Account Executive, Firefly
Programmatic Sales
More information about location
Mobility-based advertising and data platform
Job no longer available
Mobility-based advertising and data platform
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
To create shared value from mobility by bringing dynamic and useful content to the streets of our cities.
Role
Who you are
- Ideal candidates are strategic thinkers with solid programmatic buyer relationships, high energy, and have a structured solution selling process to fit Firefly’s category-defining medium
- Thorough understanding of programmatic channels and ecosystem at the agency and brand level, as well as SSPs and DSPs
- Ability to sell at all levels
- Demonstrated relationship-building skills that extend to internal programmatic team members in pre and post-sales
- Experience selling digital video and/or digital advertising programmatically
- Ability to understand products and effectively identify how they can provide value to a prospective customer
- Well organized, exceptional communication and presentation skills; effective communicator/presenter to groups of all sizes and levels of management
- Existing strong relationships with programmatic buyers
- 3+ years’ experience in programmatic media, agency or vendor side, or relevant media sales experience
- Exceptional collaborator and solutions based selling techniques
- Must have strong relationships with programmatic buying teams such that you can open doors from day one
- Excellent written and oral communication skills
- Experience leveraging data and analytics in sales process
- Self-motivated, standout colleague, action-and-results oriented
- Bachelor’s degree
- Working knowledge of dOOH ecosystem
- Must be authorized to work in the United States
What the job involves
- Firefly is seeking Programmatic Account Executive to join our team
- The sales positions are responsible for pitching and selling Firefly’s suite of digital solutions to programmatic agency teams, trading desks, and client direct in-house programmatic teams with new business as a core responsibility
- Identify, uncover and develop account partnership opportunities inside assigned agencies and clients, primarily targeting Tier 2 digital agencies and client direct programmatic accounts
- Identify the advertising needs of clients and prospects in order to develop new revenue opportunities
- Manage the RFP / RFI process and record data and activity within Salesforce
- Develop and deliver custom sales presentations and proposals
- Meet and/or exceed targeted monthly and annual sales budgets and objectives
Our take
Firefly is a street-level media platform offering cab and ridesharing drivers in major US cities the opportunity to make extra cash through advertisements. The company provides drivers with high-resolution, internet connected smart screens to fit on top of their vehicles, displaying hyper-targeted ads.
In spite of digital out-of-home (DOOH) advertising taking a hit over recent years, the market is rebounding again - and Firefly is leveraging it to make impressive expansion moves. In June 2021, Firefly became the largest taxi-top platform in North America after acquiring Curb Taxi Media, giving it access to over ten thousand car tops to significantly scale its technology and network.
This expanded reach will consolidate an advertising service which is already highly reputed among its clients, which include 7-Eleven, Stella Artois, and Postmates - and with good reason. The DOOH screens offer market-leading high resolution, and advertisers can hyper-target according to granular factors like location, time of day, and competitor conquesting. Firefly is proving a runaway success in the developing DOOH market and looks set to continue with its expansion to the MENA region and beyond.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Company benefits
- 401(k)
Company HQ
NoMad, New York, NY
Leadership
Kaan Gunay
(CEO & Founder)Previously a fellow at Lightspeed Centure Partners and Sequoia Capital. Moved on to work in entrepreneurship at Endeavour and as an investor and advisor for various startups.
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