Vice President of Growth & Transformation, Red Ventures
$287.5-400k
OTE
+ Equity
Client travel required
Media and publishing company
Open for applications
Media and publishing company
1001+ employees
Open for applications
$287.5-400k
OTE
+ Equity
Client travel required
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- Proven track record owning client relationships and P&L/commercial outcomes at the VP or C-suite level
- 10+ years leading growth marketing, media-funnel, or customer acquisition strategy, in consulting, digital operations, or strategic planning
- Deep experience defining and managing KPIs tied to acquisition, engagement, retention, and revenue outcomes
- Strong analytical capabilities and comfort using data to drive decisions and system optimization
- Strong understanding of agentic systems and modern AI architectures (LLM integrations, RAG, API-driven decisioning), with fluency sufficient to direct and evaluate technical teams building these systems
- Demonstrated leadership of cross-functional teams, including dotted-line technical partners, in fast-paced, ambiguous environments
- Excellent communication and interpersonal skills — able to build strong client relationships and translate complex systems into executive-ready insights
What the job involves
- The VP of Growth & Transformation personally owns end-to-end accountability for one of our client partnerships: the client relationship, the growth marketing strategy that drives acquisition and retention, and the P&L
- The VP also directs the agentic systems that power delivery, staying fluent enough to set direction, evaluate tradeoffs, and hold dotted-line engineering, data, and product partners accountable to the strategy
- This role requires a leader who can operate at the C-suite level with clients, own a P&L, run a growth-marketing ecosystem, get into the details of operational execution, and direct a cross-functional team toward measurable business results
- Client Partnership & Relationship Management:
- Serve as the primary point of contact and relationship owner for an assigned client, managing senior stakeholder relationships through strategic planning, execution, and renewal
- Understand evolving client objectives and translate them into growth marketing strategy, scaled by agentic systems
- Lead strategic reviews, executive reporting, and client-facing communications that tie performance and data insights to business outcomes
- Collaborate with internal leaders and executives on contract structure, pricing, and long-term partnership planning
- Growth Marketing Strategy & P&L Ownership:
- Own the growth marketing strategy for the client partnership, with direct accountability for customer acquisition, media-funnel performance, and retention
- Own the P&L for the partnership inclusive of pricing, resourcing, and commercial outcomes, making decisions needed to hit revenue and margin targets
- Agentic Growth Operating System Strategy & Build Direction:
- Set the strategy and direction for agentic workflows that scale customer acquisition, retention, and lifetime value for the client
- Direct a dotted-line team of creative, engineering, data, and product partners who design and build the agentic systems that power delivery
- Maintain fluency in agentic architectures — multi-step workflows, API integrations, LLM-powered reasoning, RAG — sufficient to make design tradeoffs, challenge engineering decisions, and evaluate success rate
- Partner with cross-functional team leads to ensure strategy is technically executable and built to scale
- Establish evaluation and monitoring frameworks for AI systems in production, including accuracy, latency, cost, and fallback logic
- Delivery Oversight & Operational Execution:
- Own overall program delivery for the client partnership — planning, execution, monitoring, and iteration across all active workstreams to drive business outcomes
- Coordinate with cross-functional leads across Operations, Technology, Data, and Compliance to manage resources, timelines, and quality standards
- Ensure AI-native workflows are deployed responsibly across workstreams, in compliance with industry and client-specific regulations
- Performance Measurement & Reporting:
- Define and manage quantifiable KPIs tied to P&L outcomes across customer acquisition, retention, engagement, and revenue
- Leverage SQL, BI tools (Looker, Tableau, Power BI), and/or Python to analyze performance and surface actionable insight for strategy and execution
- Prepare executive-level reporting and presentations communicating outcomes, roadmap progress, and business impact to client stakeholders
- Build business cases for new initiatives based on data and measurable outcome targets
- Team Leadership & Development:
- Lead and mentor a team of directors, analysts, and operators across the client team — growth marketing and compliance report to you directly
- Foster a culture of accountability, innovation, and continuous improvement
- Partner with senior leadership to shape team structure, headcount planning, and talent development for the account
- Business Development Support:
- Identify opportunities to expand and deepen client engagements through growth marketing and AI-driven transformation
- Contribute to internal strategy discussions, pricing models, and value proposition development as the client POV
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Hybrid Schedule & Flexible PTO: Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for "Winter Week."
- Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
- Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
- Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
- World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.
Company HQ
Indian Land, SC
Leadership
Ric Elias
(Co-Founder & CEO)Ric co-founded Red Ventures in 2000 and has served as the CEO since.
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