 allowed GrowthLoop to expand its services and invest in new features for the platform - such as a first-of-its-kind AI audience builder, a GenAI Marketing solution in partnership with Google Cloud and Typeface and a cross-channel journey builder for the data cloud.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Remote-friendly environment
- Flexible PTO
- Healthcare Coverage
- Learning and development opportunities and stipend
- Monthly Recharge days
- 401(k) matching
Company HQ
SoMa, San Francisco, CA
Leadership
Christopher Sell
(Co-CEO)Previously worked in Product Marketing at Google. Former Head of Product at URX (Acquired by Pinterest), which helps mobile web publishers show users relevant sponsored content from within apps.
David Joosten
(Co-CEO)Former Product Marketing Manager at Google. Prior to Flywheel Software, co-founded and was CEO of Metria Analytics - a startup which provides business insights and media measurement through transactional data.
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