Brand Manager, HeliosX
2+ days a week in office
Profitable HealthTech, multiple sites delivering medicine and skincare to users in US + UK
Posted today
Profitable HealthTech, multiple sites delivering medicine and skincare to users in US + UK
501-1000 employees
Posted today
2+ days a week in office
501-1000 employees
Company mission
Creating a more confident world, where everyone can take control of their health to lead happier and healthier lives.
Role
Who you are
- You have experience in brand, marketing or campaign planning, ideally within a high growth D2C or regulated sector such as health, wellness, fintech or consumer tech
- You have a strong track record of delivering integrated campaigns across multiple channels including paid, CRM, PR, social and onsite
- You are confident working with cross functional stakeholders and thrive in a matrixed team environment
- You are familiar with creative development and the end to end production process
- You bring strong planning and organisational skills, able to balance multiple campaigns and timelines with ease
- You are an excellent communicator, able to translate strategy into clear briefs and effective execution
- You have sharp attention to detail and strong creative judgement, ensuring brand integrity across every touchpoint
- You are comfortable analysing performance data and turning insights into actions that improve results
- You are collaborative, resilient and solutions focused, with the ability to influence without authority and adapt in fast paced environments
- Experience in multi market campaign execution or working with localisation teams is a plus
What the job involves
- As Brand Manager at HeliosX, your mission is to bring our brands to life in ways that inspire trust, spark awareness and drive growth
- You will take ownership of planning and delivering brand campaigns, new product launches and go to market initiatives across our treatment categories, ensuring that every touchpoint reflects our values and speaks powerfully to our customers
- You will be the bridge between big picture strategy and real world execution, making sure our brands are seen consistently and distinctively across every channel, from PR and CRM to social, onsite and beyond
- By turning customer insights, brand positioning and commercial priorities into compelling campaigns, you will help our brands stand out and make a lasting impact
- This is a hands on and collaborative role where you will work closely with colleagues in Product, Growth, Creative and Medical to transform ambition into action
- At HeliosX, you will have the opportunity to shape how our brands connect with people and to play a central role in driving our next stage of growth
- Lead the planning and delivery of brand campaigns, product launches and always on activity across your market or category
- Work with the Head of Brand and Brand Director to shape briefs, manage timelines and coordinate execution with internal teams and external partners
- Define campaign objectives, customer insights, messaging and channel mix across paid, owned and earned media
- Brief and align cross functional teams including Creative, CRM, PR, Paid Media, Medical and Legal to ensure timely and impactful delivery
- Ensure campaigns are fully integrated and adapted for different audiences, channels and regions while maintaining a consistent brand voice and identity
- Act as brand guardian for your category, reviewing and approving creative to ensure alignment with brand principles and strategy
- Partner with Creative and Content Strategy to evolve messaging and visuals in line with positioning and customer needs
- Champion the customer voice in all campaigns, using insights, feedback and performance data to shape messaging and approach
- Track performance with channel owners and the Insights team, analyse what is working and feed learnings into real time optimisation and future planning
- Balance long term brand equity with short term growth outcomes, ensuring campaigns deliver on both fronts
- Stay close to competitor activity, category trends and market shifts to keep campaigns relevant and differentiated
- Build strong relationships across global and local teams, ensuring consistency while allowing for local nuance
- Contribute to the culture of the brand team by sharing ideas, feedback and inspiration, and help improve ways of working through scalable processes
Salary benchmarks
Our take
Generally speaking, the healthcare sector is slow to adopt new technologies. HeliosX bucks the trend, having been founded in 2013 to provide quicker, convenient access to medications through the use of cutting-edge tech.
HeliosX aims to improve the quality, accessibility and affordability of healthcare across the UK, US and Europe. With millions of customers worldwide, it operates across the medical, dermatology, and nutritional supplement sectors through its top-selling brands and products - Dermatica (personalised skincare brand), MedExpress (telepharmacy), Levity (prescription weight loss), ZipHealth (online medical consultations & pharmacy) and its men's health brand, RocketRx.
HeliosX has seen its global revenue rocket from £60m to £180m between 2023 and 2024. This growth is impressive for a company that has had no external funding, and it aims to accelerate its expansion in 2025 by moving into new territories.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Team energy
"Empathic and energetic team is what makes you feel good when you go to work Monday morning. Imagine how important it is if you work remotely! And I..."
Company benefits
- Monthly Socials
- Health Insurance
- Gym discount
- Flexible working
- £1,000 Annual Learning and Development budget
- Audible Subscription
- Pension Contribution
- 25 days holiday + UK Bank holidays
- Free HeliosX Products
Company values
- Build Team Excellence
- Putting Customers First
- Today Not Tomorrow
- Thinking Differently
- Act Like an Owner
- Keep it Simple
- Do More With Less
- Communicate Candidly
Company HQ
London, UK
Leadership
Dwayne D'Souza
(Founder & Chairman of the Board)After graduating from the University of Cambridge and gaining experience as a Software Engineer and later in Algorithmic Trading, Dwayne founded HeliosX in 2013.
Stuart Peak
(CEO)Previously HeliosX's VP of Operations. Also worked at The Cambridge Code as an Operations Director, was a Strategy Consultant at PwC and an Operations Director at Oviva.
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