Lifecycle Marketing Manager, ThredUp
$120-142k
Eligible for discretionary restricted stock unit awards
More information about location
3 days a week in office (Oakland, CA)
Fashion resale platform
Job no longer available
Fashion resale platform
501-1000 employees
Job no longer available
$120-142k
Eligible for discretionary restricted stock unit awards
More information about location
3 days a week in office (Oakland, CA)
501-1000 employees
Company mission
To inspire a new generation to think secondhand first.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in lifecycle or channel marketing, with a focus on email, SMS, and push notifications
- Proven track record of managing and optimizing multi-channel marketing campaigns
- Strong analytical skills and experience with data analysis and reporting
- Proficiency in project management software (e.g., Asana, etc.)
- Excellent written and verbal communication skills
- Creative thinker with a problem-solving mindset and attention to detail
- Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
- Experience with data-driven marketing and personalization strategies preferred
- Knowledge of compliance and best practices for email and SMS marketing preferred
What the job involves
- The Lifecycle Marketing Manager will be responsible for designing, implementing, and optimizing comprehensive lifecycle marketing strategies across email, SMS, and push notifications.
- This role involves managing customer communication touchpoints to enhance engagement, retention, and conversion throughout the customer journey.
- The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and a creative approach to customer engagement
- Strategy Development:
- Develop and execute lifecycle marketing strategies that leverage email, SMS, and push notifications to drive customer engagement and retention
- Create customer journey maps and segmentation strategies to target specific audiences with tailored messaging
- Campaign Management:
- Design, email, SMS, and push notification campaign content and messaging calendar, including promotional, transactional, and triggered messages
- Coordinate with creative and content teams to produce compelling and relevant messaging
- Analytics and Optimization:
- Monitor and analyze campaign performance metrics such as click-through rates, conversion rates, etc
- Conduct A/B testing and use data insights to continuously optimize campaign strategies and improve performance
- Provide regular reports and actionable insights to the marketing team and senior management
- Customer Segmentation:
- Develop and maintain customer segments based on behavior, demographics, and engagement history
- Use segmentation to deliver personalized and targeted messaging that resonates with different audience groups
- Technology and Tools:
- Utilize marketing automation platforms, CRM systems, and analytics tools to manage and analyze campaigns
- Stay updated with industry trends and emerging technologies to incorporate new tools and techniques into the marketing strategy
- Collaboration and Coordination:
- Work closely with cross-functional teams, including product, sales, and customer support, to ensure consistent messaging and alignment with overall business objectives
- Provide guidance and support to junior team members or interns as needed
Our take
Over 40% of Gen Z consumers claim to have bought used clothing as opposed to 20% of Gen X and Boomers. Yet, despite this change in fashion trends, consumers must often rely on brick-and-mortar thrift stores and unregulated second-hand eCommerce marketplaces in order to access to find pre-owned clothing.
ThredUp provides an online marketplace for the buying and selling of secondhand fashionwear, offering affordable prices on discount clothing whilst promising a regulated and consistent approach to quality and cleanliness standards. The company acquires its clothing through sellers sending packages of clothing, which the company then sifts through to decide what is sellable and what should be returned.
The company went public in 2021 and immediately acquired Remix, a European second-hand fashion outlet, as part of its international expansion plans. It has however struggled to achieve profitability thanks to global economic turmoil and a glut of new clothing in the fashion industry causing prices to drop sharply. It is focusing on reducing its operating costs and expanding its storage capacity, and is expected by analysts to weather the current conditions in good form.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2019
$100m
SERIES F
Sep 2015
$81m
SERIES E
Total funding: $232.9m
Company benefits
- Competitive salary (we leverage market data) + stock
- Employee stock purchase plan
- Flexible PTO (take the time you need) + 13 company holidays (US offices)
- Paid Sabbatical after 3 years of full time employment
- Generous paid parental leave for new mothers and fathers
- Medical, dental, vision, 401k, life and disability insurance offered
Company values
- Transparency
- SpeakingUP
- Thinking Big
- Infinite Learning
- Influencing Outcomes
- Seeking the Truth
Company HQ
Old Oakland, Oakland, CA
Articles
Leadership
James Reinhart
(CEO)Has an MBA from Harvard Business School and started out in teaching. Also co-founded the Beacon Education Network.
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