Social Strategy Manager, Spotify
Podcasts, Audiobooks & Fitness
$87.2-124.5k
+ Equity
Commercial music streaming service
Be an early applicant
Commercial music streaming service
1001+ employees
Be an early applicant
$87.2-124.5k
+ Equity
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- You have 7+ years of experience in organic social media strategy, social marketing, or a related role within consumer, entertainment, technology, or media brands
- You have experience developing social strategies for integrated marketing campaigns, balancing business objectives, audience needs, and platform-native creative ideas
- You understand how audiences engage with podcasts, books, fitness, and creator-led content, and you're interested in building meaningful connections between creators and their communities
- You have strong editorial judgment and a practical understanding of internet culture, emerging trends, and how to identify relevant opportunities for brands
- You understand major social platforms, including Instagram, TikTok, YouTube, Reddit, and emerging channels, and know how to adapt content strategies to different audience behaviors
- You can manage complex projects, collaborate across functions, and guide agency partners through creative development, production, and campaign execution
- You use social analytics and performance insights to set goals, evaluate results, and make informed strategic recommendations
- You communicate ideas clearly, build trusted relationships with stakeholders, and make thoughtful decisions when priorities shift or information is evolving
What the job involves
- We're looking for a Social Strategy Manager to help grow and engage communities around podcasts, books, and fitness on Spotify
- You'll develop social strategies that celebrate creators, connect with fans, and bring cultural moments to life, from major podcast releases and book launches to fitness experiences
- As part of our Global Organic Social team, you'll work with Creative, Communications, Marketing, Partnerships, and other teams to turn business priorities into compelling, platform-native social campaigns
- You'll balance long-term strategy with timely cultural opportunities, using creative judgment, audience insights, and performance data to shape work that makes an impact
- Lead organic social strategy for high-impact campaigns, creator partnerships, and cultural moments across Spotify's podcasts, books, and fitness experiences, from initial planning through launch and evaluation
- Turn integrated marketing objectives into creative, platform-native social strategies that engage audiences, strengthen fandoms, and support business goals
- Manage complex social campaigns across internal teams and agency partners, coordinating briefs, timelines, creative development, approvals and delivery
- Partner with Creative, Communications, Marketing, Product, Content Partnerships, Paid Media, Legal, and external agencies to develop integrated campaigns and culturally relevant social experiences
- Identify emerging audience behaviors, creator trends, and cultural opportunities, developing proactive social programming that keeps Spotify and its creators connected with fans between major campaigns
- Shape social creative and content capture strategies for podcasts, long-form video, live events, and experiential activations, providing clear direction and actionable feedback to creative and production partners
- Develop social strategy frameworks and best practices, sharing recommendations with cross-functional teams and senior stakeholders to strengthen how Spotify approaches organic social marketing
- Define campaign success metrics alongside analytics partners, evaluate performance, and turn audience insights into recommendations that improve future campaigns and ongoing social programming
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
Salary benchmarks
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