Senior Manager of Lifecycle Marketing, Mercury

$168.9-234.6k

+ Equity (stock options); Salary is benchmarked for US candidates only, varies on location; Salary range for candidates based in Canada: 177,400 - 199,500

SQL

Looker

Metabase

Senior and Expert level

Remote in Canada, US

New York

San Francisco Bay Area

Banking services for startups

Be an early applicant

Banking services for startups

501-1000 employees

FintechB2BBankingFinancial Services

Be an early applicant

$168.9-234.6k

+ Equity (stock options); Salary is benchmarked for US candidates only, varies on location; Salary range for candidates based in Canada: 177,400 - 199,500

SQL

Looker

Metabase

Senior and Expert level

Remote in Canada, US

New York

San Francisco Bay Area

501-1000 employees

FintechB2BBankingFinancial Services

Company mission

To make scaling tech companies simpler with a personalized banking stack for startups, and power the next generation of companies that will shape the American industry.

Job

Company

Role

Who you are

8+ years of experience in lifecycle marketing, with at least 3+ years hiring and developing people
Hands-on proficiency with email as a channel. At Mercury, we expect managers to step in as ICs when needed and to be able to produce senior-level IC work
Excellent technical and analytical skills with experience using tools like Looker, Hex, Metabase, or similar. Hands-on familiarity with SQL is a strong plus
Combined B2C and B2B SaaS experience is a strong plus. The ideal candidate has built and managed a lifecycle marketing program for both “consumer” and “enterprise”

What the job involves

As a Senior Manager, Lifecycle Marketing, and part of the larger Growth Marketing team, you will be responsible for building our lifecycle marketing program (almost) from scratch
You will lead a talented team of email marketers and work closely with product, engineering, data science, sales, and relationship management to achieve goals in user onboarding, activation, upsell, engagement, and churn prevention, maximizing the number of active Mercury users while bringing Mercury’s accounts and financial products to an increasing number of companies worldwide
Manage and develop a team of email / lifecycle marketers (currently a team of two, with 2+ open headcount in 2025) and agencies
Set the strategy across all areas of lifecycle marketing (email, push, SMS, in-app, direct mail), with the ability to be hands on when needed
Champion a work environment where your team feels comfortable with taking calculated risks, continuously experiment, iterate, and execute with urgency
Be extremely data driven and an expert at defining, setting, and reporting on full-funnel KPIs (working with the Data Science and finance teams)
Develop strong relationships with product, engineering, data science, and sales teams teams to collaborate on growth strategy and product adoption across the company
Be an important voice of the Growth Marketing team, understanding how to hit revenue goals while staying true to the brand and putting the customer first
Make strong, principled decisions and influence a broad cross-functional group to execute

Our take

Frustrated by the archaic, fee-laden banking services offered to entrepreneurs, the founders of Mercury set out to create a better solution. They envisioned a platform that was dynamic, tech-driven, and free from unnecessary fees.

Mercury delivers on this vision by automating business payment processes, offering FDIC-insured accounts, and providing full API access, empowering entrepreneurs with greater control and efficiency. This approach stands in stark contrast to traditional startup banking, which often burdens young businesses with high fees and limited functionality.

By prioritizing user experience and offering a free service tier, Mercury has attracted over 100,000 businesses and achieved a $1B valuation in 2021. As a rising unicorn in the stagnant world of startup banking, mercury is poised for continued growth, constantly adding new features and expanding its team to further disrupt the industry.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

50% employee growth in 12 months

Glassdoor (4.5)

Trustpilot (3.6)

Company

Funding (last 2 of 4 rounds)

Jul 2021

$120m

SERIES B

Sep 2019

$20m

SERIES A

Total funding: $150.9m

Company benefits

Health, dental, & vision
12+ weeks of paid parental leave
$600 USD custom WFH equipment setup
Unlimited vacation policy (with a mandatory minimum)
Retirement matching up to 4% of base salary (401k/RRSP)
Paid 6-week sabbatical after the 5-year mark
Annual $1K USD learning & development budget
Unlimited book budget
Weekly $100 USD food budget
Monthly $100 USD wellness budget
Monthly $50 USD cellphone reimbursement
Pet-friendly offices with free tea & lunch

Company values

Think actively: Question processes. Give thoughtful feedback. Find the best way to do something instead of going by how it’s always been done
Be super helpful: Practice intentionality and accountability. Go above and beyond to solve problems, and do it as a team
Act with humility: Treat everyone with respect. Leave egos at the door
Appreciate quality: Work with the best equipment. Avoid cutting corners. Take pride in crafting a lasting product
Maximize efficiency: Minimize unnecessary meetings and bureaucracy. Work together to get the job done right
Focus on product: Ask yourself how the product can be better today than it was yesterday

Company HQ

SoMa, San Francisco, CA

Articles

Startup banking service Mercury jumps into debt lending to take on Silicon Valley Bank

Mercury hits unicorn status

Mercury Banking for Startups: 2022 Review

Leadership

Jason Zhang

(COO)

Studied Biology at Stanford before spending over 4 years at Heyzap in Business Development.

Immad Akhund

(CEO)

Graduated from the University of Cambridge, then worked as a Software Developer at Aquila and Bloomberg. Also founded Clickpass and Heyzap, and was a Part-time Partner at Y Combinator.

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