Technical Product Marketing Manager, BetterCloud
$115-135k
+ Equity
More information about location
SaaS management platform
Job no longer available
SaaS management platform
201-500 employees
Job no longer available
$115-135k
+ Equity
More information about location
201-500 employees
Company mission
BetterCloud's mission is to make work better by elevating the role of IT.
Role
Who you are
- 3-5 years B2B SaaS Product Marketing or Product Management experience or equivalent
- Technical background in IT or with IT professionals, with a experience and knowledge in IT Operations, the IT tech stack, and SaaS Management Platforms
- Intensely curious with a knack for asking high quality questions
- Measurable success launching new products and features
- Experience partnering with cross functional teams across an organization
- Strong written and oral communication skills
- Enjoys meeting with customers and evangelizing products
- Fire in the belly – you bring passion to your work and your team
What the job involves
- We’re looking for a Technical Product Marketing Manager to drive the next level of growth for BetterCloud and help us elevate the role of IT.
- Reporting to the Head of Marketing, you will be a key member of the marketing team - helping to create and tell the platform narrative, launch new products, influence product roadmap and be the subject matter experts of our products
- Be the voice of IT within GTM, representing our customer and our user as we build strategies for growth and retention
- Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development
- Understand customer technical/business requirements and communicate how to leverage to provide solutions through messaging, assets, and sales enablement content
- Communicate with confidence to IT professionals and demonstrate an understanding of their day-to-day work
- Create impactful messaging that resonates with our audience and drives a measurable impact in marketing initiatives and campaigns
- Partner with GTM and Product leadership, as well as other cross functional teams, to develop and orchestrate product launches that drive growth and retention
- Drive customer engagement and adoption. Understand and solve for blockers to adoption using data to uncover trends and insights
- Execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation, etc
- In your first week, you will have…
- Begun to understand and train in BetterCloud’s customers, brand, and platform
- Met with your team and team members across go-to-market and Product
- Started to learn about the market and BetterCloud’s vision for innovation
- In your first 30 days, you will have…
- Know key players across the org, have started to build relationships and sit in on calls with Sales and CS
- Have completed onboarding, product training, and other enablement programs
- Contributed to messaging and campaign work within the GTM teams by building content and strategy
- In your first 60 days, you will have…
- Have contributed in a meaningful way to GTM and product launch execution
- Have established meetings and rituals with your cross functional counterparts
- Met with customers and worked hand-in-hand with Sales
- Have developed a strong point of view on the market and our buyer and are executing the Marketing strategy
Our take
Enterprise companies are using more software as a service (SaaS) products than ever, and it can be hard for IT teams to understand how they are being used efficiently. BetterCloud’s deep API connections enable IT teams to monitor user behavior, system configurations, and data activity across the SaaS applications used by a business.
The company has since morphed into a hugely successful SaaS provider and is used by more than 45,000 IT professionals, with customers including the likes of Zoom, Walmart, and Square.
The global SaaS market is estimated to be worth more than $200 billion and is growing substantially each year. This means that BetterCloud faces a huge amount of competition in its niche, including from Zylo as well as larger firms such as LeanIX and Vendr which have been acquiring BetterCloud's smaller rivals.
Nonetheless, the investment community has recognized the benefit of BetterCloud, consequently contributing over $185 million in funding to help scale the company and develop its product. With thousands of customers worldwide, the SaaS provider is widely recognised to be one of the most innovative software firms in the field.
Steph
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2020
$75m
SERIES F
Sep 2019
$5m
EARLY VC
Total funding: $186.8m
Company benefits
- Medical, Dental, and Vision benefits
- HSA and FSA
- Mental Health Days & mental health resources through Spring Health
- 401(K)
- Quarterly financial wellness support
- Stock Options
- Generous PTO
- Home office stipend
- Parental Leave, fertility benefits, & flexible spending account for dependent care
- In person and remote events
- Employee Resource Groups
- New Hire Program
- Monthly, quarterly, and annual employee awards
Company HQ
Chelsea, New York, NY
Leadership
David Politis
(CEO)Studied at Emory University then worked as CEO of ZIvVa from 2004-2006, before spending over 4 years at Vocalocity. Left a role as VP of SMB Solutions at Cloud Sherpas to found BetterCloud in November 2011.
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