Senior Product Marketing Manager, Relay
CA$139.5-170.5k
Online business banking and money management
Posted today
Online business banking and money management
201-500 employees
Posted today
CA$139.5-170.5k
201-500 employees
Company mission
To help small businesses have greater financial clarity to build health, lasting businesses.
Role
Who you are
- You have 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with experience supporting SMBs
- You have a proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes
- You’re a data-driven storyteller, skilled at crafting compelling narratives that resonate with and influence stakeholders and customers alike based on metrics
- You’re a customer champion – you engage deeply with customers and translate those insights into messaging and positioning that resonates
- You take pride in being a trusted voice of the customer when they’re not in the room
- You have exceptional project management skills, leading and influencing cross-functional stakeholders to act with urgency and meet objectives and deadlines
- You’re metrics-driven – you define KPIs, create reporting requirements, and partner with the Data team to produce high-quality reports that track progress
- You excel in fast-paced environments, have a bias for action, and demonstrate a strong ownership mindset
What the job involves
- We’re looking for a Senior Product Marketing Manager to join our fast-growing Product Marketing team
- In this role, you’ll sit at the center of product, marketing, and growth – driving strategy, informing roadmap, and unlocking adoption through creative and strategic launches, analysis, customer insights, and storytelling
- This is an ideal role for a PMM who is hungry for impact, strategically minded, and passionate about bringing fintech products to market
- You'll own positioning, partner with product to influence what we build, and work across teams to ensure our product drives real customer value and sustained growth
- From early ideation to product launch, you’ll partner with cross-functional teams to shape positioning and messaging, lead go-to-market strategies, set pricing and packaging, and uncover insights through market research and competitive intelligence
- You won't just support GTM – you’ll help shape it, with a deep focus on experimentation, conversion, and storytelling that connects users to product value
- Roadmap & Strategy Partnership: Serve as a key voice of the customer to inform product roadmap and prioritization. Collaborate closely with Product Management and Brand/Design to align product strategy with market opportunities and growth potential
- Adoption & Growth Strategy: Own the strategy and execution of programs that drive product adoption, activation, and retention for your product line. Identify friction points in the user journey and partner with Product, Growth, and Data to experiment, test and iterate on improvements
- Go-to-Market Planning: Develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines. Validate launches are informed by customer needs, and GTM efforts are tied to measurable business outcomes
- Customer & Competitive Insights: Lead research efforts to understand user needs, use cases, and market trends. Translate customer insights into positioning and messaging that resonate with users, refining it across the customer journey and ensuring consistent delivery across all marketing channels
- Cross-Functional Collaboration: Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships to message on product marketing goals, share insights, and create cohesive customer experiences
- Project Management: Product launches cross-functionally to hit targets and launch and enable internal teams on time
Application process
- Stage 1: A 30-minute Google Meet video call with a member of the Talent team
- Stage 2: A 60-minute Google Meet video call with the Director, Product Marketing
- Stage 3: A take-home case study followed by a 60-minute Google Meet video call with our team
- Stage 4: A 45-minute in-person interview with a member of the Leadership team
Our take
Traditional banking options can feel outdated and tedious, especially if this includes in-person visits and waiting in line. This has led to the rise of online banking - but lots of smaller companies have to navigate multiple complicated applications in order to manage this business banking.
This is what Relay aims to fix. It's no-fee, online banking and money management platform looks to tackle financial complexity for SMBs. The company's goal is to fully automate the finance function using banking that deeply integrates into back-office systems. And its software is designed to affordably increase financial clarity and security, reducing the time spent on administrative tasks.
Relay is focused on its long-term goals and plans to scale up distribution and grow in sales, marketing, customer support, operations, engineering and product. The company currently serves thousands of SMBs across the US with the goal to get 100,000 small businesses over the next few years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
58% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2026
$50m
GROWTH EQUITY VC
May 2024
$32.2m
SERIES B
Total funding: $101.7m
Company benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023, 66%+ of employees have received salary increases, with multiple new team members joining just last year.
- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.
- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive
- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.
- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.
- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Award-winning workplace: As a winner of CB Insights' Fintech 100, Deloitte Canada's Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.
Company HQ
St. Lawrence, Toronto, ON
Leadership
Yoseph West
(Co-Founder & CEO)Yoseph has a range of experience including serving as the CEO at Vuru, Director of Product Engagement at Wave, and Head of Marketing at Hubdoc.
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